Crossborder Ecommerce Adopts Semimanaged Models

Crossborder Ecommerce Adopts Semimanaged Models

This paper delves into the evolution of cross-border e-commerce managed models, focusing on the core value and challenges of the semi-managed mode. By comparing the strategic layouts of SHEIN, Temu, and TikTok Shop, it provides operational strategy references for cross-border e-commerce sellers, helping them accurately position themselves in the fierce market competition and achieve breakthroughs. The analysis aims to equip sellers with insights to navigate the complexities of the semi-managed approach and optimize their performance within this evolving landscape.

Tiktoks Managed Model Boosts Crossborder Ecommerce Sellers

Tiktoks Managed Model Boosts Crossborder Ecommerce Sellers

TikTok's launch of the fully managed model presents new opportunities for cross-border e-commerce sellers. Merchants only need to focus on product development and supply, while the platform handles sales, operations, logistics, and after-sales service. This model reduces operational costs, improves efficiency, and expands sales channels, helping sellers easily enter the global market. However, success still depends on sellers having high-quality products and a robust supply chain. This streamlined approach aims to simplify the process of selling on TikTok Shop for international businesses.

Douyin Shop Launches Exam System to Reinstate Listings

Douyin Shop Launches Exam System to Reinstate Listings

Douyin Shop (TikTok Shop) introduces a new rule called "Restricted Product Posting Exam," designed to help merchants whose product posting is restricted due to violations. By studying platform rules, they can regain product posting privileges. The exam has unlimited attempts, and successful appeals can exempt merchants from taking it. Merchants should prioritize learning the rules to avoid violations from the outset and ensure healthy shop operations. This new rule emphasizes proactive learning to mitigate potential penalties and maintain compliance within the Douyin Shop ecosystem.

Tiktoks Live Shopping Algorithm Drives Sales Growth

Tiktoks Live Shopping Algorithm Drives Sales Growth

This paper delves into the underlying logic of TikTok's live streaming e-commerce, focusing on the platform's horse racing mechanism. It analyzes its operational principles from both horizontal and vertical perspectives. The paper provides actionable strategies for building successful live streaming studios, including horizontal optimization of people, products, and scenes, as well as vertical spiral growth strategies for account bootstrapping. These practical techniques aim to help streamers leverage traffic and improve performance. It also addresses the question of choosing between semi-closed-loop small shops and central shops in the US market.

Douyins Reputation Score System Aims to Drive Merchant Sales

Douyins Reputation Score System Aims to Drive Merchant Sales

This article provides an in-depth analysis of TikTok's new Reputation Score rules for e-commerce, launched in November. It breaks down the three key dimensions: content reputation, product reputation, and service reputation. It also explores how the Reputation Score impacts traffic, conversion rates, and promotional activities. Furthermore, the article addresses frequently asked questions and offers practical methods to quickly improve the Reputation Score, helping e-commerce influencers navigate the new regulations and achieve business growth.