Baiyun Summit Boosts Crossborder Ecommerce for Prime Day

Baiyun Summit Boosts Crossborder Ecommerce for Prime Day

YunExpress partnered with Amazon to host a Prime Day summit. Experts analyzed preparation strategies, logistics risks, and intellectual property issues, emphasizing product quality and after-sales service to help sellers succeed. The summit aimed to equip cross-border e-commerce businesses with the knowledge and tools necessary to navigate the challenges and maximize opportunities during Prime Day. Key topics included optimizing supply chains, mitigating potential disruptions, and protecting brand integrity. The event served as a valuable platform for sellers to learn from industry leaders and connect with potential partners.

WCO Expertise France Boost Gender Equality in African Tax Agencies

WCO Expertise France Boost Gender Equality in African Tax Agencies

The World Customs Organization (WCO) and Expertise France jointly organized a gender equality workshop in Côte d'Ivoire. The workshop aimed to raise awareness of gender equality among customs and tax officials in West and Central Africa. Practical tools, such as the Gender Equality Organizational Assessment Tool (GEOAT), were introduced. The event also facilitated the exchange of experiences between countries, laying the foundation for a more equitable and inclusive customs and tax environment. The initiative underscores the importance of international collaboration in promoting gender equality within customs and taxation sectors.

Shopee Scales Back Operations in Southeast Asia

Shopee Scales Back Operations in Southeast Asia

Shopee's recent large-scale layoffs have drawn attention, reflecting its struggle to survive amid hindered global expansion and significant losses. The company is optimizing operational efficiency, scaling back peripheral businesses, and focusing on its core Southeast Asian market to achieve sustainable development. This event also serves as a warning to cross-border e-commerce platforms: blind expansion is unsustainable, and focusing on core competitiveness is crucial for long-term success. Shopee's restructuring highlights the challenges of balancing growth ambitions with financial prudence in the competitive e-commerce landscape.

Amazon Ends Brand Authorization Disrupts Seller Operations

Amazon Ends Brand Authorization Disrupts Seller Operations

Amazon has announced the termination of its Authorized Brands program for third-party sellers, impacting sellers in the US, Europe, and Japan. This decision may be related to Amazon's losses and antitrust investigations, aiming to reduce unequal support for specific brands. Affected sellers are actively defending their rights. Amazon states it will take measures to protect seller interests. This event serves as a reminder for sellers to prioritize brand building and risk management. The program's removal is expected to affect a significant number of sellers who relied on it for brand protection and visibility.

Asiapacific Customs Boost Environmental Pact Enforcement

Asiapacific Customs Boost Environmental Pact Enforcement

The World Customs Organization held a workshop in the Asia-Pacific region focusing on the enforcement of Multilateral Environmental Agreements (MEAs). The workshop aimed to enhance the capacity of member customs agencies to combat the illicit trade of environmentally sensitive goods. Topics covered included an overview of MEAs, global trade trends, risk management, document verification, and cargo inspection. The event fostered regional cooperation and the sharing of best practices, laying a foundation for addressing global environmental challenges. It emphasized the critical role of customs in protecting the environment.

Novelis Fire Sparks Aluminum Supply Worries for Automakers

Novelis Fire Sparks Aluminum Supply Worries for Automakers

Another fire at Novelis' New York plant exacerbates aluminum supply constraints for the automotive industry. The company is quickly restoring partial operations and plans a new plant to bolster supply. Ford is affected by production impacts and actively seeking alternatives. This event highlights the importance of supply chain resilience. Automakers need to diversify supply sources, enhance recycling efforts, and deepen collaboration to address future challenges. The fire underscores the vulnerability of relying on single suppliers and the need for proactive risk mitigation strategies within the automotive supply chain.

Amazon Sellers Face Rising Trademark Abuse OIMG Reports

Amazon Sellers Face Rising Trademark Abuse OIMG Reports

This article delves into the malicious trademark complaint event, specifically the abuse of the "OIMG" trademark, faced by Amazon sellers. It analyzes the motivations behind these malicious complaints, traces the origin of the "OIMG" trademark, and provides effective strategies for sellers to respond, including self-checking listings, gathering evidence, and filing timely appeals. The article also examines Amazon's policies, emphasizing the importance of intellectual property protection and calling for the standardization of market order to resist unfair competition. This aims to protect legitimate sellers from IP-related abuse.

Six Proven Tactics for New Shopee Sellers to Boost Traffic

Six Proven Tactics for New Shopee Sellers to Boost Traffic

This article delves into the sources of Shopee store traffic, offering six key strategies to attract and engage customers: keyword optimization for improved search ranking, fan engagement to enhance customer loyalty, bulk listing to capitalize on traffic opportunities, event registration to gain platform support, Shopee advertising for targeted traffic, and off-site promotion to expand store influence. It also details methods for discovering untapped keywords, helping sellers boost store traffic and sales. This provides a comprehensive guide for Shopee sellers looking to improve their online presence and drive revenue.

Amazon Sellers Boost Sales with Brand Video Ads

Amazon Sellers Boost Sales with Brand Video Ads

In the highly competitive Amazon advertising landscape, brand promotion videos are crucial for standing out. This article reveals how to leverage personalized ads, optimize video assets, and build an exceptional brand image to drive sales growth. It emphasizes key considerations such as video aspect ratio, language, event dates, and ad copy. By paying attention to these details, sellers can effectively differentiate themselves and achieve success in the competitive Amazon marketplace. The focus is on creating compelling video content that resonates with target audiences and ultimately boosts brand visibility and sales.

Facebook Advertisers Urged to Target Audiences Wisely to Cut Costs

Facebook Advertisers Urged to Target Audiences Wisely to Cut Costs

This article reveals potential pitfalls of Facebook's automatic audience expansion feature. Through case studies, it highlights different strategies for various event objectives when a precise seed audience exists. It emphasizes the importance of precise targeting and provides practical advice to avoid wasting ad budget. The analysis focuses on how expanding beyond a well-defined audience can sometimes dilute the effectiveness of campaigns, particularly when aiming for specific conversions or engagements. Understanding these nuances allows advertisers to optimize their spending and achieve better results with their Facebook ad campaigns.