Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google's December algorithm updates focused on enhancing user experience and combating spam. The Helpful Content update emphasizes the E-E-A-T principle (Experience, Expertise, Authoritativeness, and Trustworthiness), demanding content based on real-world experience, professionalism, authority, and reliability. The Spam update utilizes the SpamBrain system to combat spam backlinks and other black-hat SEO practices. Cross-border e-commerce businesses should prioritize content quality, user experience, and avoid black-hat SEO tactics to thrive amidst algorithm changes.

01/05/2026 Logistics Industry Insights
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Thailand Seeks Indian Tourists Via Air Bubbles to Boost Tourism

Thailand Seeks Indian Tourists Via Air Bubbles to Boost Tourism

The Tourism Authority of Thailand (TAT) has established an 'Air Travel Bubble' agreement with India, aiming to revitalize Thailand's tourism image and attract high-value Indian tourists. By implementing health certification systems, upgrading safety measures, and launching targeted marketing campaigns for high-spending consumers, TAT is actively promoting tourism recovery and creating new growth opportunities for businesses. This initiative focuses on rebuilding confidence and showcasing Thailand as a safe and attractive destination for Indian travelers seeking premium experiences.

01/05/2026 Logistics Industry Insights
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Google SEO Guide Highlights Highauthority Backlink Strategies

Google SEO Guide Highlights Highauthority Backlink Strategies

This article delves into Google SEO link building, highlighting the importance of high-quality backlinks in boosting website authority. It details various link acquisition methods, including blog platforms, website directories, Q&A sites, and social media. The article emphasizes the need for consistent, comprehensive link building efforts. It also cautions against low-quality links and over-optimization, suggesting professional services for optimal results. Long-term commitment and a balanced approach are crucial for successful link building strategies.

12/30/2025 Logistics Encyclopedia
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Liberia Enhances Tax Collection with WCO Assistance

Liberia Enhances Tax Collection with WCO Assistance

With the support of the WCO WACAM project, the Liberia Revenue Authority is actively implementing a competency-based human resource management system. This includes developing tools such as job benchmarks, competency frameworks, and job descriptions, as well as formulating human resource and training strategies. This initiative aims to enhance employee performance, achieve organizational goals, and inject new vitality into Liberia's economic development and social progress. The focus is on building a skilled and effective tax workforce.

01/07/2026 Customs Knowledge
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GEO Optimization Boosts AI Content Search Rankings

GEO Optimization Boosts AI Content Search Rankings

This article delves into the core methodology of Generative Engine Optimization (GEO), specifically Yu Lei's proposed 'Two Cores + Four Drives' system. This system emphasizes Humanized GEO and Content Cross-Validation as its two central pillars. It leverages four key drivers: E-E-A-T principles, structured content, keyword intent coverage, and precise data citations. By implementing this framework, businesses can enhance the visibility and authority of their content within AI search results, ultimately improving customer acquisition efficiency.

01/23/2026 Logistics Industry Insights
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US Enacts Law to Curb Moving Scams Safeguard Consumers

US Enacts Law to Curb Moving Scams Safeguard Consumers

The upcoming U.S. Household Goods Consumer Protection Act aims to combat moving fraud and protect consumer rights. It grants the Federal Motor Carrier Safety Administration (FMCSA) greater enforcement authority, supports state-level enforcement, and tightens registration requirements to ensure legitimate operations. Consumers should still exercise caution when selecting moving companies, choosing reputable ones, signing detailed contracts, and retaining relevant evidence. The act strengthens consumer protection against fraudulent moving practices and aims to create a more transparent and accountable industry.

02/03/2026 Logistics
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Ghana Customs Regains Control of Commodity Classification

Ghana Customs Regains Control of Commodity Classification

The Ghana Revenue Authority, with assistance from the World Customs Organization (WCO), is working to reclaim commodity classification rights from private inspection companies. This initiative aims to increase tax revenue, enhance customs expertise, and safeguard national economic sovereignty. The WCO provides technical and financial support through workshops and other means, assisting Ghana in establishing an autonomous and controllable tariff system. This effort serves as a model for other developing countries seeking to strengthen their customs capabilities and economic independence.

02/03/2026 Customs Knowledge
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Global Brands Adopt GEO Strategy for AI Advertising Success

Global Brands Adopt GEO Strategy for AI Advertising Success

With the rise of AI-powered search, GEO (Google + AI Era Optimization) has become crucial for overseas brands seeking new traffic. This article delves into the core of GEO construction: authority and semantic relevance. It provides practical strategies to help brands be 'seen' and 'cited' in the AI era, ultimately winning market share. The article emphasizes the importance of optimizing for both Google's algorithms and AI's understanding of content to achieve greater visibility and relevance in the global marketplace.

02/03/2026 Logistics Industry Insights
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Saudi Arabia Extends Tax Amnesty Deadline for Businesses

Saudi Arabia Extends Tax Amnesty Deadline for Businesses

The Saudi Tax and Customs Authority (ZATCA) has extended the penalty waiver initiative for VAT violations until the end of 2025. This covers penalties for late registration, filing, payment, and e-invoicing violations. Exclusions apply to tax evasion cases and previously paid penalties. The waiver applies only to penalties incurred before Q1 2025. Businesses are advised to consult with tax advisors promptly to seize this final opportunity for 'low-cost correction' and ensure compliance with VAT regulations.

02/03/2026 Customs Knowledge
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WTO Rules Against Trump Tariffs Ignites Trade Policy Debate

WTO Rules Against Trump Tariffs Ignites Trade Policy Debate

The World Trade Organization ruled that the Trump administration's tariffs on China violated global trade rules, but the short-term impact is limited. Experts are calling for abandoning unilateralism and adopting a new strategy of win-win cooperation, uniting allies to urge China to change unfair trade practices, jointly address global trade challenges, and achieve global trade prosperity and development. This shift emphasizes collaboration over confrontation in navigating complex international trade issues.

02/03/2026 Logistics Industry Insights
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