Amazon Sellers Turn to Offplatform Strategies for Growth

Amazon Sellers Turn to Offplatform Strategies for Growth

This article delves into the traffic challenges of launching new products on Amazon and proposes a cost-effective solution: leveraging off-Amazon traffic. It details the advantages, suitable scenarios, advertising models, timing considerations, and cost calculation methods for off-Amazon promotion. Emphasizing the importance of conversion rates, the article shares practical tips aimed at helping sellers efficiently create successful product listings and achieve bestseller status. The focus is on strategically driving external traffic to boost visibility and sales for new Amazon products.

12/30/2025 Logistics Industry Insights
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Port Houston Enhances Cargo Flow with Rail Upgrades

Port Houston Enhances Cargo Flow with Rail Upgrades

Union Pacific and BNSF Railway have launched new intermodal services at Port Houston, aiming to improve freight transportation efficiency and alleviate traffic congestion by streamlining processes and reducing truck drayage. This initiative will enhance Port Houston's competitiveness as the fifth-largest container port in the United States, offering businesses faster delivery times, lower transportation costs, and increased supply chain reliability. The new service is expected to benefit shippers moving goods through the port, providing a more efficient and sustainable transportation option.

01/16/2026 Logistics
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Chinas Tutoring Firms Shift to Livestream Ecommerce for Textbook Sales

Chinas Tutoring Firms Shift to Livestream Ecommerce for Textbook Sales

Under the “Double Reduction” policy, Xueersi, following New Oriental's lead, has ventured into live streaming of educational products and achieved initial success. Financial reports show an increase in the revenue share of its content solutions business, with impressive sales of educational books through live streaming. Despite some controversy over being an “imitator,” Xueersi has achieved certain success in the educational product market, proving the viability of its transformation. Live streaming of educational products may become a new growth point for the education industry.

01/16/2026 Logistics Industry Insights
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California Trucking Industry Disrupted by AB5 Legal Challenges

California Trucking Industry Disrupted by AB5 Legal Challenges

The Ninth Circuit Court of Appeals' ruling intensifies the challenges posed by California's AB-5 law to trucking companies. Businesses relying on independent contractors are significantly impacted. Companies need to reassess their employment structures, optimize operational models, seek legal assistance, and leverage technology to navigate the industry reshuffle and seize new opportunities. This necessitates a fundamental shift in how trucking companies in California operate, forcing them to adapt to the new legal landscape and potentially reshape their business strategies to remain competitive.

01/15/2026 Logistics
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Red Sea Shipping Resumption Alters Global Trade Dynamics

Red Sea Shipping Resumption Alters Global Trade Dynamics

The resumption of Red Sea shipping marks a new chapter for the global container shipping market. As shipping giants gradually restore Suez Canal routes, it shortens voyages and reduces costs. However, it also brings challenges like overcapacity and declining freight rates. Liner companies need to balance the pace of resumption with risk control, while upstream and downstream businesses must adjust their strategies to adapt to the new landscape. This requires careful planning and proactive measures to navigate the evolving market dynamics.

01/15/2026 Logistics Industry Insights
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Indonesia Boosts EV Industry with Incentives and Localization Rules

Indonesia Boosts EV Industry with Incentives and Localization Rules

Indonesian President Joko Widodo has issued new regulations offering tariff reductions and adjusting the TKDN (Domestic Component Level) index to attract electric vehicle imports while fostering domestic industry growth. The new policy provides financial incentives for importers and gradually increases the required use of local components, aiming for technology transfer and industrial upgrading. The policy's effectiveness hinges on the development of local supporting industries and the government's implementation efforts. The goal is to boost the electric vehicle market and create a sustainable ecosystem.

01/19/2026 Customs Knowledge
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Conway Multimodal Expands Dallas Operations for Logistics Growth

Conway Multimodal Expands Dallas Operations for Logistics Growth

Con-way Multimodal has opened a new branch in Dallas, aiming to deepen its presence in the Texas market and extend its reach across the United States. Leveraging diverse growth opportunities, synergistic competitive advantages, and continuous service upgrades, the company is poised to stand out in the competitive third-party logistics market. This expansion is expected to bring new vitality and opportunities to the logistics industry in the Dallas area, enhancing its service capabilities and contributing to the regional economy.

01/27/2026 Logistics
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CEVA Logistics Cuts Singaporenyc LCL Transit by 23 Days

CEVA Logistics Cuts Singaporenyc LCL Transit by 23 Days

CEVA Logistics has launched a weekly direct LCL service from Singapore to New York, reducing transit time to 23 days. The service includes Penang consolidation and door-to-door trucking to the US East Coast and Midwest. This initiative aims to improve transpacific freight efficiency, expand its global LCL network, and provide customers with more reliable and convenient logistics solutions. The new service promises faster delivery times and enhanced accessibility to key markets in the United States for LCL shipments.

01/28/2026 Logistics
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UK Tightens Rules on Late Payments to Aid Small Firms

UK Tightens Rules on Late Payments to Aid Small Firms

The UK has introduced new regulations to oversee corporate payment practices, aiming to address the long-standing issue of 'slow payments' and protect the rights of small and micro enterprises. The new rules require companies to disclose their payment records, enhancing transparency. Innovative technologies like blockchain are also transforming supply chain finance. However, the most fundamental solution remains corporate integrity in payment and the establishment of stable and reliable supply chain relationships. This initiative hopes to foster a healthier financial ecosystem for SMEs.

01/29/2026 Logistics Industry Insights
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Temu Adjusts Logistics Strategy Amid USPS Crossborder Rule Changes

Temu Adjusts Logistics Strategy Amid USPS Crossborder Rule Changes

Temu's platform logistics strategy adjustments, coupled with new USPS regulations, are placing greater compliance demands on cross-border sellers. Sellers need to proactively adjust their operational strategies, embrace compliance, and optimize logistics channels and supply chain efficiency. Ensuring shipping processes adhere to the new USPS regulations is crucial to gaining a competitive edge and achieving sustainable development in the fierce market. This includes understanding and implementing changes related to e-packets and other shipping requirements to avoid delays and penalties.

02/02/2026 Logistics
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