Ebay Australia Reveals 2022 Top Christmas Toy Trends

Ebay Australia Reveals 2022 Top Christmas Toy Trends

eBay predicts classic, eco-friendly, and affordable toys will be popular in Australia this Christmas. Expect high demand for items like Rubik's Cubes, sustainable plush toys, and toys priced under AUD 50. Sellers can capitalize on this trend by stocking these items. The focus is on providing accessible and sustainable options for gift-givers during the holiday season, catering to budget-conscious consumers and those seeking environmentally responsible presents.

01/04/2026 Logistics Industry Insights
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Toy Brands Viral Instagram Video Boosts Organic Growth

Toy Brands Viral Instagram Video Boosts Organic Growth

C, the owner of a Shanghai-based toy brand, learned through offline courses and led her team to create a viral Instagram video with over a million organic views, significantly boosting follower growth for the brand's official account. This success not only increased brand exposure and sales but, more importantly, clarified the team's direction and boosted morale. It's a successful case study of marketing and team empowerment, demonstrating the power of strategic Instagram marketing for brand globalization and viral product creation.

01/27/2026 Logistics Industry Insights
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Childrens Toy Industry Grows Through Diversification Allage Appeal

Childrens Toy Industry Grows Through Diversification Allage Appeal

This paper delves into the growth bottlenecks faced by the children's toy industry, proposing two breakthrough models: diversification within the same age group and expansion of product lines across all age groups. It emphasizes that Chinese companies should strengthen brand building, optimize channel layout, and enhance product innovation capabilities. A deeper understanding of the commercial characteristics of the children's consumer goods market is crucial for achieving sustainable development. This includes focusing on quality, safety, and appealing designs to resonate with both children and their parents.

02/03/2026 Logistics Industry Insights
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Flamingo Ring Toss Toy Faces Patent Infringement Lawsuit

Flamingo Ring Toss Toy Faces Patent Infringement Lawsuit

Chinese citizen Fengwei Shu has filed a patent infringement lawsuit in the United States, case number 24-cv-1643, concerning inflatable flamingo ring toss toys. A large number of identical products are being sold on e-commerce platforms. Sellers are advised to immediately conduct self-inspections and remove any infringing products to avoid legal risks. This case highlights the importance of patent protection in cross-border e-commerce and the potential liabilities for sellers offering products that may infringe on existing patents. Proactive measures are crucial to mitigate risks.

02/03/2026 Customs Knowledge
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Costeffective Strategies for Crossborder Toy Ecommerce to NZ

Costeffective Strategies for Crossborder Toy Ecommerce to NZ

This article provides an in-depth analysis of various express delivery options for cross-border e-commerce shipping toys to New Zealand. It covers air vs. sea freight comparisons, express company selection, cost control techniques, customs clearance considerations, mainstream e-commerce platform recommendations, logistics strategies, and the selection of cross-border e-commerce solution providers. The aim is to help sellers identify the optimal transportation solution, reduce costs, improve efficiency, and successfully expand into the New Zealand market.

02/03/2026 Logistics
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EU Toy Exporters Must Comply With EN71 Safety Standards

EU Toy Exporters Must Comply With EN71 Safety Standards

This article provides an in-depth analysis of the EU toy safety standard EN71, detailing its core standard modules, certification process, compliance key points, and common misconceptions. It also compares EN71 with standards in other markets. Furthermore, it offers practical compliance recommendations for toy exporting companies, helping them mitigate trade risks and successfully enter the EU market. This guidance aims to assist companies in navigating the complexities of EN71 and ensuring their products meet the required safety standards for sale within the European Union.

02/03/2026 Customs Knowledge
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Temus Growth Squeezes Amazon Toy Sellers in Holiday Rush

Temus Growth Squeezes Amazon Toy Sellers in Holiday Rush

Amazon toy sellers experienced a decline in peak season performance as Pinduoduo's overseas version, TEMU, gained market share through low-price strategies and viral marketing. This analysis examines TEMU's impact on Amazon and suggests strategies for Amazon sellers, including diversifying sales channels, refining operations, and differentiating their offerings. The piece emphasizes the need for cross-border e-commerce businesses to embrace change and actively transform in response to the evolving market landscape.

01/16/2026 Logistics Industry Insights
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Toy Giants Hasbro and Mattel Tackle Supply Chain Challenges

Toy Giants Hasbro and Mattel Tackle Supply Chain Challenges

Facing soaring ocean freight costs and port congestion, Hasbro and Mattel successfully navigated challenges by optimizing supply chain management, diversifying port selections, implementing flexible transportation strategies, and collaborating closely with suppliers. Both companies transformed their supply chains into a competitive advantage. Measures such as raising product prices were taken to mitigate cost pressures. The companies emphasized the strategic value of the supply chain in overall business development, demonstrating its crucial role in navigating disruptions and maintaining profitability in a volatile global landscape.

01/29/2026 Logistics Industry Insights
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Chinas Toy Giant Hits 35B Valuation Targets Global Growth

Chinas Toy Giant Hits 35B Valuation Targets Global Growth

Bruko Toys successfully listed on the Hong Kong Stock Exchange, with a market value exceeding HKD 25 billion. Its rise is inseparable from the support of well-known IPs such as "Ultraman." However, over-reliance on IP licensing also brings potential risks. Meanwhile, China's trendy toy industry is ushering in "going global" opportunities. Cross-border sellers should understand market demands, accurately position themselves, and create products that fit consumer preferences to achieve sustainable development.

01/26/2026 Logistics Industry Insights
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Amazon Tightens Toy Seller Rules in US and Europe

Amazon Tightens Toy Seller Rules in US and Europe

Amazon's new DV regulation for the toy category requires sellers to submit test reports reviewed by designated TIC organizations. The new rules tighten report validity, add chemical testing items, and introduce review fees, leading to increased costs and longer product launch cycles for sellers. It is recommended that sellers choose qualified institutions and verify product reports as soon as possible to meet compliance challenges. This new regulation impacts the toy industry on Amazon significantly, forcing adjustments to testing and certification processes.

02/02/2026 Customs Knowledge
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