Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
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Temu Gains Ground Against Ecommerce Giants in US Africa

Temu Gains Ground Against Ecommerce Giants in US Africa

Pinduoduo's cross-border e-commerce platform, Temu, has rapidly risen to prominence with its low-price strategy, surpassing Amazon and SHEIN to top the US App Store shopping charts and actively expanding into the African market. This article delves into the factors behind Temu's success, Z generation consumer preferences, the potential of the African e-commerce market, and how sellers can capitalize on the new opportunities presented by Temu. It also looks ahead to Temu's future development prospects, highlighting the platform's disruptive approach to the global e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Fedex Pilots Resist Pension Cuts Threatening Strike

Fedex Pilots Resist Pension Cuts Threatening Strike

The FedEx Express pilots' union is negotiating with the company over pension issues, seeking an agreement through expedited mediation. The union emphasizes that improving the pension plan is a top priority and a non-negotiable goal. Despite the company's financial pressures, the pilots expect pension security commensurate with their contributions. The outcome of these negotiations will impact FedEx operations and industry compensation standards. The pilots are determined to secure a financially sound retirement for themselves and their families, viewing it as a critical component of their overall compensation package.

01/16/2026 Logistics
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Experts Highlight Sales and Operations Planning for Business Growth

Experts Highlight Sales and Operations Planning for Business Growth

This article delves into the critical role of Sales and Operations Planning (S&OP) in driving business performance growth. It analyzes common challenges encountered during S&OP implementation and offers practical solutions. The importance of top management support, data quality, scientific forecasting, cross-functional collaboration, process standardization, technology tools, and skilled personnel are emphasized. The aim is to assist companies in building an excellent S&OP system that can propel performance to new heights. By addressing these key areas, businesses can optimize their S&OP processes for sustainable and impactful results.

01/29/2026 Logistics Industry Insights
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DHL Addresses Logistics Talent Shortage with Strategic Hiring

DHL Addresses Logistics Talent Shortage with Strategic Hiring

Addressing the increasingly severe talent shortage in the logistics industry, DHL Supply Chain has implemented a series of long-term strategies to attract, retain, and develop top talent. These strategies include providing career development opportunities, embracing innovative technologies, optimizing job-person fit, and caring for the work-life quality of drivers. Through these initiatives, DHL Supply Chain is committed to building a sustainable talent ecosystem, ensuring the smooth operation of the supply chain. The focus is on creating a supportive and engaging environment for employees at all levels.

02/03/2026 Logistics Industry Insights
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Ecommerce Firms Tackle Talent Shortages Amid Rapid Growth

Ecommerce Firms Tackle Talent Shortages Amid Rapid Growth

Billion-dollar e-commerce companies commonly face a talent shortage, hindering growth due to a lack of core personnel. Owners should step away from daily operations and focus on talent acquisition, growth path exploration, and self-improvement. Economic downturns present prime opportunities to attract top talent. Companies should build core teams, optimize talent mechanisms, and break through growth bottlenecks. Prioritizing talent development and strategic team building is crucial for sustained success and overcoming limitations in the competitive e-commerce landscape. Addressing these issues will pave the way for future expansion and market leadership.

02/02/2026 Logistics Industry Insights
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Baidus ERNIE Bot Hits 200M Users Transforming Chinas AI Market

Baidus ERNIE Bot Hits 200M Users Transforming Chinas AI Market

Baidu's Wenxin Assistant has surpassed 200 million monthly active users, entering the top tier of domestic AI applications, alongside Doubao and Qianwen as three major entry points. Powered by the Wenxin Large Model 5.0, Wenxin Assistant is deeply integrated into Baidu's ecosystem and connected to external services, with over 1.2 billion daily calls. This signifies a shift from AI applications being a novelty to a necessity. Baidu is driving its upgrade from information provision to service delivery and plans to launch a multimodal Spring Festival travel assistant to further expand the boundaries of AI services.

02/03/2026 Logistics Industry Insights
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Can soul Street Revive Chinese Anime Ips in Mobile Gaming

Can soul Street Revive Chinese Anime Ips in Mobile Gaming

"Soul Street: King's Return" is a highly anticipated mobile game adapted from the top-tier Chinese animation IP, "Soul Street." This article analyzes the success of the "Soul Street" IP, explores the opportunities and challenges of IP-adapted mobile games, and provides an in-depth analysis of the debut PV of "Soul Street: King's Return." The article argues that the key to the success of IP-adapted mobile games lies in respecting the original work, innovating gameplay, and ensuring quality. With the rise of Chinese animation, the future of game adaptations based on Chinese animation IPs is promising.

01/15/2026 Logistics Industry Insights
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Beijing Hosts Global Supply Chain Expo to Enhance Trade Links

Beijing Hosts Global Supply Chain Expo to Enhance Trade Links

The 7th International Supply Chain and Logistics Exhibition will grandly open in Beijing, focusing on new opportunities for supply chain and logistics industry development under the "Belt and Road" Initiative. Hosted by authoritative organizations such as China National Convention Center Group, the exhibition aims to create a world-class logistics exhibition platform, promote regional collaboration and international trade facilitation. It gathers top domestic and foreign government and enterprises, covering sea, land, air and rail multimodal transport. A special Central and Eastern European exhibition area will be set up to help companies "go global" and "bring in", jointly building a new pattern of interconnectedness.

01/30/2026 Logistics
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WCO Conference in Shenzhen Advances Secure Inclusive Trade

WCO Conference in Shenzhen Advances Secure Inclusive Trade

The WCO Conference in Shenzhen focused on AEO promoting inclusive and sustainable trade. It emphasized AEO's role in economic security, empowering SMEs, and driving technological advancements. The 'Shenzhen Action Plan' will guide future work, aiming to enhance global trade facilitation and security through AEO programs. The conference highlighted the importance of international cooperation in implementing and expanding AEO initiatives to foster a more resilient and secure global supply chain, ultimately benefiting all stakeholders involved in international trade.

01/05/2026 Customs Knowledge
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