Meta Ads Overreport Conversions Data Reveals Fixes

Meta Ads Overreport Conversions Data Reveals Fixes

Overreporting of conversion events in Meta Ads is a common issue. This article, from a data analyst's perspective, details the steps to investigate and correct inflated conversion event counts. It covers differentiating between Ads Manager and Events Manager, checking for deduplication issues, analyzing event trigger URLs, reviewing event setup, and simulating user conversion flows. By systematically troubleshooting and correcting these areas, advertisers can obtain more accurate conversion data, enabling them to optimize their ad campaigns effectively.

12/31/2025 Customs Knowledge
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Facebook Pixel Guide Boosts Ad Performance

Facebook Pixel Guide Boosts Ad Performance

This article provides a comprehensive introduction to the Facebook Pixel, covering its concept, benefits, installation steps, and advanced applications. By installing the Pixel, advertisers can accurately track user behavior, optimize ad campaigns, improve conversion rates, and save on advertising costs. The article details the nine key advantages of the Pixel and offers a step-by-step installation guide for the Shopify platform, aiming to help readers quickly get started and fully utilize this powerful marketing tool for enhanced ad performance and ROI.

12/30/2025 Customs Knowledge
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Guide to Parcel Locker Pricing and Salvage Value

Guide to Parcel Locker Pricing and Salvage Value

This paper comprehensively analyzes the market price structure of courier lockers, examining the price differences of new lockers based on type, brand, and functionality. It also deeply assesses the disassembly value of old lockers, detailing the value range of major components and influencing factors. Finally, it emphasizes the precautions for dismantling courier lockers, pointing out that it is essentially a disposal method rather than a profit-making avenue.

02/05/2026 Logistics Encyclopedia
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Guide to Medan Airport KNO Air Freight and IATA Codes

Guide to Medan Airport KNO Air Freight and IATA Codes

This article details the Xishore three-letter code query system, which gathers information on over 40,000 cities and airports worldwide. It provides detailed air freight information for airports like Medan Airport (KNO). The article explains how to effectively use the system and introduces other practical tools offered by Xishore Freight Network to facilitate efficient air freight operations. These tools help streamline processes and improve overall air cargo management.

09/29/2025 Airport Codes
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Matsons October Lateseason Shipping Trends Analyzed

Matsons October Lateseason Shipping Trends Analyzed

This article meticulously tracks the Matson Clipper's sailing schedule from late October (Weeks 42-45), analyzing the arrival times and container pickup arrangements for each voyage. It also offers recommendations for addressing potential delays, aiming to provide valuable reference information for cross-border e-commerce sellers. The insights presented are designed to help sellers optimize their logistics strategies and mitigate risks associated with shipping disruptions, ultimately improving efficiency and customer satisfaction.

01/04/2026 Logistics
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Optimizing Ulds for Safe Efficient Air Cargo Transport

Optimizing Ulds for Safe Efficient Air Cargo Transport

Unit Load Devices (ULDs) play a crucial role in air cargo logistics. This article discusses the types, selection strategies, and loading limitations of ULDs, emphasizing the balance between spatial adaptation, weight distribution, and mechanical stability to enhance transport efficiency and flight safety. To optimize ULD usage, it is recommended to consult professional logistics experts and utilize smart comparison services.

06/27/2025 Logistics Encyclopedia
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Efficient Air Cargo Relies on ULD Understanding

Efficient Air Cargo Relies on ULD Understanding

This paper delves into the concept, types, dimensions, and relationship with applicable aircraft models of ULDs (Unit Load Devices) in air cargo transportation. It details the common specifications of two main categories of ULDs: air freight containers and pallet & net combinations. The study emphasizes the dimensional constraints that must be considered during actual loading. Furthermore, it explores the matching of ULDs with aircraft types and discusses the future trends of ULDs towards intelligence and sustainable development. The paper provides a comprehensive overview of ULDs in air cargo logistics.

09/26/2025 Logistics Encyclopedia
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CQC Tightens Blue Light Standards for Display Devices

CQC Tightens Blue Light Standards for Display Devices

CQC will implement new low blue light certification rules for display devices on January 4, 2026. The new regulations raise the performance requirements for low blue light emissions and may adjust factory inspections. Companies should evaluate existing products, adjust designs and production processes, and strengthen communication with certification bodies to ensure compliance with the new standards and gain a competitive edge in the market. This proactive approach will help companies navigate the updated requirements and maintain their certification status.

01/30/2026 Customs Knowledge
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Smartphone Screen Inspection Sops and Flaw Grading Guide

Smartphone Screen Inspection Sops and Flaw Grading Guide

This document provides comprehensive inspection standards for the screen appearance of mobile phones and tablets. It covers key inspection items such as scratches, dents, and cracks. Detailed standard definitions and sales pitches are tailored for mobile phones, tablets, and foldable screen devices. The aim is to help consumers better verify devices and avoid purchasing defective products. These standards offer a clear and consistent approach to assessing screen quality and identifying potential issues before purchase, ensuring customer satisfaction and reducing returns.

02/02/2026 Logistics Encyclopedia
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USPS Customer Support Guide for China Shipping

USPS Customer Support Guide for China Shipping

This article provides a detailed introduction to the USPS China Customer Service Center, including contact information, service scope, value-added services, and how to effectively utilize customer service to resolve international shopping package issues. USPS China Customer Service is dedicated to providing convenient, comprehensive, and efficient services to help Chinese customers have a better international shopping experience. It focuses on assisting with package inquiries, delivery problems, and other related concerns, aiming to streamline the process and ensure customer satisfaction.

02/03/2026 Logistics
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