Guide to Authentic KOL Data for Effective Brand Campaigns

Guide to Authentic KOL Data for Effective Brand Campaigns

This paper delves into the strategies and techniques of Xiaohongshu KOL marketing. It focuses on how to effectively identify the true value of KOLs through data analysis, third-party platform evaluation, and content tone matching. The aim is to avoid potential pitfalls and achieve efficient brand seeding on the Xiaohongshu platform, ultimately enhancing marketing effectiveness. The study emphasizes leveraging data to optimize KOL selection and campaign performance for successful brand promotion.

01/06/2026 Logistics Industry Insights
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WCO Aids Palestinian Customs in Warehouse Management Upgrade

WCO Aids Palestinian Customs in Warehouse Management Upgrade

The World Customs Organization (WCO) facilitated a study visit for the Palestinian Customs Organization to learn from Morocco's experience in bonded warehouse management. This initiative aims to assist Palestine in establishing and improving its bonded warehouse system, enhancing risk management, and coordinating border management, aligning with the WTO's Trade Facilitation Agreement and promoting trade facilitation. This effort is part of the HMRC-WCO-UNCTAD project, financially supported by the UK government.

01/05/2026 Customs Knowledge
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Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Vietnam presents a significant market opportunity, with the younger generation driving consumption. This article analyzes Vietnamese social media platforms and user behavior, revealing the current state and trends of influencer marketing in Vietnam. Through a case study of Tempo APP promotion, it demonstrates the effectiveness of influencer marketing in boosting brand awareness and increasing downloads. This provides valuable insights for brands seeking to capitalize on the Vietnamese market.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Struggle with Rising Ad Costs Amid Price Competition

Amazon Sellers Struggle with Rising Ad Costs Amid Price Competition

This article analyzes a successful Amazon advertising case study of a low AOV product. Through detailed operations and data-driven strategies, advertiser Frank successfully transformed a product with an AOV of only $8 into a bestseller, achieving improved rankings and increased order volume, which in turn boosted organic traffic. The case highlights the importance of understanding product strengths, implementing granular operational strategies, and continuously learning to optimize performance.

12/29/2025 Logistics Industry Insights
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Dangerous Goods Export Certification Process Explained

Dangerous Goods Export Certification Process Explained

The Dangerous Goods Declaration is a crucial legal requirement for the export of hazardous materials. The application process involves obtaining a packaging performance document, which includes the application for the manufacturer's code, packaging labeling, and performance testing. Various packages must pass specific performance tests to ensure safety, ultimately obtaining a qualified inspection report to facilitate a smooth application for the Dangerous Goods Declaration.

07/18/2025 Logistics Encyclopedia
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Feijie Tengda Cultivates Highperformance Freight Teams Through Values

Feijie Tengda Cultivates Highperformance Freight Teams Through Values

This paper delves into the corporate culture of Beijing Flyjet International Logistics Co., Ltd. It analyzes various aspects, including core values, corporate spirit, business philosophy, service concept, market philosophy, corporate goals, survival philosophy, talent management, management principles, code of conduct, and employee declaration. The study explores how the company builds an outstanding international freight forwarding elite team through cultural development, providing excellent services to customers and gaining a competitive edge in the market.

08/21/2025 Logistics Industry Insights
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Nanchangho Chi Minh Overland Route Costs Speed Compared

Nanchangho Chi Minh Overland Route Costs Speed Compared

This paper delves into the cross-border road transportation market from Nanchang to Ho Chi Minh City, exploring key factors such as freight rates, transit times, and service models. A case study of Shanghai Audunweis International Freight Forwarding Co., Ltd. is analyzed. The paper also proposes strategic recommendations for companies engaged in cross-border logistics, aiming to provide decision-making references for relevant businesses and promote the healthy development of the cross-border logistics industry.

03/25/2025 Logistics
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Exporters Advised on Mitigating Rolled Cargo Risks

Exporters Advised on Mitigating Rolled Cargo Risks

This article provides an in-depth analysis of the 'cargo abandonment' phenomenon within the freight forwarding industry. It details the definition, causes, and countermeasures of cargo abandonment, offering effective prevention techniques. Through case study analysis, it helps foreign trade companies and freight forwarding practitioners better avoid risks, ensure smooth cargo transportation, and reduce unnecessary losses. The article aims to provide practical guidance for mitigating the negative impact of cargo abandonment in international trade.

08/23/2025 Logistics Encyclopedia
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Freight Forwarders Tackle Vessel Misloading Challenges

Freight Forwarders Tackle Vessel Misloading Challenges

This article details practical techniques for querying ship information in freight forwarding and the handling procedures following cargo shortage. Through case study analysis, it helps freight forwarders quickly master key steps, efficiently solve practical problems, and avoid unnecessary losses. It covers essential aspects of verifying vessel details and mitigating risks associated with incomplete shipments. The guide aims to equip freight forwarders with the knowledge to proactively manage potential issues and ensure smooth cargo operations.

08/22/2025 Logistics Encyclopedia
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Guide to Santander Tottas SWIFT Code for Secure Transfers

Guide to Santander Tottas SWIFT Code for Secure Transfers

This article delves into the role and importance of SWIFT/BIC codes in international money transfers, using BANCO SANTANDER TOTTA, SA as a case study. It emphasizes the significance of accurately using the code to prevent transfer errors and ensure the secure and efficient arrival of funds. Practical advice is provided on how to find and verify SWIFT/BIC codes, highlighting their crucial role in facilitating seamless cross-border transactions and minimizing potential complications.

09/03/2025 International Settlement
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