Amazon Adjusts Return Policy Stirring Trust Issues

Amazon Adjusts Return Policy Stirring Trust Issues

Amazon's return policy adjustments have sparked consumer dissatisfaction and a crisis of trust. Sellers need to diversify supply chains, iterate products, optimize cost management, adopt multi-platform operations, and improve after-sales service. Data-driven marketing and brand building are also crucial for enhancing competitiveness. Amazon must balance efficiency with user experience to rebuild consumer trust. This includes addressing concerns about return processes and ensuring fair treatment for both buyers and sellers within the marketplace.

01/06/2026 Logistics Industry Insights
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Amazon Brand Registry Key Steps to Protect Your Brand

Amazon Brand Registry Key Steps to Protect Your Brand

This article details the process, prerequisites, and practical tips for Amazon Brand Registry, aiming to help sellers better protect their brand assets and enhance brand value. It covers registration steps, key points for filling out information, trademark validity verification, utilization of brand protection policies, and post-registration considerations. This provides sellers with comprehensive guidance on brand registration on Amazon, allowing them to leverage the program to combat counterfeiting and build a stronger brand presence.

01/05/2026 Logistics Encyclopedia
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Ebay Updates Seller Performance Standards Key Changes Explained

Ebay Updates Seller Performance Standards Key Changes Explained

This article provides an in-depth analysis of eBay's latest seller performance evaluation policies. It examines key metrics such as Defect Rate, Unresolved Disputes, Late Shipment Rate, and tracking information upload. Furthermore, it offers practical strategies for sellers to address these metrics and improve their performance. The aim is to help sellers achieve sustainable growth on the eBay platform by understanding and effectively managing their performance metrics and adhering to eBay's policies.

01/05/2026 Logistics Encyclopedia
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Amazon Advertising Performance Reports Key Insights for Success

Amazon Advertising Performance Reports Key Insights for Success

This article provides an in-depth analysis of Amazon advertising reports, focusing on four key areas: product selection, keywords, advertising campaigns, and overall account performance. It offers detailed analytical methods and optimization strategies to help sellers pinpoint problems, effectively improve ad conversion rates, and maximize return on investment. By understanding and leveraging the data within these reports, sellers can refine their advertising strategies and ultimately drive increased sales and profitability on the Amazon platform.

01/05/2026 Customs Knowledge
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Russias Ozon Tightens Rules Shifts to Refined Product Listings

Russias Ozon Tightens Rules Shifts to Refined Product Listings

OZON's new regulations limit product listings, signaling the end of the mass product listing era. Precise operation becomes crucial for succeeding in the Russian market. High-quality sellers will gain more exposure, while new sellers face challenges in product selection and operation. Only by deeply understanding the platform's rules and adapting flexibly can businesses stand out in the competition. This shift emphasizes quality over quantity and requires a more strategic approach to selling on OZON.

01/05/2026 Logistics Industry Insights
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Amazon Brand Store 2024 Strategies to Increase Traffic Sales

Amazon Brand Store 2024 Strategies to Increase Traffic Sales

Amazon Store is a powerful marketing tool exclusive to Brand Registered sellers. It allows you to create a dedicated brand page, showcasing your products and providing an immersive shopping experience. This article details the store setup process, its value, and data analytics, helping you build a dedicated traffic entry point and drive sales growth. By creating a branded storefront, sellers can enhance brand awareness, improve product discoverability, and ultimately boost their sales performance on Amazon.

01/05/2026 Logistics Encyclopedia
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Ecommerce Brands Boost Sales With Targeted Facebook Ad Strategies

Ecommerce Brands Boost Sales With Targeted Facebook Ad Strategies

This article delves into the underlying logic of Facebook promotion, analyzing its advantages from multiple perspectives such as user base, audience profiling, familiar social networking, and the power of female users. It also points out common promotion pitfalls. Furthermore, the article suggests that sellers expand to more overseas social marketing platforms to build brand awareness. By reading this, sellers can move away from 'hit-or-miss' promotions and master the true secrets to boosting sales.

01/05/2026 Logistics Industry Insights
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Ebay Expands Crossborder Ecommerce Amid Billiondollar Growth

Ebay Expands Crossborder Ecommerce Amid Billiondollar Growth

eBay, one of the world's largest online marketplaces, offers significant market opportunities for cross-border e-commerce sellers due to its vast user base and broad geographical reach. By continuously optimizing user experience and adjusting operational strategies, eBay continues to attract global users and remains an ideal choice for sellers looking to expand into overseas markets. Its established infrastructure and global presence make it a powerful platform for reaching international customers and driving sales growth.

01/26/2026 Logistics Encyclopedia
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Ecommerce Success Requires Time Debunking overnight Myths

Ecommerce Success Requires Time Debunking overnight Myths

This article reveals the reality of e-commerce entrepreneurship, debunking the myth of overnight riches. By analyzing the operational challenges faced by both large-scale sellers and small-to-medium-sized sellers, it highlights the importance of profit calculation, cost control, and refined operational strategies. The article emphasizes that e-commerce entrepreneurship requires a grounded approach, choosing a suitable 'small but beautiful' model, and adhering to principles of diligence, patience, hard work, and integrity.

02/12/2026 Logistics Industry Insights
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Ebay France Expands Seller Opportunities Amid Growth

Ebay France Expands Seller Opportunities Amid Growth

This article provides Chinese sellers with an in-depth analysis of eBay France's operational strategies. It covers market data, language localization, account setup, compliant operations, and frequently asked questions. The aim is to help sellers successfully onboard and expand into the French market, tapping into the potential of France. It offers practical guidance for navigating the specifics of selling on eBay France and maximizing opportunities for growth and profitability in the French e-commerce landscape.

02/11/2026 Logistics Industry Insights
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