Tiktok Expands Livestream Commerce in North America Amid Challenges

Tiktok Expands Livestream Commerce in North America Amid Challenges

The booming pre-sale of Double Eleven in China indicates the huge potential of live-streaming e-commerce. TikTok is actively expanding into overseas markets, aiming to replicate the Douyin model. While the North American live-streaming e-commerce market presents challenges, its potential is considerable. Cross-border sellers should explore live-streaming, localize operations, and pay attention to platform trends. Japanese sellers face exchange rate difficulties and need to focus on policies, control costs, and maintain a long-term perspective.

01/04/2026 Logistics Industry Insights
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Top Livestreamer Li Jiaqi Sparks Outrage Over Income Remarks

Top Livestreamer Li Jiaqi Sparks Outrage Over Income Remarks

Li Jiaqi's live streaming encountered a trust crisis due to the 'eyebrow pencil incident,' with the phrase 'has your salary increased?' triggering public outrage. This article analyzes the event's causes, price disputes, and the escalation of public opinion. It explores how live streaming hosts should exercise caution in their speech, empathize with users, and avoid 'mishaps' to ultimately gain user trust. The incident highlights the importance of understanding consumer sentiment and maintaining transparency in pricing within the competitive live streaming e-commerce landscape.

01/07/2026 Logistics Industry Insights
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Chinas Tutoring Firms Shift to Livestream Ecommerce for Textbook Sales

Chinas Tutoring Firms Shift to Livestream Ecommerce for Textbook Sales

Under the “Double Reduction” policy, Xueersi, following New Oriental's lead, has ventured into live streaming of educational products and achieved initial success. Financial reports show an increase in the revenue share of its content solutions business, with impressive sales of educational books through live streaming. Despite some controversy over being an “imitator,” Xueersi has achieved certain success in the educational product market, proving the viability of its transformation. Live streaming of educational products may become a new growth point for the education industry.

01/16/2026 Logistics Industry Insights
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Metas Advantage Shopping Campaigns Boost Black Friday Sales

Metas Advantage Shopping Campaigns Boost Black Friday Sales

Meta introduces A+SC Smart Shopping Ads, simplifying ad delivery and enhancing e-commerce marketing effectiveness through machine learning. This new solution streamlines the ad creation and optimization process. Additionally, A+AC ads are available to support app promotion and user acquisition. These advancements aim to provide advertisers with more efficient and effective tools for reaching their target audiences and driving conversions, especially during key shopping periods like Black Friday.

12/31/2025 Logistics Industry Insights
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TAL Educations Livestreaming Move Sparks Strategy Debate

TAL Educations Livestreaming Move Sparks Strategy Debate

Xueersi's entry into live-streaming e-commerce, attempting to replicate the success of Oriental Selection, has attracted industry attention. This article analyzes Xueersi's live-streaming strategy, the challenges it faces, and the opportunities and risks of the education and training industry's transformation to live-streaming e-commerce. It also explores the possibility of diversified development for education and training institutions, providing a new perspective for industry transformation. The analysis considers the potential for growth and the hurdles that must be overcome for success in this new venture.

01/16/2026 Logistics Industry Insights
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Vietnams Digital Media Boom Driven by Pandemic Gen Z

Vietnams Digital Media Boom Driven by Pandemic Gen Z

A YouGov report indicates that the pandemic has accelerated digital media consumption growth in Vietnam, with significant increases in social media engagement and streaming usage. Gen Z dominates music streaming, while Baby Boomers prefer video-on-demand. Radio, podcasts, and streaming video hold immense potential. Businesses need to pay attention to user differences, address the challenge of fake news, and seize market opportunities. The report highlights the evolving digital landscape and the need for tailored strategies to effectively reach diverse consumer segments in Vietnam.

01/16/2026 Logistics Industry Insights
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Facebook Reels Boosts Customer Acquisition Via Messenger

Facebook Reels Boosts Customer Acquisition Via Messenger

This article explains how to leverage Facebook Reels' 'Click to Messenger' ads for precise lead generation. It covers optimizing ad objectives, configurations, and creative assets to effectively acquire potential customers. The guide focuses on maximizing the impact of your Reels ads by strategically utilizing the 'Click to Messenger' feature to initiate direct conversations and nurture leads within the Messenger platform. Learn how to fine-tune your targeting and messaging for optimal results.

12/31/2025 Logistics Industry Insights
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Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
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Temu Spends 7M on Super Bowl Ads for North American Growth

Temu Spends 7M on Super Bowl Ads for North American Growth

Pinduoduo's cross-border e-commerce platform, Temu, spent $7 million to advertise during the Super Bowl, rapidly penetrating the North American market with its strategies of "low prices" and referral programs. Data indicates the Super Bowl ad was highly effective, leading to a surge in Temu downloads and expansion into the Canadian market. Temu's success is attributed to its precise market positioning and marketing strategies, attracting a significant number of cross-border sellers. The platform's growth highlights the potential of aggressive marketing and competitive pricing in the international e-commerce landscape.

12/30/2025 Logistics Industry Insights
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