Top 10 Amazon Ad Mistakes Hurting Seller Sales

Top 10 Amazon Ad Mistakes Hurting Seller Sales

This article delves into ten common mistakes that new Amazon sellers make when setting up advertising campaigns. These include focusing solely on bidding, over-relying on automatic campaigns, and using broad keywords with exact match. For each mistake, the article proposes corresponding optimization strategies. The aim is to help sellers avoid advertising pitfalls, improve ad performance, and ultimately achieve sales growth. This guide provides practical advice to navigate the complexities of Amazon advertising and maximize ROI for new sellers.

12/29/2025 Logistics Industry Insights
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Shopifys 2B Deliverr Buy Aims to Rival Amazon Logistics

Shopifys 2B Deliverr Buy Aims to Rival Amazon Logistics

Shopify plans to acquire Deliverr for $2 billion to address its logistics shortcomings and catch up with Amazon's 'two-day delivery' standard. This move may intensify competition in e-commerce logistics and improve overall industry service levels. The acquisition's rationale and risks coexist, and the ultimate outcome will have a profound impact on Shopify and the entire e-commerce ecosystem. It represents a significant investment in fulfillment infrastructure and a direct challenge to Amazon's dominance in fast shipping.

12/30/2025 Logistics Industry Insights
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Guide to Optimizing Bing Shopping Ads for Retailers

Guide to Optimizing Bing Shopping Ads for Retailers

This article provides a detailed guide on setting up a store and configuring Merchant Center within the Bing Ads platform. It covers methods such as store creation, domain verification, Google Merchant Center Feed import, and manual Feed creation. The aim is to help users quickly get started with Bing Shopping Ads and increase product visibility. It walks through the necessary steps to successfully integrate your product listings and leverage Bing's advertising capabilities for improved reach and sales.

12/30/2025 Logistics Encyclopedia
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Ebay Sellers Boost Sales with Promotions and Bundling

Ebay Sellers Boost Sales with Promotions and Bundling

This article delves into the promotional tools offered by eBay, focusing on how to enhance product visibility and sales through cross-promotion, promoted listings, and listing bundle promotions. It details the prerequisites, operational steps, and common types of bundle sales. Using case studies, the article provides practical promotional strategy suggestions for eBay sellers, helping them effectively leverage these features to boost their business. Learn how to set up effective bundles and maximize your reach on the eBay platform.

12/30/2025 Logistics Encyclopedia
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Tiancheng Tongyun Expands Chinas Southern Crossborder Ecommerce Logistics

Tiancheng Tongyun Expands Chinas Southern Crossborder Ecommerce Logistics

Tiancheng Tongyun, a rising star in South China's cross-border e-commerce logistics, focuses on precise service and efficient operation, offering services like European and American dedicated lines and Southeast Asian small packages. This article delves into its qualifications, service stability, dedicated line and overseas warehouse layout, timeliness, and domestic pick-up capabilities. It aims to provide a comprehensive understanding of its reliability and service advantages, serving as a valuable reference for cross-border e-commerce logistics decisions.

12/30/2025 Logistics
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Amazon Sellers Face FBA Delays Amid New Product Launch Challenges

Amazon Sellers Face FBA Delays Amid New Product Launch Challenges

This article focuses on Amazon's traffic support during the new product launch phase, addressing issues like slow FBA onboarding and stockouts. It provides solutions such as proactive follow-up, flexible adjustment of shipping addresses, and advertising strategy adjustments after stockouts. The importance of precise product selection, Listing optimization, active customer engagement, off-site traffic generation, and data analysis are emphasized. This helps sellers seize the golden opportunity of the new product launch phase and achieve product bestsellers.

12/30/2025 Logistics Industry Insights
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US Truckload Volume Falls Rates Rise in September

US Truckload Volume Falls Rates Rise in September

The US truckload freight market in September presented a complex picture: volumes declined while rates edged up slightly, signaling weak demand. DAT data indicates the market was influenced by freight imbalances and capacity fluctuations, rather than demand-driven factors. Brokers and carriers need to navigate cautiously, monitoring lane dynamics and addressing potential risks. The peak season may underperform expectations, posing challenges for carriers. The market's unusual behavior requires careful analysis and strategic planning to mitigate potential losses.

02/04/2026 Logistics Industry Insights
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Guide to International Air Freight Fees and Customs Costs

Guide to International Air Freight Fees and Customs Costs

This article provides an in-depth analysis of payment rules for pick-up and customs clearance fees in international air freight. By examining different quotation models, fee attributes, and Incoterms, it helps readers understand the cost structure. Practical suggestions are offered to assist businesses in making informed decisions, effectively reducing costs, and avoiding unnecessary additional expenses in international air freight. The analysis aims to empower companies to optimize their spending and navigate the complexities of international air cargo pricing.

02/04/2026 Logistics Encyclopedia
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Global Trade Experts Share Key Strategies for Closing Deals

Global Trade Experts Share Key Strategies for Closing Deals

This article unveils the 'Comfortable Closing Technique' commonly used by top foreign trade professionals. It emphasizes customer background research and needs analysis before quoting, value sharing and doubt resolution during follow-up, and effective closing techniques at the final stage. The core is to approach from the customer's perspective, providing professional services and sincere advice to build long-term trust, ultimately achieving a natural and successful deal. This method prioritizes building rapport and understanding needs over aggressive sales tactics.

02/05/2026 Logistics Industry Insights
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EU and UK Tighten Flammability Standards for Childrens Sleepwear

EU and UK Tighten Flammability Standards for Childrens Sleepwear

This article provides a detailed interpretation of the flame retardant testing standards for children's sleepwear (up to 14 years old) in the EU and UK markets. It focuses on the EN 14878 standard and the requirements of the UK's 'Nightwear (Safety) Regulations'. The importance of essential information on product detail pages and compliance documentation is also emphasized. The aim is to help manufacturers and retailers ensure their products comply with relevant regulations and safeguard children's safety.

02/05/2026 Customs Knowledge
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