Amazon Sellers Adapt to Noreturn Partial Refund Policy
Amazon's pilot program in Europe offering 'returnless refunds' aims to improve buyer experience, but poses challenges for sellers. These include increased competition, risks of policy abuse, and unclear cost allocation. Sellers can mitigate risks by optimizing quality control, improving evidence collection, and closely monitoring policy developments. The article advocates for Amazon to refine the policy for a win-win outcome for both buyers and sellers. The program, while convenient for buyers, puts pressure on seller profits and necessitates proactive adaptation strategies.









