Amazon Sellers Boost Sales with Datadriven Ad Strategies

Amazon Sellers Boost Sales with Datadriven Ad Strategies

This article delves into the importance of Amazon advertising data analysis. It emphasizes the need to connect and interpret different reports to pinpoint advertising problem areas and offers specific strategies for optimizing keywords and search terms. Sellers can leverage tools like the 'Purchases Attributed to Advertising Report' and the 'Total Traffic and Invalid Traffic Report' to enhance advertising performance and drive sales growth. By understanding and acting on these data insights, sellers can significantly improve their ROI and achieve sustainable sales increases within the Amazon marketplace.

01/06/2026 Logistics Industry Insights
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Ebay Business Accounts Boost Ecommerce Growth

Ebay Business Accounts Boost Ecommerce Growth

eBay business accounts offer significant advantages over personal accounts in terms of taxes, branding, legal aspects, sales limits, and tool usage. These advantages can better help sellers succeed in cross-border e-commerce. Sellers should choose the appropriate account type based on their specific circumstances. Business accounts allow for more scalability and professional presentation, crucial for building trust with international customers. They also often provide access to advanced features and dedicated support, leading to improved efficiency and growth potential in the competitive global marketplace.

01/06/2026 Customs Knowledge
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Ecommerce 3PL Drive US Industrial Real Estate Shift CBRE

Ecommerce 3PL Drive US Industrial Real Estate Shift CBRE

A CBRE report reveals that e-commerce and 3PL are reshaping the U.S. industrial real estate leasing market. Strong e-commerce demand, coupled with brick-and-mortar retailers' active transformation, and the flexibility and efficiency offered by 3PL providers are driving these changes. Leasing activity is concentrated in consumer-centric regions and expanding into secondary and tertiary markets. These trends present new opportunities for both investors and businesses. The growth of e-commerce continues to fuel demand for warehouse space, impacting location strategies and lease terms.

01/28/2026 Logistics
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Amazon Sellers Adapt Strategies to Counter Negative Reviews

Amazon Sellers Adapt Strategies to Counter Negative Reviews

This paper proposes two main solutions for Amazon products with low ratings and numerous negative reviews: operational optimization and product improvement. In terms of operations, it emphasizes safe review acquisition and precise advertising. Regarding product, it advocates facing problems head-on and addressing quality issues at their root. Furthermore, it encourages sellers to maintain an optimistic attitude, continue learning and improving, and ultimately revitalize their products. This combined approach aims to transform poorly rated products into successful listings by tackling both perception and fundamental quality concerns.

02/12/2026 Logistics Industry Insights
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Madagascars Mampikony Airport A Pilots Unique Challenge

Madagascars Mampikony Airport A Pilots Unique Challenge

This article provides an in-depth analysis of Mananara Nord Airport (FMNP) in Madagascar, covering its geographical location, airport codes (IATA: WMP, ICAO: FMNP), coordinate information, and related GIS map data sources and usage terms. It also includes a frequently asked questions section and useful flight tips. The aim is to offer pilots, aviation enthusiasts, and travelers a comprehensive flight guide to Mananara Nord Airport and the surrounding region in Madagascar. This guide serves as a valuable resource for planning flights and understanding the airport's specific characteristics.

01/20/2026 Airport Codes
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UPS Wins USPS Air Cargo Contract Altering Delivery Competition

UPS Wins USPS Air Cargo Contract Altering Delivery Competition

UPS has won an air cargo contract with the United States Postal Service (USPS), potentially reshaping the express delivery landscape. Experts suggest that USPS's strategic shift and intensified market competition were key factors driving this collaboration. UPS is expected to expand its market share as a result, while FedEx faces challenges in terms of both revenue and market share. This deal highlights the evolving dynamics within the express delivery sector and the increasing pressure on companies to adapt to changing market demands and customer needs.

01/20/2026 Logistics Industry Insights
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Digital Skills Shortage Slows Global Brand Growth 2025 Plan Released

Digital Skills Shortage Slows Global Brand Growth 2025 Plan Released

This article analyzes the challenges faced by companies expanding their brands globally in terms of marketing talent development. It introduces a free "Brand Globalization Marketing Learning Map" designed to help companies efficiently cultivate teams with an international perspective and digital marketing skills. This map addresses issues such as varying skill levels, complex marketing scenarios, the urgent need for full-stack capabilities, and globally distributed teams. Ultimately, it aims to empower brands to achieve success in overseas markets by providing a structured and effective training resource.

02/03/2026 Logistics Industry Insights
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Rotterdam Rules Pose Risks for Shipping Insurance Experts Warn

Rotterdam Rules Pose Risks for Shipping Insurance Experts Warn

The Rotterdam Rules aim to unify liability for multimodal transport of goods, but its application in the United States faces challenges. Supreme Court rulings on the Carmack Amendment will impact liability allocation. The insurance industry needs to thoroughly study the Rules, adjust pricing, revise policy terms, and enhance collaboration. Shippers should review contracts, purchase adequate insurance, retain documentation, and file claims promptly to mitigate potential risks. Understanding the interplay between the Rotterdam Rules and existing US regulations is crucial for all stakeholders in the shipping industry.

02/04/2026 Logistics Industry Insights
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Datadriven Strategies Optimize Global Ocean Freight Risk Management

Datadriven Strategies Optimize Global Ocean Freight Risk Management

International shipping booking requires attention to key aspects like market supply and demand, cargo information, carrier selection, cost confirmation, contract terms, and loading preparation. Utilizing digital tools and data analysis can improve booking efficiency and risk management, ensuring the safe and timely delivery of goods while reducing costs. Strategic booking considers factors such as vessel schedules, port congestion, and potential delays to optimize the supply chain and maintain competitive advantage. Effective communication and collaboration with carriers are also vital for a smooth booking process.

01/16/2026 Logistics Encyclopedia
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MBL Delay Highlights Risks in DAP Trade Liability

MBL Delay Highlights Risks in DAP Trade Liability

A freight forwarding dispute arose from delays in MBL telex release, highlighting the risks in cross-border logistics under DAP terms. Analyzing liability and cost composition, the case emphasizes the importance of clearly defining timelines, establishing communication channels, and retaining written records for risk control. The aim is to provide cross-border logistics companies with a reference for risk prevention. Specifically, it underscores the need for proactive communication between parties and thorough documentation to mitigate potential disputes and ensure smooth delivery under DAP Incoterms.

01/15/2026 Logistics Industry Insights
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