Minisos Lunar New Year Sales Boom Highlights Douyins Retail Strategy

Minisos Lunar New Year Sales Boom Highlights Douyins Retail Strategy

Miniso utilized a Douyin (TikTok) seeding marketing strategy to test products and engage with users before the New Year Shopping Festival, accurately grasping user needs and creating hit products. Through collaborations with influencers, IP co-branding, leveraging the Juliang Qianchuan platform for traffic, and emotional marketing in live streams, Miniso achieved sales growth and brand asset accumulation, laying the foundation for future business growth. This approach effectively combined product testing, targeted marketing, and engaging content to maximize impact during a key promotional period.

02/12/2026 Logistics Industry Insights
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Ebay Expands Crossborder Ecommerce with Datadriven Strategies

Ebay Expands Crossborder Ecommerce with Datadriven Strategies

This article explores key strategies for Chinese cross-border sellers to achieve growth on the eBay platform. It emphasizes the importance of precise positioning and category selection, as well as the role of data-driven operations in improving exposure and conversion rates. Mastering these core techniques helps sellers stand out in a competitive market and achieve performance breakthroughs. The article highlights practical approaches to leverage data for optimized listings, targeted marketing, and efficient inventory management, ultimately leading to increased sales and profitability.

02/11/2026 Customs Knowledge
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Google Drives Global Ecommerce Expansion

Google Drives Global Ecommerce Expansion

How can cross-border e-commerce sellers leverage Google's influence to enhance brand visibility and acquire high-quality traffic? This article highlights the Google ecosystem as crucial. By deeply exploring the commercial value of platforms like Google Search, YouTube, and Gmail, sellers can effectively boost brand exposure, user trust, and conversion rates. Utilizing Google's various tools and strategies allows for targeted marketing and a significant increase in reach within international markets, ultimately driving sales and establishing a strong online presence.

02/11/2026 Logistics Industry Insights
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Tanzania Upgrades Border Security with Smart Risk Management

Tanzania Upgrades Border Security with Smart Risk Management

Tanzania, with assistance from the World Customs Organization and the Japan International Cooperation Agency, is upgrading its customs risk management framework. This aims to enhance customs efficiency, promote trade facilitation, and combat smuggling through more precise risk identification and response. The upgrade is a significant step towards improving the country's customs administration and contributing to national economic development and trade security. The improved framework will allow for better resource allocation and targeted interventions, ultimately streamlining trade processes and reducing illicit activities.

01/20/2026 Customs Knowledge
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Specialized Cargo Insurance Beats General Business Coverage

Specialized Cargo Insurance Beats General Business Coverage

While commercial insurance offers broad coverage, it often falls short in adequately protecting the freight transportation process. Freight insurance provides targeted protection against risks such as natural disasters, accidents, and theft. It can be customized to meet specific business needs and offers a more streamlined claims process. Choosing a reputable insurance company with suitable terms is crucial for providing comprehensive protection for goods in transit, allowing businesses to operate with peace of mind. It ensures financial security against potential losses during shipping.

01/20/2026 Logistics Encyclopedia
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Global Customs Code Update Targets Plastic Waste by 2028

Global Customs Code Update Targets Plastic Waste by 2028

The 2028 edition of the World Customs Organization's Harmonized System (HS) introduces more specific subheadings for plastic articles, enhancing the identification of particular plastic products, including environmentally sensitive polymers, expanded polystyrene articles, and single-use plastics. This will facilitate customs data collection, assisting governments in developing more effective policies to control plastic pollution and promote a circular economy and environmental sustainability. The refined HS codes will enable better tracking of plastic trade flows and inform targeted interventions to reduce plastic waste.

02/12/2026 Customs Knowledge
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Lowes Expands Rural Reach Overhauls Supply Chain

Lowes Expands Rural Reach Overhauls Supply Chain

Lowe's is undergoing a strategic overhaul, focusing on targeted expansion, penetrating rural markets, restructuring its logistics system, and collaborating with third-party platforms. Leveraging data-driven store site selection, customized product assortments for rural locations, an efficient three-tiered node-based supply chain network, and online expansion of long-tail SKUs, Lowe's aims to create a more resilient and competitive omnichannel home improvement retail landscape. This comprehensive approach seeks to enhance customer reach and operational efficiency across diverse market segments.

02/03/2026 Logistics Industry Insights
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Trump Tariffs Struggle with Product Origin Verification

Trump Tariffs Struggle with Product Origin Verification

The Trump administration planned to impose tariffs on several EU countries, aiming to exert pressure. However, the ambiguous labeling of the origin of EU goods hindered the U.S. Customs' ability to effectively identify the specific producing countries, thus obstructing the implementation of the tariff policy. Geographical indication products are more easily targeted. This situation highlights the disconnect between the U.S. trade policy objectives and its execution capabilities. The lack of clear origin labeling undermines the effectiveness of the intended trade measures.

02/03/2026 Customs Knowledge
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Barbados Adopts Peoplecentric Customs Reform with WCO Support

Barbados Adopts Peoplecentric Customs Reform with WCO Support

The WCO is assisting Barbados Customs with reforms to enhance human resource management and build a high-performing customs administration that serves national development. This initiative focuses on modernizing customs practices and strengthening the skills and capabilities of customs officers. Ultimately, the goal is to create a more efficient and effective customs service that contributes significantly to Barbados' economic growth and security. The project aims to improve operational efficiency, reduce trade costs, and enhance border security through targeted training and process improvements.

02/02/2026 Customs Knowledge
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Ozon Lowers Ad Costs to Attract More Sellers

Ozon Lowers Ad Costs to Attract More Sellers

Ozon has significantly lowered the entry barrier for its "Template" promotion tool, reducing the minimum bid to 1 ruble per 1000 impressions. This allows sellers to intelligently promote products across multiple platform channels, achieving low-cost, high-efficiency, and targeted marketing. The tool aims to increase product visibility and boost order volume for merchants by providing a cost-effective way to reach a wider audience and drive sales within the Ozon marketplace. This makes promotion more accessible for smaller businesses.

02/03/2026 Logistics Industry Insights
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