Standing Desk Startup Domitree Raises 124M on Kickstarter
Domitree's standing desk campaign successfully concluded on Kickstarter with $1.248 million raised. Its triumph lies in redefining the desk as a vessel for lifestyle. Through a conversion logic of 'See → Confirm → Continuously Validate,' Domitree effectively transformed potential users into loyal backers. This provides valuable experience for Chinese brands seeking globalization, demonstrating how to build a strong community and resonate with an international audience through a well-defined value proposition and consistent engagement.









