WCO Enhances Customs Capacity in West and Central Africa

WCO Enhances Customs Capacity in West and Central Africa

The World Customs Organization (WCO) is assisting Côte d'Ivoire Customs in upgrading its human resources management system by introducing competency-based management and project cycle management methodologies. Through expert training, tool development, and action plan formulation, the initiative aims to enhance the capabilities of customs officials. This capacity building effort lays the foundation for customs modernization and serves as a valuable reference for other customs administrations. The project focuses on improving efficiency and effectiveness within the Ivorian customs service by equipping personnel with the necessary skills and knowledge.

01/26/2026 Customs Knowledge
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Amazon Launches Product Opportunity Explorer for Sellers

Amazon Launches Product Opportunity Explorer for Sellers

This article introduces the hidden "Opportunity Explorer" feature within Amazon Seller Central, which helps sellers discover high-potential product opportunities and address unmet customer needs. It provides a detailed explanation of the tool's usage, application process, and emphasizes the importance of data-driven product selection. By leveraging this tool, sellers can gain a competitive edge in the crowded Amazon marketplace and identify profitable niches, ultimately leading to increased sales and business growth. The article aims to empower sellers with the knowledge to make informed decisions and succeed on Amazon.

02/12/2026 Logistics Industry Insights
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Customs Americas Caribbean Push Gender Equality Diversity

Customs Americas Caribbean Push Gender Equality Diversity

In September 2021, SECO and WCO jointly organized a virtual forum on Gender Equality and Diversity for the Americas and the Caribbean, bringing together over 80 representatives from 24 countries. The forum aimed to promote gender equality and inclusion in customs administration. Discussions focused on work-life balance and the prevention of gender-based violence. The Spanish version of the WCO Gender Equality Organizational Assessment Tool (GEOAT) was launched. Participants agreed to integrate gender equality and diversity into the customs agenda and continue their efforts in this area.

01/20/2026 Customs Knowledge
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Facebook Ads Boost ROI with AB Testing for Targeted Campaigns

Facebook Ads Boost ROI with AB Testing for Targeted Campaigns

This article provides an in-depth analysis of Facebook's A/B testing tool, emphasizing its importance in optimizing ad creatives, audience targeting, and bidding strategies. It offers step-by-step guidance and best practices to help advertisers leverage data-driven decision-making, improve ad performance, and maximize return on investment. The goal is to move away from blind ad spending by utilizing A/B testing to identify the most effective approaches for reaching target audiences and achieving campaign objectives. Learn how to use data to optimize your Facebook ad campaigns.

02/03/2026 Customs Knowledge
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Amazon DSP Boosts Programmatic Advertising Growth

Amazon DSP Boosts Programmatic Advertising Growth

This article provides an in-depth analysis of Amazon DSP's operational mechanisms, advantages, applicable scenarios, and its differences from Sponsored Display. It aims to help sellers understand and effectively utilize this programmatic advertising tool to achieve business growth. The article highlights the DSP's advantages, including precise targeting, programmatic buying, and omnichannel reach. It also reminds sellers to consider its suitability and long-term value. By leveraging Amazon DSP, sellers can optimize their advertising spend and reach a wider audience, ultimately driving sales and increasing brand visibility within the competitive e-commerce landscape.

12/31/2025 Logistics Encyclopedia
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AI Cuts Costs for Amazon Sellers Jihong Case Study

AI Cuts Costs for Amazon Sellers Jihong Case Study

This article analyzes the application of ChatGPT in Amazon product selection and advertising, using Jihong Co., Ltd. as an example. From the perspective of a data analyst, it assesses the potential impact of AI on operational roles. The conclusion is that ChatGPT is more suitable as an auxiliary tool, and human-machine collaboration will be the mainstream model for future Amazon operations. It highlights the importance of leveraging AI to enhance, not replace, human expertise in navigating the complexities of Amazon's marketplace and optimizing cross-border e-commerce strategies.

12/31/2025 Logistics Industry Insights
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Amazon Streamlines Seller Tools in Japan Europe and US

Amazon Streamlines Seller Tools in Japan Europe and US

This article provides an in-depth analysis of recent Amazon announcements, covering updates like the Japan store points tool upgrade, the European store unbranded packaging program, the US store invoicing service and FBA warehouse address updates, the Belgian store partnered carrier program, and TikTok Shop's market expansion in Spain. It aims to offer cross-border sellers forward-looking operational guidance, helping them maintain a competitive edge in a rapidly changing market environment. The analysis focuses on practical implications and actionable strategies for sellers to adapt to these changes effectively.

12/30/2025 Logistics
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Tech Investments Boost Supply Chains Amid Global Trade Strains

Tech Investments Boost Supply Chains Amid Global Trade Strains

Descartes Systems Group research reveals that 74% of supply chain leaders see technology as crucial for growth amidst global trade challenges, with a higher percentage (88%) among high-growth companies. Global trade intelligence technology is considered the most valuable tool for the next two years, followed by global trade analytics and supply chain mapping. Businesses need to embrace technology, strengthen data analysis, and enhance collaboration to address challenges and achieve sustainable growth. This highlights the increasing importance of technology in navigating the complexities of modern global supply chains.

02/04/2026 Logistics Industry Insights
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WCO Study Shows Faster Customs Clearance Boosts Global Trade

WCO Study Shows Faster Customs Clearance Boosts Global Trade

The World Customs Organization's (WCO) Time Release Study (TRS) aims to help customs administrations identify bottlenecks, optimize processes, and improve trade facilitation by quantifying the time taken for goods to clear customs. This article uses the TRS workshop in Kyrgyzstan as an example to detail the implementation steps, benefits, and challenges of TRS. It also looks at future developments, emphasizing that TRS is a key tool for improving customs efficiency and promoting global trade. The study provides valuable insights for countries seeking to enhance their customs procedures and facilitate international commerce.

02/05/2026 Customs Knowledge
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Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard features Search Catalog Performance and Search Query Performance, empowering sellers to analyze buyer search and purchasing trends. This allows them to optimize product listings and advertising strategies, ultimately driving sales growth. The new tool provides valuable insights into customer behavior, enabling data-driven decisions to improve product visibility and conversion rates within these key international markets. By understanding what customers are searching for and how products are performing, sellers can refine their approach and maximize their potential on Amazon.

01/16/2026 Logistics Industry Insights
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