Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
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Temu Spends 7M on Super Bowl Ads for North American Growth

Temu Spends 7M on Super Bowl Ads for North American Growth

Pinduoduo's cross-border e-commerce platform, Temu, spent $7 million to advertise during the Super Bowl, rapidly penetrating the North American market with its strategies of "low prices" and referral programs. Data indicates the Super Bowl ad was highly effective, leading to a surge in Temu downloads and expansion into the Canadian market. Temu's success is attributed to its precise market positioning and marketing strategies, attracting a significant number of cross-border sellers. The platform's growth highlights the potential of aggressive marketing and competitive pricing in the international e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Proven Strategies to Revive Stagnant Amazon Sales

Proven Strategies to Revive Stagnant Amazon Sales

This article unveils a strategy for revitalizing old products on Amazon. By optimizing advertising structures, including manual broad match keywords, automatic campaigns, targeting campaigns, video ads, and display ads, it aims to quickly improve listing rankings and boost sales of existing products. This approach helps sellers stand out during peak seasons by effectively re-engaging customers and driving renewed interest in established items. The focus is on strategic ad adjustments to maximize visibility and conversion rates for older listings.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Urged to Optimize Variant Ad Strategies

Amazon Sellers Urged to Optimize Variant Ad Strategies

This article delves into the core principles of Amazon variation ads, focusing on the 'weakest link effect' and shared ranking. It provides a refined operational strategy, including identifying and splitting underperforming variations, avoiding keyword competition, and implementing precise ad targeting. The goal is to help sellers overcome the challenges of variation ads and maximize advertising effectiveness. By understanding these dynamics and applying the suggested tactics, sellers can optimize their variation listings and achieve better advertising results on Amazon.

12/31/2025 Logistics Industry Insights
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Latin Americas Holiday Sales Surge Mercado Libre Ad Tips

Latin Americas Holiday Sales Surge Mercado Libre Ad Tips

This article delves into the market opportunities of the Latin American Christmas shopping season, focusing on the advertising strategies for Mercado Libre's Product Ads. By enhancing product visibility, increasing traffic, gaining a competitive edge, and boosting sales, it helps sellers succeed during Christmas and achieve performance growth. The piece provides insights on how to leverage Product Ads to maximize reach and conversion during this crucial period, ultimately driving revenue and brand awareness within the Mercado Libre ecosystem.

12/29/2025 Logistics Industry Insights
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Amazon Enhances Ad Targeting to Boost Advertiser ROI

Amazon Enhances Ad Targeting to Boost Advertiser ROI

This article provides an in-depth analysis of Amazon Display Ads' four new audience types: In-market, Lifestyle, Interests, and Life Events. It emphasizes data-driven decision-making and offers practical guidance to help advertisers effectively leverage these tools to improve advertising ROI. The article also compares Display Ads audiences with Amazon DSP, assisting sellers in choosing the most suitable advertising strategy. By understanding the nuances of each audience type and platform, advertisers can optimize their campaigns for maximum reach and impact.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Hit by Ad Glitch Policy Change Postblack Friday

Amazon Sellers Hit by Ad Glitch Policy Change Postblack Friday

During this year's Black Friday Cyber Monday, an Amazon Advertising system bug caused abnormal ad data and budget overruns for sellers, resulting in significant losses. Amazon has responded and fixed the bug, but compensation issues remain unresolved. Additionally, display ads are undergoing policy adjustments, with the old version being removed and product activity ads being upgraded. Sellers need to closely monitor data, verify through multiple channels, adjust strategies promptly, and actively learn the new policies. Seeking legal assistance when necessary is crucial for survival in this changing landscape.

01/06/2026 Logistics Industry Insights
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Tonga Customs Workshop Boosts Trade Efficiency

Tonga Customs Workshop Boosts Trade Efficiency

In January 2025, the WCO and Tonga Customs jointly held a workshop on tariff rulings in Nuku'alofa, aiming to enhance Tonga Customs' tariff classification capabilities and promote trade facilitation. Sponsored by the Japan Customs Cooperation Fund, the workshop covered WCO guidelines, Tonga Customs practices, action plan development, and expert experience sharing. Through capacity building, institutional improvement, technical support, and international cooperation, Tonga Customs will be better positioned to serve national economic development.

01/23/2025 Customs Knowledge
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El Salvador Upgrades Customs Labs to Boost Trade Efficiency

El Salvador Upgrades Customs Labs to Boost Trade Efficiency

El Salvador hosted a workshop on modernizing customs laboratories to enhance commodity classification capabilities and promote trade facilitation. Sponsored by the World Customs Organization (WCO), the workshop focused on the Harmonized System (HS) classification and international cooperation. The aim was to improve the accuracy and efficiency of customs procedures, ultimately contributing to smoother and faster trade flows. This initiative underscores the importance of modern customs infrastructure and skilled personnel in supporting global trade and economic development.

01/05/2026 Customs Knowledge
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