Strategies for Building Brand Equity to Drive Growth

Strategies for Building Brand Equity to Drive Growth

Brand equity is the intangible value a company accumulates in consumers' minds, influencing purchase decisions, loyalty, and pricing. It comprises brand awareness, perception, associations, and assets, built through delivering quality experiences, clear information, emotional connection, social identification, and consistency. Apple, Fenty Beauty, and Stanley are positive examples, while Volkswagen and Goldman Sachs represent negative cases. Brand equity is the cornerstone of a company's sustainable development.

02/05/2026 Logistics Encyclopedia
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Exploring the Aviation Geography of Korhogo Airport HGO

Exploring the Aviation Geography of Korhogo Airport HGO

This article provides an in-depth analysis of Korhogo Airport (HGO) in Côte d'Ivoire, focusing on its IATA and ICAO codes, geographical coordinates, and strategic significance. It explains the role of airport codes in air transportation and explores the impact of Korhogo Airport on local economic and social development. This comprehensive overview aims to provide readers with a thorough understanding of airport geography and aviation knowledge.

01/27/2026 Airport Codes
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WCO Belgian Customs Academy Expand African Customs Training Partnership

WCO Belgian Customs Academy Expand African Customs Training Partnership

Customs officials from French-speaking African countries visited the WCO headquarters during their training at the Belgian Customs Academy. They participated in presentations on intellectual property, and health & safety projects. The WCO's long-standing collaboration with the Belgian Customs Academy significantly contributes to customs capacity building in Africa through tailored training programs. This partnership supports economic prosperity and social development across the African continent.

01/26/2026 Customs Knowledge
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WCO Program Enhances South African Tax Authority Efficiency

WCO Program Enhances South African Tax Authority Efficiency

The World Customs Organization (WCO) held a Leadership and Management Development Workshop in South Africa to support the South African Revenue Service (SARS) in enhancing the capabilities of its middle managers and driving organizational reform. The workshop emphasized the importance of self-awareness, strategic management, people management, communication skills, and change management. Follow-up cooperation is planned to develop a regional center of expertise. Leadership and management development are crucial for organizational success, requiring continuous learning and practice.

01/05/2026 Customs Knowledge
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Nigeria Customs Enhances Leadership with WCO Training Program

Nigeria Customs Enhances Leadership with WCO Training Program

The World Customs Organization (WCO) conducted a Leadership and Management Development Workshop for the Nigeria Customs Service (NCS), aiming to enhance the capabilities of senior management and drive NCS reform and modernization. The workshop covered topics such as strategic management, people management, and change management. Participants responded enthusiastically, expressing their intention to apply what they learned. The Comptroller General of the NCS highly praised the workshop, recognizing its crucial role in developing the skills necessary to address future challenges.

01/22/2026 Customs Knowledge
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Modern Warehouse Systems Boost Supply Chain Efficiency

Modern Warehouse Systems Boost Supply Chain Efficiency

Modern Warehouse Management Systems (WMS) play a crucial role in e-commerce supply chains. They optimize inventory management, enhance order fulfillment efficiency, and integrate complex logistics management functions, making them essential tools for businesses to improve operational efficiency and customer satisfaction.

08/02/2025 Warehousing
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Aviation Industry Adopts IATA Safety Course to Reduce Risks

Aviation Industry Adopts IATA Safety Course to Reduce Risks

The IATA Safety Risk Management course is crucial for enhancing airline operational safety. It covers safety management principles, risk management processes, hazard identification and analysis, risk assessment, safety assurance, and performance monitoring. Through interactive exercises and role-playing, participants will master risk management tools and improve their risk management capabilities. This course is suitable for airline operations managers, safety managers, and others. Upon completion, participants will receive IATA certification. This program equips professionals with the knowledge and skills necessary to proactively manage safety risks within their organizations.

01/20/2026 Logistics Encyclopedia
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Temus Seller Models Options for Crossborder Ecommerce

Temus Seller Models Options for Crossborder Ecommerce

The Temu platform offers three operational models: Full Management, Semi-Management, and Y2. Full Management is suitable for factory-type sellers, offering convenience but lower profits. Semi-Management provides sellers with greater autonomy and profit potential but requires attention to fulfillment timeliness. The Y2 model is an upgraded version of Semi-Management, addressing overseas warehousing challenges. Sellers should choose based on their specific circumstances. This variety allows for flexibility and caters to different seller capabilities and risk tolerance within the cross-border e-commerce landscape.

02/03/2026 Logistics Industry Insights
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Canada Opens Grise Fiord Airport Arctics New Gateway

Canada Opens Grise Fiord Airport Arctics New Gateway

Grise Fiord Airport (YGZ) is located in Nunavut, Canada and serves as a vital transportation hub for the local community. As a non-customs airport, it plays a crucial role in the regional aviation network, connecting the Arctic with the world and supporting the economic and social development of the northern community. It provides essential access for residents and facilitates the delivery of goods and services to this remote region.

09/29/2025 Airport Codes
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Argentina Expands Regional Travel with Tartagal Airport TTG Access

Argentina Expands Regional Travel with Tartagal Airport TTG Access

This article provides detailed information about the Tartagal Airport in Argentina, including its IATA code (TTG) and ICAO code (SAST). It explains the application of airport codes in flight booking and inquiry processes. The article also highlights the importance of Tartagal Airport for the local economy and social development. The aim is to help readers better plan their trips to Tartagal by providing essential airport information and context.

11/03/2025 Airport Codes
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