Strategies for SEM Ad Optimization Using Negative Keywords

Strategies for SEM Ad Optimization Using Negative Keywords

Negative keyword strategy is crucial for SEM ad optimization. By excluding irrelevant search terms, it prevents wasted clicks, saves budget, and improves ad relevance and quality score. It also enhances data quality. Utilizing negative keywords effectively boosts ad precision and efficiency, making it an essential skill for SEM specialists. Implementing a well-defined negative keyword list is key to maximizing ROI and ensuring that ads are displayed to the most relevant audience, ultimately leading to better campaign performance.

02/05/2026 Logistics Industry Insights
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Temu Restricts Poorperforming Sellers Amid Stricter Standards

Temu Restricts Poorperforming Sellers Amid Stricter Standards

Temu is updating its store supervision rules, restricting new product listing permissions for 'poor' performing stores for up to 30 days. Concurrently, it's relaxing store number limitations, reflecting a shift in operational strategy from prioritizing quantity to emphasizing quality. This aims to improve product quality and enhance the user experience on the platform. The changes suggest Temu's focus is now on fostering a more sustainable and reliable marketplace by holding sellers accountable and encouraging higher standards.

02/05/2026 Logistics Industry Insights
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Shopee Mall Sellers Guide to Streamlining Returns Cutting Losses

Shopee Mall Sellers Guide to Streamlining Returns Cutting Losses

This article provides an in-depth analysis of the Shopee Mall return and refund mechanism, offering a comprehensive practical guide covering buyer return reasons, platform processing flows, and seller response strategies. It emphasizes the importance of data analysis to help sellers optimize the return process, reduce losses, and improve customer satisfaction, ultimately leading to increased store performance. The guide aims to equip sellers with the knowledge and tools necessary to effectively manage returns and refunds within the Shopee ecosystem.

02/05/2026 Logistics Encyclopedia
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Amazon Sellers Turn Unsold Inventory into Revenue

Amazon Sellers Turn Unsold Inventory into Revenue

Amazon sellers often face the challenge of unsaleable inventory, which occupies space, increases costs, and ties up cash flow. This article delves into the types and causes of unsaleable inventory and introduces REMEX's comprehensive solution, including easy inventory integration, tiered processing and precise monetization, intelligent control, and convenient settlement. It helps sellers convert unsaleable inventory into actual cash flow, optimize inventory cost structure, and achieve stable operations. REMEX empowers sellers to turn dead stock into revenue, improving profitability and freeing up valuable resources.

02/05/2026 Warehousing
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Global Shipping Deadlines How to Prevent Cargo Delays

Global Shipping Deadlines How to Prevent Cargo Delays

This article provides a detailed interpretation of three key milestones in international shipping: booking cut-off, customs clearance cut-off, and port cut-off. It emphasizes the importance of backward planning and leaving buffer time. Practical tips and strategies for handling unexpected events are offered for each milestone. The article also suggests leveraging digital tools and building strong relationships with freight forwarders to help foreign trade companies accurately control time and avoid shipping delays.

02/06/2026 Logistics Encyclopedia
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WCO Intensifies Asiapacific Crackdown on Illegal Plastic Waste

WCO Intensifies Asiapacific Crackdown on Illegal Plastic Waste

The World Customs Organization (WCO) is strengthening control over the illegal trade of plastic waste in the Asia-Pacific region through virtual diagnostic missions to customs administrations in Indonesia and the Philippines. This project aims to help countries effectively implement the Basel Convention amendment through strategic guidance, operational optimization, and capacity building. By enhancing customs capabilities, the initiative supports the participating nations in addressing the environmental challenges posed by plastic waste and contributes to global environmental protection efforts.

02/12/2026 Customs Knowledge
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Swazi Lilangeni Volatility Against US Dollar Sparks Analysis

Swazi Lilangeni Volatility Against US Dollar Sparks Analysis

The exchange rate between the Swiss Lira (SZL) and the US Dollar (USD) has been unstable in recent years. Latest data indicates that 10 Swiss Lira is approximately equivalent to 0.5625 US Dollars. This article analyzes the performance of the exchange rate, its influencing factors, and the tools and services for managing foreign exchange, providing valuable information support for multinational transactions.

08/19/2025 Exchange Rate Query
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