Amazon Enhances Analytics with Search Dashboard for Sellers

Amazon Enhances Analytics with Search Dashboard for Sellers

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard includes two key components: Search Catalog Performance and Search Query Performance. These dashboards empower sellers to analyze buyer search and purchasing trends, optimize product listings, and refine marketing strategies. By leveraging these insights, sellers can effectively improve sales performance and gain a competitive edge within the Amazon ecosystem. The data provided allows for a more data-driven approach to Amazon operations, leading to better informed decisions and ultimately, increased revenue.

12/30/2025 Logistics Industry Insights
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Amazon Launches Brand Dashboard to Boost Seller Growth

Amazon Launches Brand Dashboard to Boost Seller Growth

This article provides an in-depth analysis of the Amazon Brand Dashboard, highlighting its role as a growth engine for sellers. It details the functionalities and optimization recommendations for the four key modules: Brand Health, Conversion, Traffic, and Customer Reviews. The aim is to help sellers fully leverage this tool to improve brand performance and achieve business growth. By understanding and utilizing the insights provided within each module, sellers can make data-driven decisions to enhance their brand presence and drive sales on Amazon.

12/30/2025 Logistics Industry Insights
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Amazon Influencer Program Expands Social Commerce Reach

Amazon Influencer Program Expands Social Commerce Reach

This article provides an in-depth analysis of the Amazon Influencer Program, covering its operational mechanisms, application strategies, monetization models, and practical techniques. It offers data-driven growth solutions through comparative analysis, tool introductions, and case studies. The aim is to empower social media influencers to thrive in social commerce, effectively monetize their traffic, and emphasize compliant operations and risk prevention. This guide helps influencers navigate the program, optimize their performance, and achieve sustainable success in the evolving landscape of influencer marketing and social e-commerce.

12/30/2025 Logistics Industry Insights
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RXO Uber Freight Lead Costsaving Talks at Nextgen Supply Chain 2025

RXO Uber Freight Lead Costsaving Talks at Nextgen Supply Chain 2025

The Next Generation Supply Chain Conference 2025 focuses on the logistics industry, featuring leading companies like RXO and Uber Freight sharing innovative strategies in AI, automation, and data-driven logistics. The conference will address key issues such as navigating freight volatility, scaling warehouse networks, and delivering measurable results. It will delve into the application of technology in logistics, providing a platform for industry professionals to learn and network. This event aims to help companies seize opportunities and jointly create a brilliant future for the logistics industry.

02/04/2026 Logistics
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Supply Chain Digital Investments Often Fall Short

Supply Chain Digital Investments Often Fall Short

A DHL report reveals the challenges of supply chain digital transformation: significant investments haven't yielded expected results, with technology silos being a major obstacle. Companies need to develop clear strategies, choose appropriate solutions, strengthen system integration and data sharing, enhance employee skills, and establish continuous improvement mechanisms to achieve data-driven decision-making and cultural change. The future supply chain will move towards intelligence, automation, and sustainability. Overcoming these hurdles is crucial for realizing the full potential of digital transformation in the supply chain.

02/04/2026 Logistics Industry Insights
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Logistics Firms Address Labor Shortages with Branding Incentives

Logistics Firms Address Labor Shortages with Branding Incentives

The logistics industry faces a severe labor shortage, requiring companies to become the "employer of choice." Attracting talent can be achieved through flexible scheduling, four-day workweeks, and remote work options. Simultaneously, leveraging LMS systems for data-driven, precise incentives and gamified management boosts employee engagement and productivity. Ultimately, these strategies are crucial for success in the supply chain, helping companies overcome staffing challenges and maintain operational efficiency in a competitive environment. Focusing on employer branding and employee well-being is key to long-term sustainability.

02/04/2026 Logistics Industry Insights
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US Rail Freight Rises in August on Chemicals Intermodal Demand

US Rail Freight Rises in August on Chemicals Intermodal Demand

US rail freight volume increased in August, driven by chemicals and minerals, while petroleum and grain declined. Looking long-term, economic recovery and infrastructure investment are expected to drive positive market trends. The growth in specific sectors highlights shifts in demand and production, reflecting broader economic activity. Despite declines in some commodities, the overall increase in rail freight suggests a resilient supply chain and continued industrial output. Further monitoring of these trends will be crucial for understanding the pace and direction of economic recovery.

02/04/2026 Logistics
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US Truckload Volume Falls Rates Rise Amid Peak Season

US Truckload Volume Falls Rates Rise Amid Peak Season

The US truckload freight market in September saw a complex situation with declining volumes but slightly increased rates. Dry van and refrigerated volumes decreased, while flatbed saw a slight increase. Spot rates generally rose, but contract rates declined. Analysts believe the rate increase is not demand-driven but due to capacity imbalances. They are cautious about the upcoming peak season, anticipating continued weak volumes and carrier exits from the market. This suggests a challenging environment for the trucking industry despite the temporary rate increase.

02/04/2026 Logistics Industry Insights
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US Trucking Spot Rates Climb Despite Lower September Volumes

US Trucking Spot Rates Climb Despite Lower September Volumes

The US truckload freight market in September showed a complex picture of declining volumes and slightly increasing rates. Dry van and refrigerated volumes decreased month-over-month, while flatbed volumes saw a slight increase. Spot rates edged up, but contract rates declined. Analysts believe the rate increase is not demand-driven, but rather due to freight imbalances and capacity shifts. The peak season performance is expected to be weak, and carriers may continue to face challenges. The market presents a mixed bag of signals, requiring careful monitoring.

02/04/2026 Logistics Industry Insights
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September Freight Demand Slips As Rates Edge Higher

September Freight Demand Slips As Rates Edge Higher

The US spot truckload market in September presented a complex picture of declining volumes but slightly rising rates. Dry van and refrigerated freight volumes decreased month-over-month, while flatbed volumes increased. Analysts suggest the rate increase was not demand-driven, but rather due to capacity imbalances. They anticipate a potentially weak peak season, posing further challenges for carriers. The freight market is showing signs of volatility and uncertainty as we approach the end of the year, requiring careful monitoring of capacity and demand.

02/04/2026 Logistics Industry Insights
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