Temu Adjusts Ad Strategy As Ecommerce Sellers Adapt

Temu Adjusts Ad Strategy As Ecommerce Sellers Adapt

Temu is adjusting its global strategic layout, shifting its traffic investment budget towards emerging markets like Europe, Asia, and the Middle East. Sellers should avoid direct competition in the US and European markets and instead focus on these new opportunities. Strategies include using the fully managed model for product testing and the semi-managed model for profit generation. Data-driven, refined operations are crucial. Sellers should also closely monitor platform policy changes and market trends to adapt their business strategies accordingly and achieve business growth in the new market environment.

01/05/2026 Logistics Industry Insights
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Temu Sellers Adapt to Frances Triman Label Rules

Temu Sellers Adapt to Frances Triman Label Rules

Temu has announced new eco-label regulations for the French market, requiring sellers to affix the Triman label to product packaging. This article provides an in-depth interpretation of the Triman label, including its meaning, types, and labeling requirements. It also offers strategies for sellers to comply, such as understanding the regulations, accurately classifying products, and obtaining compliant labels. The aim is to help sellers successfully expand into the French market by adhering to these new environmental standards.

01/06/2026 Logistics
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Amazon Dominates As Walmart Temu Compete in Ecommerce

Amazon Dominates As Walmart Temu Compete in Ecommerce

The cross-border e-commerce landscape is evolving. Amazon's tightened storage policies pose challenges for sellers. While Walmart actively recruits merchants, its platform still needs improvement. Temu's low-price strategy has led to rapid growth, but its model puts pressure on seller profits. Multi-platform deployment is becoming a trend. Sellers need to comprehensively evaluate the advantages and disadvantages of each platform to diversify risks and seek new growth opportunities. Strategic platform selection and risk mitigation are crucial for success in this dynamic market.

01/06/2026 Logistics Industry Insights
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Temu Sellers Face Listing Rejections Strategies to Adapt

Temu Sellers Face Listing Rejections Strategies to Adapt

This article delves into the common reasons why Temu product listings are rejected by buyers, focusing on optimizing listing images and titles. Through data analysis and case studies, it provides practical suggestions to help sellers improve their product selection approval rate and tap into Temu's blue ocean market. The article emphasizes the importance of refined operations and encourages sellers to enhance their competitiveness from multiple perspectives. It offers actionable insights for improving product visibility and appeal on the Temu platform, ultimately driving sales and success.

01/06/2026 Logistics Encyclopedia
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Reselling Temu Goods on Amazon Poses Growing Risks

Reselling Temu Goods on Amazon Poses Growing Risks

This paper analyzes the strategy of Amazon sellers reselling Temu products on Amazon, highlighting the multiple risks involved, including sourcing, logistics, quality control, and compliance. It quantifies potential return rates, negative review rates, and account suspension rates through data analysis. The paper advises sellers to carefully evaluate these risks and operate in compliance to avoid significant losses. It suggests a cautious approach rather than pursuing short-term gains that could jeopardize their Amazon business.

01/06/2026 Logistics Industry Insights
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Amazon Halts Brand Approvals Sellers Turn to Temu

Amazon Halts Brand Approvals Sellers Turn to Temu

Amazon's sudden termination of its third-party brand licensing program has left many sellers in a difficult situation, with some preparing to defend their rights. Simultaneously, Shenzhen-based major seller Huakai Yibai has joined the Temu platform, seeking new growth opportunities. Facing Amazon's policy adjustments and the rise of emerging platforms, cross-border e-commerce sellers need to actively respond, diversify their strategies, and improve their operational capabilities to survive and thrive in the fierce competition. Diversification and operational excellence are key to navigating the evolving landscape.

01/05/2026 Logistics Industry Insights
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Tiktok Shop Sellers Key Tips to Avoid Pitfalls Boost Sales

Tiktok Shop Sellers Key Tips to Avoid Pitfalls Boost Sales

This article details essential settings to complete after opening a TikTok Shop, including enabling the Affiliate Program, linking the official account, configuring shipping templates, activating shipping insurance, setting up store decoration, and completing beginner tasks. These settings directly impact the shop's normal operation. Completing this foundational work can effectively avoid operational pitfalls, improve store operational efficiency, and help merchants succeed on the TikTok platform. Prioritizing these steps is crucial for a smooth start and long-term growth.

01/05/2026 Logistics Encyclopedia
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Pinduoduo Founder Tops Chinas Wealth Ranking Amid Temus Growth

Pinduoduo Founder Tops Chinas Wealth Ranking Amid Temus Growth

Temu's rise has propelled Huang Zheng to become China's richest person, with its low-price strategy reshaping the e-commerce landscape. Temu has rapidly expanded to over 70 countries and regions globally, thanks to its accurate grasp of global consumer trends and strong marketing promotions. However, Temu also faces challenges such as merchant dissatisfaction and trade policy issues. Whether Temu can continue to lead cross-border e-commerce in the future remains to be seen.

01/06/2026 Logistics Industry Insights
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Green YTO Opening A New Era Of Low-carbon Express Delivery

Green YTO Opening A New Era Of Low-carbon Express Delivery

YTO Express is committed to building a green express service by actively promoting packaging recycling, electric transportation, and automated transfer processes to significantly reduce carbon emissions. Additionally, the company optimizes its carbon footprint monitoring through a digital management system, continuously practicing low-carbon development and contributing to environmental exploration in the express delivery industry.

06/14/2024 Logistics Industry Insights
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