Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Russian construction materials giant, TechnoNICOL, integrated its CRM with Yandex Metrica to connect online and offline sales data. By optimizing for “offline application” conversions, they achieved a 150% increase in revenue from Yandex Direct advertising. This data integration allowed them to keep customer acquisition costs within a reasonable range and significantly improve their advertising ROI. The unified view of customer interactions across channels enabled more effective targeting and campaign optimization, leading to substantial business growth.

02/05/2026 Logistics Industry Insights
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Aliexpres Expands Brand Licensing Options for Sellers

Aliexpres Expands Brand Licensing Options for Sellers

This article delves into the recent brand authorization opportunities on AliExpress, covering brands like MINISO, HEROCROSS, Winnie the Pooh, Genshin Impact, Domuya, Hot Toys, and Kidsland. It proposes key strategies for AliExpress sellers to capitalize on these opportunities, including assessing qualifications, selecting appropriate brands, developing operational plans, maintaining communication, and prioritizing intellectual property protection. The aim is to help sellers enhance their store competitiveness and achieve revenue growth by leveraging these brand authorizations.

02/05/2026 Customs Knowledge
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Shopee Sellers Gain Insights on Boosting Account Health

Shopee Sellers Gain Insights on Boosting Account Health

This article analyzes Shopee's 'Account Health' page from a data analyst's perspective, detailing its three core modules: My Performance, Issues to Improve, and Metrics. By understanding the definitions and calculations of each metric, sellers can identify problems promptly, optimize their operational strategies, and improve their shop's health level. This, in turn, leads to increased platform support and higher sales revenue. The analysis provides actionable insights for maintaining a healthy Shopee shop and maximizing its potential.

02/05/2026 Customs Knowledge
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Amazon Sellers Face Rising Copycat Threats Seek Profit Protection

Amazon Sellers Face Rising Copycat Threats Seek Profit Protection

This article exposes the dangers of Amazon hijacking and provides defensive and counterattack strategies. These include monitoring, filing complaints, and utilizing the Transparency Program. The importance of product differentiation and brand registry is emphasized to protect seller profits. By implementing these measures, sellers can mitigate the risks associated with unauthorized product listings and safeguard their brand reputation and revenue on the Amazon marketplace. Proactive brand protection is crucial for long-term success.

02/05/2026 Logistics Industry Insights
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Zimbabwe Zambia Launch Joint Customs System to Boost Trade

Zimbabwe Zambia Launch Joint Customs System to Boost Trade

The Zimbabwe and Zambia Revenue Authorities are actively promoting customs data interconnectivity to enhance cross-border trade efficiency and reduce trade costs. With technical support from the WCO, significant progress has been made in data standardization and legal interoperability. This initiative brings new opportunities for trade development between the two countries, streamlining processes and fostering greater collaboration in customs procedures. The improved data exchange aims to reduce delays and improve overall trade facilitation.

02/05/2026 Customs Knowledge
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Streamlining Dangerous Goods Declarations for Safer Customs Clearance

Streamlining Dangerous Goods Declarations for Safer Customs Clearance

Dangerous goods declaration is a crucial step in cargo clearance. This article interprets a sample dangerous goods declaration form, focusing on key filling points such as the UN number and packaging category. It also introduces the dangerous goods operation services of Dashun Customs Supervision Warehouse, aiming to help readers complete dangerous goods declarations efficiently and compliantly. The article provides practical guidance for navigating the complexities of declaring hazardous materials, ensuring adherence to regulations and facilitating smooth customs processing.

08/21/2025 Document Interpretation
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FTZ Cargo Classification Model Boosts Global Trade Efficiency

FTZ Cargo Classification Model Boosts Global Trade Efficiency

The customs of the Free Trade Zone has launched a cargo status classification supervision model, allowing both bonded and non-bonded goods to be stored in the same warehouse. This model not only effectively reduces operational costs for enterprises but also enhances business efficiency and market competitiveness. Companies like Yuanchu International Logistics have utilized this innovative scheme to achieve resource integration and diversified development, contributing to the modernization of the logistics system in the Shanghai Free Trade Zone.

07/29/2025 Logistics
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Philippines Customs Adopts WCO Data Training to Boost Risk Management

Philippines Customs Adopts WCO Data Training to Boost Risk Management

The World Customs Organization (WCO) held a data analysis and risk management workshop for the Philippine Customs, aiming to enhance its risk identification and control capabilities and promote intelligent supervision transformation. The workshop focused on database management and data analysis, emphasizing intelligence-driven risk management techniques, and shared the experience of the Netherlands Customs. The Philippine Customs will explore data analysis tools, strengthen data governance, promote data sharing and cooperation, and build a safer and more efficient trade environment.

01/05/2026 Customs Knowledge
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Global Customs Adopt Paperless Systems to Boost Trade Efficiency

Global Customs Adopt Paperless Systems to Boost Trade Efficiency

The World Customs Organization participated in the Conference of Heads of Customs Administrations of French-speaking countries, focusing on paperless customs clearance, single windows, and customs supervision. The meeting emphasized the importance of technology-driven solutions and international cooperation. Discussions centered on leveraging French language training to strengthen connections between customs administrations. The conference also looked ahead to building a more efficient, secure, and convenient global trade system, highlighting the role of collaboration and innovation in achieving these goals.

01/07/2026 Customs Knowledge
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Temu Raises Seller Deposits Prioritizes Toys and Power Banks

Temu Raises Seller Deposits Prioritizes Toys and Power Banks

Temu has updated its deposit rules, significantly increasing the deposit amounts for categories such as children's toys, power banks, and memory cards, with the maximum reaching 100,000 RMB. Simultaneously, the penalties for violations have also been substantially increased, aiming to strengthen supervision and improve product quality. Sellers need to prioritize compliant operations to avoid the risk of high deposit requirements and penalties. This update emphasizes the importance of adhering to Temu's regulations for a smooth and compliant business operation.

01/21/2026 Customs Knowledge
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