In a significant move to support online merchants, Ozon has dramatically reduced the entry threshold for its "Template" advertising tool. Effective immediately, the minimum bid for 1,000 impressions has plummeted from 35 rubles to just 1 ruble, offering businesses an unprecedented low-cost promotional opportunity.
Lower Barriers for Merchant Growth
This pricing adjustment aims to help more businesses experience the powerful features of Template advertising. For merchants who haven't yet tried this promotional format, the ultra-low bid threshold substantially reduces experimentation costs, allowing them to explore marketing strategies with greater flexibility.
The change particularly benefits budget-conscious sellers, presenting an ideal opportunity to launch cost-effective campaigns that reach more potential customers without straining financial resources.
Smart Automation Drives Efficiency
The Template tool's core advantage lies in its intelligent automation. Merchants simply set their maximum bid per 1,000 impressions and provide a product list. The system then automatically highlights these items across multiple channels including search results, product catalogs, and recommendation slots - even generating eye-catching video covers.
The platform's algorithm analyzes user browsing behavior and purchase preferences to display promoted products in strategic locations such as comment sections, recommendation lists, shopping carts, and order confirmation pages. This precision targeting significantly improves marketing efficiency.
Ozon Global's team continues to refine its advertising services, helping merchants stand out in competitive markets. The current pricing adjustment represents a timely opportunity for businesses to enhance their product visibility on the platform.