Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
Read More
Ecommerce Boosts Charter Flights Over Commercial Airlines in Peak Season

Ecommerce Boosts Charter Flights Over Commercial Airlines in Peak Season

This paper delves into the differences in space stability between self-operated charter flights and commercial flights within the air freight special line during the peak season of cross-border e-commerce. It provides a quantitative comparison from multiple dimensions, including capacity allocation mechanisms, cost structures, and external variable disturbances. This analysis offers data-driven decision-making references for cross-border e-commerce sellers, helping them choose the most suitable transportation mode, optimize logistics costs, and enhance competitiveness.

11/03/2025 Logistics
Read More
Wesco Implements RELEX to Modernize Supply Chain

Wesco Implements RELEX to Modernize Supply Chain

Wesco convenience stores partnered with RELEX Solutions to upgrade their supply chain, aiming to integrate supply chain and space planning through intelligent means. This initiative optimizes inventory management, improves space planning efficiency, and simplifies operational processes. This reflects the trend of convenience stores embracing intelligence and enhancing competitiveness, providing a valuable example for other convenience stores. The upgrade focuses on leveraging data-driven insights to improve efficiency and customer satisfaction, ultimately streamlining operations and boosting profitability.

11/03/2025 Logistics
Read More
Geopolitical Shifts Drive Air Cargo Market Growth Amid Capacity Strains

Geopolitical Shifts Drive Air Cargo Market Growth Amid Capacity Strains

Kuehne+Nagel forecasts a 3% growth in the international air freight market over the next three years, driven primarily by sectors like aerospace, perishables, and pharmaceuticals. Shifting geopolitical and trade landscapes will also present opportunities. However, capacity constraints and aging fleets pose challenges. K+N plans to maintain its leading position through targeted investments in specific industries, expanding its charter network, and strategic acquisitions. Increased industry competition requires companies to seize opportunities and address the challenges effectively.

11/03/2025 Logistics
Read More
Transpacific Shipping Rates Jump As Demand Outstrips Supply

Transpacific Shipping Rates Jump As Demand Outstrips Supply

Transpacific shipping rates have recently surged, driven by a confluence of factors including trade relations, port congestion, and capacity constraints. The future trend hinges on the interplay of supply and demand, tariff policies, and port efficiency. Stakeholders need to closely monitor market dynamics. The rapid increase presents challenges and opportunities for businesses involved in international trade. Understanding the underlying causes and potential future scenarios is crucial for effective planning and decision-making in the global supply chain.

11/03/2025 Logistics Industry Insights
Read More
Datadriven Logistics Boost Crossborder Ecommerce Efficiency

Datadriven Logistics Boost Crossborder Ecommerce Efficiency

Cross-border e-commerce sellers should leverage data analysis to comprehensively evaluate logistics models and service provider capabilities. By establishing a cost-efficiency model, they can select cost-effective cross-border logistics solutions. This enhances supply chain resilience and compliance, ultimately providing a competitive edge in the market. Optimizing logistics through data-driven decisions allows sellers to reduce costs, improve delivery times, and navigate the complexities of international shipping, leading to increased profitability and customer satisfaction.

11/03/2025 Logistics Encyclopedia
Read More
Freight Forwarders Leverage Digital Platforms for Global Growth

Freight Forwarders Leverage Digital Platforms for Global Growth

Freight forwarding companies need to shift from traditional customer acquisition methods to embrace digital transformation. Utilizing diverse channels such as B2B platforms, social media, industry exhibitions, and specialized freight forwarding platforms, they can precisely target potential customers. Providing high-quality services and leveraging word-of-mouth marketing are crucial for attracting more leads and achieving efficient customer acquisition. This shift enables freight forwarders to effectively compete in the modern, digitally-driven logistics landscape and expand their customer base.

11/03/2025 Logistics Industry Insights
Read More
Asturias Airport Codes OVD and LEAS Explained

Asturias Airport Codes OVD and LEAS Explained

This article, from a data analyst's perspective, delves into the IATA code OVD and ICAO code LEAS of Asturias Airport (Oviedo Airport), explaining the differences and application scenarios of the two codes. It also explores the value of airport codes in aviation data analysis, helping readers better understand aviation data and optimize travel decisions. The analysis highlights how understanding these codes can improve data-driven insights for both professionals and travelers interested in Asturias and its air travel infrastructure.

11/03/2025 Airport Codes
Read More
Integrated Logistics Key to Resilient Tech Supply Chains

Integrated Logistics Key to Resilient Tech Supply Chains

The information technology supply chain faces global challenges, and integrated logistics offers a new era solution. By integrating transportation, warehousing, and other processes, it achieves information sharing and collaborative operations, improving supply chain visibility, optimizing transportation routes, establishing diversified supplier systems, and strengthening risk management capabilities. Maersk is committed to transforming its experience into practical solutions, helping information technology companies unlock supply chain potential, achieve business transformation, and sustainable growth.

09/26/2025 Logistics Industry Insights
Read More
Freight Forwarding Faces Rising Challenges Seeks Solutions

Freight Forwarding Faces Rising Challenges Seeks Solutions

This paper delves into common and challenging issues in consolidation practices, using a question from freight forwarding forum user bz7758258 as a starting point. It analyzes problems such as Yangshan Phase IV container re-matching, double-door container port entry guarantees, special container port entry, manifest information errors, Hapag-Lloyd seal number digits, and equipment lists after re-matching. By employing a data-driven approach, the paper proposes corresponding solutions and suggestions, aiming to provide valuable insights for freight forwarding professionals.

08/22/2025 Logistics Encyclopedia
Read More