Crossborder Ecommerce Gains Edge with Offsite Traffic Strategies

Crossborder Ecommerce Gains Edge with Offsite Traffic Strategies

Cross-border e-commerce sellers are facing high costs of in-platform traffic and actively seeking off-site traffic generation. However, the effectiveness of off-site promotion is often unstable. This article, through case studies, emphasizes the need for a systematic approach to off-site traffic, precise targeting of users, and comprehensive consideration from strategy and judgment to execution. It aims to help sellers break through growth bottlenecks.

01/23/2026 Logistics Industry Insights
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Export Website Firms Boost Global Business Growth

Export Website Firms Boost Global Business Growth

This article provides an in-depth analysis of the organizational structure of foreign trade website building and promotion companies. It details the functions and roles of core departments, including market analysis and strategy planning, website construction, SEO and digital marketing, data analysis and optimization, and technical support. The aim is to offer professional guidance for businesses selecting suitable foreign trade partners, ultimately assisting them in successfully expanding into overseas markets.

01/26/2026 Logistics Encyclopedia
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Global Demand Grows for Game Publishing and Novel Copyrights

Global Demand Grows for Game Publishing and Novel Copyrights

This curated selection focuses on diverse collaboration needs for game publishing abroad, covering distribution, promotion, monetization, and the search for original overseas novel copyrights. It provides practical guidance for industry professionals seeking overseas growth, with a particular focus on market opportunities in Taiwan, Southeast Asia, Europe, the Americas, and Latin America. It aims to offer insights into navigating these diverse regions and maximizing potential for success in the global market.

01/27/2026 HS Code Query
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Kickstarter Innovation Boon or Crowdfunding Risk

Kickstarter Innovation Boon or Crowdfunding Risk

This paper delves into the overseas crowdfunding platform Kickstarter, exploring its advantages and disadvantages. Through case study analysis, it provides strategies and practical advice for emerging brands seeking a market breakthrough abroad. It emphasizes the importance of preliminary preparation, marketing promotion, and platform operation. The aim is to help businesses successfully leverage Kickstarter for product validation and brand building, ultimately achieving their crowdfunding goals and expanding their global reach.

01/28/2026 Logistics Industry Insights
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Women Gain Ground in Supply Chain Leadership Amid Challenges

Women Gain Ground in Supply Chain Leadership Amid Challenges

Gartner research shows that women's representation in supply chain has risen to 41%, with executive positions reaching a record high of 26%. Diverse perspectives enhance decision-making and inspire more women to join the field. However, promotion bottlenecks persist. Breaking down stereotypes, providing flexible work arrangements, and establishing mentorship programs are crucial to creating an inclusive environment. These efforts will collectively empower women's advancement and success in the supply chain industry.

01/28/2026 Logistics Industry Insights
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Ebays Crossborder Ecommerce Key Pros and Cons

Ebays Crossborder Ecommerce Key Pros and Cons

This article provides an in-depth analysis of the advantages and disadvantages of the EBay cross-border e-commerce platform. It details its strengths in customer support, entry requirements, and pricing methods. It also highlights challenges related to payment methods, store rating systems, and language interface. The aim is to help sellers gain a comprehensive understanding of the EBay platform and make more informed decisions about joining.

01/04/2026 Logistics Encyclopedia
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Shopify Closes Exchange Marketplace Leaving Sellers Seeking Alternatives

Shopify Closes Exchange Marketplace Leaving Sellers Seeking Alternatives

Shopify Exchange Marketplace closed on November 1st, requiring sellers to find alternative solutions. This reflects Shopify's strategic shift, focusing more on its core business. Independent website sellers now face the challenge of exploring new channels for store transactions and adapting to a new phase in the e-commerce transaction market. The closure necessitates finding different platforms or methods for buying and selling Shopify-based businesses.

01/04/2026 Logistics Industry Insights
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Ebays Ranking Algorithm Key Factors Shaping Product Visibility

Ebays Ranking Algorithm Key Factors Shaping Product Visibility

eBay product rankings fluctuate in real-time, influenced by factors like relevance scores, listing quality, seller service ratings, eBay's business rules and incentives, and category variations. Sellers need to continuously optimize product information and store performance to improve rankings and increase sales. This involves focusing on keyword optimization, high-quality images, competitive pricing, and excellent customer service to enhance visibility and drive conversions on the eBay platform.

01/06/2026 Logistics Encyclopedia
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Guide to Creating a Hong Kong Apple ID for Global Apps

Guide to Creating a Hong Kong Apple ID for Global Apps

This article provides a concise tutorial guiding readers on how to quickly register an Apple ID for the Hong Kong region. Through a few simple steps, users can easily bypass geographical restrictions and download overseas applications that are not available in the mainland China App Store, thereby expanding their app experience. It allows access to apps not normally available, providing a wider selection and potentially different functionalities.

01/06/2026 Customs Knowledge
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Tiktok Shop Adds Alipay for Crossborder Payments

Tiktok Shop Adds Alipay for Crossborder Payments

TikTok Shop now supports topping up cross-border deposits via Alipay and Payoneer, benefiting merchants in the UK and Southeast Asia. This update details the deposit currency, payment process, and important notes, aiming to help sellers complete deposit payments more conveniently and efficiently, ensuring smooth store operations. This new feature simplifies the process of fulfilling the deposit requirements for sellers expanding their TikTok Shop presence internationally.

01/05/2026 Logistics
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