Ozon Unveils Black Friday Strategy to Boost Russian Ecommerce Sales

Ozon Unveils Black Friday Strategy to Boost Russian Ecommerce Sales

This article provides a comprehensive guide for OZON sellers preparing for the Black Friday mega-sale. It offers in-depth analysis of top-selling product categories and details key strategies for inventory preparation, data analysis, listing optimization, and promotional participation. It also highlights common marketing pitfalls to avoid. This guide aims to help sellers focus their efforts during the peak season and achieve significant sales increases. It provides practical tips and actionable advice for maximizing visibility and driving conversions during the Black Friday event.

01/16/2026 Logistics Industry Insights
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Aidriven Marketing Contest Sparks Industry Innovation

Aidriven Marketing Contest Sparks Industry Innovation

Juliang Engine partnered with the Instant Creation Platform to host an AIGC case competition, exploring AI's innovative applications in marketing. Winning cases demonstrate AIGC's deep integration into content production workflows, enabling low-cost creative validation, scaled asset production, and asset management, significantly improving marketing efficiency and effectiveness. The top ten cases cover various industries, showcasing diverse pathways for AIGC-driven growth and offering new growth paradigms for brand marketing. This competition highlights the potential of AI to revolutionize marketing strategies and drive tangible results for businesses.

01/15/2026 Logistics Industry Insights
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Quest for Quality Awards Honor Logistics Excellence

Quest for Quality Awards Honor Logistics Excellence

The 42nd Quest for Quality Awards, hailed as the 'Oscars' of the logistics industry, have been announced. These awards, based on real-world evaluations from Logistics Management readers, recognize logistics service providers demonstrating excellence in on-time performance, value, information technology, customer service, and equipment/operations. The awards aim to assist companies in identifying outstanding logistics partners, optimizing their supply chains, and enhancing overall competitiveness. By highlighting top performers, the Quest for Quality Awards contribute to improved logistics practices and stronger supply chain relationships.

01/17/2026 Logistics Industry Insights
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Logistics Industry Struggles with Workforce Shortage Seeks Solutions

Logistics Industry Struggles with Workforce Shortage Seeks Solutions

The logistics industry faces a severe talent shortage crisis. Despite revenue and profit growth, customer satisfaction is declining. This shortage stems from rapidly evolving skill requirements and negative perceptions of the industry. To overcome this, a revamped talent strategy is crucial. This includes improving the industry's image, optimizing the work environment, providing development opportunities, increasing compensation, embracing technological advancements, and strengthening collaboration between universities and enterprises. These efforts are essential to attract and retain top talent and ensure the continued success and competitiveness of the logistics sector.

01/18/2026 Logistics Industry Insights
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Forward Air CEO Steps Down During Omni Logistics Merger

Forward Air CEO Steps Down During Omni Logistics Merger

Forward Air CEO Tom Schmitt has abruptly resigned, with Michael Hance taking over as interim CEO. This leadership change occurs during a critical period following the acquisition of Omni Logistics, presenting significant integration challenges. The company faces the task of seamlessly merging operations and cultures while navigating the uncertainty brought about by the sudden departure of its top executive. The market will be watching closely to see how Forward Air manages this transition and whether it can successfully realize the anticipated synergies from the Omni Logistics acquisition.

01/20/2026 Logistics
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Logistics Industry Honors Excellence with Quest for Quality Awards

Logistics Industry Honors Excellence with Quest for Quality Awards

The Quest for Quality Awards serve as a benchmark in the logistics industry for measuring customer satisfaction and outstanding service performance. Through a rigorous selection process and comprehensive evaluation criteria, it provides reliable guidance for shippers in choosing high-quality logistics partners and motivates logistics providers to continuously improve service quality. In the future, the awards will focus more on digital transformation and customer experience, leading the development of the logistics industry. The award helps shippers identify top performers and encourages continuous improvement within the logistics sector.

01/26/2026 Logistics Industry Insights
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Ribbed Down Jackets Drive Shenzhen Couples Ecommerce Boom

Ribbed Down Jackets Drive Shenzhen Couples Ecommerce Boom

Shenzhen-based couple behind "alright then" capitalized on the niche trend of "ribbed down jackets," growing their Taobao store to over 100 million RMB in annual sales and reaching the top spot within four years. Their success stems from a keen insight into fashion trends, rapid supply chain response, and the support of e-commerce platforms. This case reveals the synergy between design thinking, platform prediction, and merchant iteration behind niche trends, highlighting how these elements work together to drive success in the online retail market.

01/27/2026 Logistics Industry Insights
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Chinese Brand COROS Gains US Market Share with Datadriven Approach

Chinese Brand COROS Gains US Market Share with Datadriven Approach

COROS, with its focus and professionalism, creates products that meet the core needs of outdoor enthusiasts. Through strategies like signing top athletes as ambassadors, community marketing, and private domain operation, they successfully built a professional outdoor image. This allowed them to stand out in the highly competitive North American market and become a leader in the outdoor sports watch sector. Their success provides valuable lessons for Chinese brands seeking to expand globally, demonstrating the power of targeted product development and strategic marketing in a niche market.

01/27/2026 Logistics Industry Insights
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Wantdo Dominates Amazon with Commuting and Outdoor Apparel

Wantdo Dominates Amazon with Commuting and Outdoor Apparel

Wantdo, leveraging its 20 years of OEM experience, successfully transitioned and emerged as a top-selling brand on Amazon. This was achieved by precisely targeting the 'commute-to-outdoor' market, implementing differentiated product design, and utilizing data-driven marketing strategies. Wantdo's success lies in identifying niche markets and tapping into needs often overlooked by larger companies. Furthermore, establishing a flexible supply chain contributed significantly to their growth. Their approach provides valuable lessons for brands looking to expand internationally, emphasizing the importance of market segmentation and agile operations.

01/30/2026 Logistics Industry Insights
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Jamaica Customs Adopts Digital Tools for Crossborder Efficiency

Jamaica Customs Adopts Digital Tools for Crossborder Efficiency

The World Customs Organization (WCO) is assisting Jamaica Customs in enhancing its cross-border collaboration environment. Through workshops, the WCO shared best practices for Single Window (SW) implementation, emphasizing the importance of regulatory coordination, data standardization, and process re-engineering. Jamaica has made progress in project implementation but still faces challenges. Recommendations include strengthening top-level design, establishing coordination mechanisms, and promoting data standardization to achieve trade facilitation and economic development. These efforts are crucial for streamlining customs procedures and boosting Jamaica's economic competitiveness.

01/30/2026 Customs Knowledge
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