Amazon Ads Shift Focus from Keywords to Precision Targeting

Amazon Ads Shift Focus from Keywords to Precision Targeting

Avoid the 'keyword dumping' pitfall in Amazon Advertising. Instead, implement meticulous management by controlling keyword volume and grouping them for targeted optimization. Leverage negative keywords to refine your campaigns and eliminate irrelevant traffic. This strategic approach enhances ad efficiency and maximizes return on investment (ROI). Prioritize quality over quantity in your keyword selection and actively monitor performance to ensure optimal campaign performance and achieve desired advertising goals.

01/04/2026 Logistics Encyclopedia
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Crossborder Ecommerce to Rise As Fed Rate Hikes Ease

Crossborder Ecommerce to Rise As Fed Rate Hikes Ease

The Fed's slowing rate hikes signal a potential recovery in the US consumer market. This article analyzes the relationship between rate hikes, inflation, and consumption. By examining the rate hike strategies of the UK and the EU, it provides data-driven strategic advice for cross-border e-commerce businesses. This guidance aims to help them seize new opportunities presented by the anticipated consumption recovery.

12/31/2025 Logistics Industry Insights
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Top Product Research Tools for Ecommerce Sellers

Top Product Research Tools for Ecommerce Sellers

This article reviews ten essential product selection tools for independent e-commerce stores, including Oberlo, Spocket, SaleHoo, and Jungle Scout. It details their features and advantages, aiming to help sellers efficiently and accurately identify the most promising trending products. The article also emphasizes the importance of strategic product selection for achieving success in independent e-commerce operations, providing insights to optimize product sourcing and drive sales.

12/29/2025 Logistics Encyclopedia
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Guangdong Ecommerce Firm Cuts Jobs As Profits Fall

Guangdong Ecommerce Firm Cuts Jobs As Profits Fall

A major cross-border e-commerce seller in Guangdong is implementing layoffs and salary reductions due to operating losses, sparking employee dissatisfaction and industry attention. The company's strategic adjustments, branch turmoil, and employee rights protection efforts reflect the intensified competition and business difficulties within the cross-border e-commerce sector. Companies should focus on refined operations, enhance competitiveness, pay attention to employee rights, and achieve sustainable development.

12/30/2025 Logistics Industry Insights
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WCO Aids Guyana in Modernizing Customs Procedures

WCO Aids Guyana in Modernizing Customs Procedures

The World Customs Organization (WCO) provides strategic support to the Guyana Revenue Authority (GRA) to facilitate customs modernization and compliance with the WTO's Trade Facilitation Agreement. This support involves assessing the GRA's current state, identifying challenges, and recommending improvements. The initiative aims to enhance the GRA's operational efficiency and contribute to Guyana's economic development. This demonstrates the WCO's active role in promoting global trade facilitation.

01/07/2026 Customs Knowledge
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Etong Nets Verification Code System Draws User Complaints

Etong Nets Verification Code System Draws User Complaints

Etrans's mandatory implementation of a verification code mechanism has sparked strong dissatisfaction among freight forwarding practitioners. Key issues include reduced operational efficiency, poor verification experience, and doubts about its necessity. This article analyzes the potential reasons for introducing verification codes and proposes optimization suggestions. The aim is to balance security protection with user experience, thereby contributing to the development of the industry. The suggestions focus on improving the user interface and exploring alternative security measures that are less intrusive.

08/23/2025 Logistics
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Amazon FBA Sellers Gain Key Logistics Tracking Insights

Amazon FBA Sellers Gain Key Logistics Tracking Insights

This article details the logistics tracking functionality of Amazon FBA fulfillment, including various implementation methods such as automatic synchronization of tracking information, manual uploading of tracking codes, and batch query tools. It emphasizes the support provided by Amazon, such as Seller Central queries and the advantages of ShipTrack. The aim is to help Amazon sellers better understand the logistics status of FBA orders and improve operational efficiency. This includes understanding how to monitor shipments and identify potential delays.

11/03/2025 Logistics
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East Coast Ports Ratify Sixyear Labor Pact Despite Automation Fears

East Coast Ports Ratify Sixyear Labor Pact Despite Automation Fears

The International Longshoremen's Association (ILA) and the United States Maritime Alliance (USMX) signed a six-year labor agreement to stabilize port operations, protect worker rights, and promote labor-management cooperation. The agreement limits automation implementation, emphasizes communication between labor and management to address challenges brought by technological changes, and lays the foundation for the healthy development of the shipping industry. It aims to balance technological advancement with the need to preserve jobs and ensure fair working conditions for dockworkers.

11/03/2025 Logistics
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Air Freight Costs Drop with Mixed Light and Heavy Cargo

Air Freight Costs Drop with Mixed Light and Heavy Cargo

This paper provides an in-depth analysis of cost optimization strategies for mixing heavy and light cargo in international air freight. It emphasizes the principle of density complementarity, details key calculations before mixed loading, and offers practical recommendations. The aim is to help shippers effectively reduce air freight costs and improve profitability by leveraging the benefits of combining different cargo types to maximize space utilization and minimize overall transportation expenses. Careful planning and execution are crucial for successful implementation.

11/03/2025 Logistics Encyclopedia
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International Air Freight Transport Safety Management Self-assessment Report Released

International Air Freight Transport Safety Management Self-assessment Report Released

An international air freight company completed a self-inspection of its safety transport management to enhance its safety assurance capabilities. Through hazard identification and rectification, the company aims to further strengthen safety management and effectively prevent accidents during transportation. The self-inspection report indicates that the implementation of safety protocols is satisfactory, and there is a notable improvement in safety awareness. In the future, the company will continue to advance its safety initiatives to maintain ongoing vigilance.

07/21/2025 Logistics Industry Insights
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