Amazon Ads Key Strategies to Optimize New Product Campaigns

Amazon Ads Key Strategies to Optimize New Product Campaigns

It's common for automatic campaigns to generate relevant but underperforming keywords during a new product launch on Amazon. This article advises sellers to remain calm, set a budget plan, and allow sufficient time for the campaign to run. Instead of blindly negating keywords, focus on optimizing the listing. Continuously monitor data and conduct A/B testing to improve ad performance and conversion rates. A strategic approach, patience, and data-driven optimization are key to turning around underperforming automatic campaigns during the crucial launch phase.

12/31/2025 Logistics Industry Insights
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Amazon Adds Budget Controls to Curb Zerodollar Promotions

Amazon Adds Budget Controls to Curb Zerodollar Promotions

Amazon promotions receive a significant upgrade with the addition of budget control! This article provides a detailed interpretation of the new rules, teaching you how to rationally set promotion budgets and effectively control off-Amazon traffic costs, avoiding the 'free purchase' tragedy and achieving a win-win situation for sales and profits. Say goodbye to uncontrolled promotions and embrace precise marketing, ensuring every penny is well spent. Learn how to optimize your Amazon promotions with effective budget management and targeted traffic strategies for maximum ROI.

12/31/2025 Logistics Industry Insights
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Facebook Ads CBO Vs ABO for Budget Optimization

Facebook Ads CBO Vs ABO for Budget Optimization

This article provides an in-depth analysis of CBO (Campaign Budget Optimization) and ABO (Ad Set Budget Optimization) strategies in Facebook advertising. It compares their definitions, application scenarios, advantages, and disadvantages. CBO is suitable for scenarios with multiple ad sets requiring automated optimization, while ABO is ideal for granular control and target testing. The ultimate choice depends on individual needs and requires continuous testing and adjustment to achieve optimal advertising results. Choosing between CBO and ABO should be based on specific campaign goals and resources.

12/30/2025 Logistics Industry Insights
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US Ends De Minimis Rule Imposes Tariffs on Ecommerce Imports

US Ends De Minimis Rule Imposes Tariffs on Ecommerce Imports

The US is set to eliminate the de minimis exemption in 2027, significantly impacting cross-border e-commerce businesses, especially those relying on low-price strategies like Shein and Temu. Companies will need to adjust supply chains, improve product quality, and expand markets to cope with increased tariffs and a changing competitive landscape. This policy change will also affect US domestic manufacturing, consumers, and customs enforcement, potentially leading to increased costs and scrutiny for imported goods. Businesses need to proactively adapt to mitigate the negative consequences.

01/07/2026 Customs Knowledge
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Railroads Debate Passing Acquisition Costs to Shippers

Railroads Debate Passing Acquisition Costs to Shippers

A dispute arose between US rail freight companies and BNSF Railway regarding whether an acquisition premium should be included in freight rate costs. Freight companies are concerned about rising rates, while BNSF emphasizes market-based pricing. The STB's ruling will impact rail transportation pricing and market competition. The core issue revolves around how the acquisition cost of BNSF by Berkshire Hathaway should be factored into the rates charged to customers. This decision will set a precedent for future acquisitions and their impact on the rail freight industry.

01/22/2026 Logistics
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Smartpushs Custom Attribution Boosts BFCM Marketing ROI

Smartpushs Custom Attribution Boosts BFCM Marketing ROI

With BFCM approaching, SmartPush introduces a custom attribution feature to help cross-border sellers accurately measure the value of marketing touchpoints and optimize budget allocation. By customizing attribution windows and UTM parameters, sellers can break free from the limitations of 'one-size-fits-all' attribution, more clearly identify channel contributions, and improve marketing efficiency. It's recommended to set the attribution period according to product characteristics; longer periods are suitable for high-priced, long-decision categories, while shorter periods are suitable for low-priced, impulse-buying categories.

01/23/2026 Logistics Industry Insights
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Nigeria Customs Modernizes Trade with Improved Ruling System

Nigeria Customs Modernizes Trade with Improved Ruling System

Nigeria Customs is set to launch an “Advance Ruling” program to streamline customs clearance procedures and improve efficiency. This initiative aims to facilitate trade, achieve mutual benefits for all stakeholders, and contribute to economic development. The implementation of the Advance Ruling System is expected to provide traders with greater certainty and predictability regarding the classification, origin, and valuation of goods before importation, thereby reducing delays and costs associated with customs clearance. This will ultimately boost trade volumes and enhance Nigeria's competitiveness in the global market.

01/26/2026 Customs Knowledge
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BCOM Rebalancing May Trigger 14B Gold Silver Selloff

BCOM Rebalancing May Trigger 14B Gold Silver Selloff

The annual rebalancing of the Bloomberg Commodity Index (BCOM) is set to trigger a sell-off of over $14 billion in gold and silver, while driving purchases of commodities like crude oil, cocoa, and sugar. Scotiabank suggests buying the dip in precious metals but remains cautious on crude oil. Investors should focus on fundamentals, manage risk, and be flexible in response to market volatility. The cocoa market may experience significant fluctuations due to the rebalancing. This event presents both opportunities and risks within the commodity market.

01/30/2026 Exchange Rate Query
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Eilat Airport Legacy Ends As Ramon Takes Over Southern Israel Flights

Eilat Airport Legacy Ends As Ramon Takes Over Southern Israel Flights

Eilat Airport is a crucial aviation hub in Eilat, a port city in southern Israel, operating domestic and a few international routes, facilitating access to the Red Sea resort. Despite its relatively simple facilities, its strategic importance is significant, boosting local tourism. With the opening of Ramon Airport, Eilat Airport is set to close, marking the end of an era while also foreshadowing a brighter future for the aviation industry in Eilat. Its closure signifies a shift in infrastructure and a modern upgrade for air travel in the region.

09/26/2025 Airport Codes
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US Customs Delays Disrupt Amazon Walmart Supply Chains

US Customs Delays Disrupt Amazon Walmart Supply Chains

US customs inspections are intensifying, leading to increased port congestion. Amazon and Walmart warehouses are experiencing capacity issues, making delivery appointments difficult. Some warehouses are even refusing floor-loaded shipments. Oakland terminal's GATE FEE is set to increase, and inspection rates are soaring across multiple ports, with a focus on cargo value and compliance. Export businesses should closely monitor the latest developments at ports and warehouses, proactively assess risks, and implement appropriate mitigation strategies. This includes considering alternative ports or shipping methods to avoid delays and potential storage fees.

01/05/2026 Logistics
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