Ecommerce Brands Boost Sales With Targeted Facebook Ad Strategies

Ecommerce Brands Boost Sales With Targeted Facebook Ad Strategies

This article delves into the underlying logic of Facebook promotion, analyzing its advantages from multiple perspectives such as user base, audience profiling, familiar social networking, and the power of female users. It also points out common promotion pitfalls. Furthermore, the article suggests that sellers expand to more overseas social marketing platforms to build brand awareness. By reading this, sellers can move away from 'hit-or-miss' promotions and master the true secrets to boosting sales.

Armenia Modernizes Customs with WCO Support to Boost Trade

Armenia Modernizes Customs with WCO Support to Boost Trade

The World Customs Organization (WCO) is assisting Armenia in developing a Mercator Implementation Plan. This plan aims to comprehensively improve customs clearance efficiency and trade facilitation in Armenia by optimizing key areas such as advance rulings, risk management, and the single window system. The initiative is expected to inject new vitality into Armenia's economic development by streamlining trade processes and reducing associated costs. The focus is on modernizing customs procedures to align with international best practices and facilitate smoother cross-border trade.

West Africa Customs Adopts Gender Equality to Boost Trade

West Africa Customs Adopts Gender Equality to Boost Trade

The World Customs Organization (WCO) is implementing a Gender Equality and Diversity (GED) capacity-building project in West Africa. Through workshops, assessments, and action plans, the project aims to enhance the GED awareness and practical capabilities of customs administrations in countries like Côte d'Ivoire and Ghana. This initiative seeks to promote a more equitable, inclusive, and efficient customs system, ultimately facilitating trade and fostering economic development in the region. The project focuses on improving internal policies and practices within the customs administrations.

Saudi Customs Adopts WCO Data System to Boost Efficiency

Saudi Customs Adopts WCO Data System to Boost Efficiency

Saudi Arabia, in collaboration with the World Customs Organization (WCO), aims to enhance customs efficiency and facilitate trade by building a data-driven performance evaluation system, supporting the Saudi Vision 2030. The WCO's Performance Measurement Mechanism (PMM) and workshops assist Saudi Customs in identifying areas for improvement and building a team of experts to promote knowledge sharing and international cooperation. This initiative leverages data to optimize customs processes and contribute to Saudi Arabia's ambitious economic diversification goals.

African Customs Labs Adopt Asiapacific Methods to Boost Trade

African Customs Labs Adopt Asiapacific Methods to Boost Trade

African customs laboratory leaders visited the Asia-Pacific region to learn from best practices and enhance their capabilities. Through laboratory visits and experience sharing, the African representatives gained in-depth understanding of the operational models, technological applications, and management methods of regional customs laboratories in the Asia-Pacific. This activity promoted capacity building for African customs laboratories and laid the foundation for regional cooperation, contributing to African trade development and economic prosperity. The visit focused on practical knowledge transfer and establishing future collaborative efforts.

Saudi Customs Adopts WCO Data Model to Boost Digitalization

Saudi Customs Adopts WCO Data Model to Boost Digitalization

The World Customs Organization (WCO) provides crucial support for the modernization of Saudi Customs, facilitating a more efficient and intelligent trade ecosystem through IT diagnostics and WCO Data Model workshops. Saudi Customs is actively pursuing digital transformation initiatives, including the "Fasah" Single Window, "Nebras" system upgrades, and NII equipment integration. The WCO Data Model will assist Saudi Customs in achieving seamless connectivity with international trading partners, streamlining processes and enhancing data exchange for improved trade facilitation and security.

USPS Slashes Air Transport 90 to Boost Ground Network

USPS Slashes Air Transport 90 to Boost Ground Network

The United States Postal Service (USPS) is significantly reducing air transport in favor of ground transportation, aiming to cut costs, reshape its logistics network, and enhance competitiveness. Faced with inflationary pressures and market competition, USPS is optimizing operations and introducing new services to compete in the package delivery market against giants like FedEx and UPS, pursuing a strategic transformation. This shift is crucial for the USPS to remain viable and adapt to the evolving demands of the modern delivery landscape while managing its financial challenges.

01/08/2026 Logistics
Read More
IATA Consulting Aims to Boost Global Aviation Industry Growth

IATA Consulting Aims to Boost Global Aviation Industry Growth

IATA Consulting leverages its deep industry knowledge and extensive practical experience to provide exceptional consulting services to the global aviation industry. Through data-driven decision-making and a commitment to sustainability, IATA Consulting helps airlines, airports, ground handlers, and cargo companies improve efficiency, profitability, and competitiveness. We assist them in navigating future challenges and opportunities in the aviation sector. Our expertise ensures clients are well-positioned for success in a rapidly evolving market.

New IATA Course Aims to Boost Airline Customer Service

New IATA Course Aims to Boost Airline Customer Service

The International Air Transport Association (IATA) offers the 'Airline Customer Service' course to enhance the service skills of frontline customer service staff, addressing industry changes driven by the internet and social media. The course covers communication skills, cross-cultural awareness, and stress management. Through online self-study and examinations, participants can earn an IATA certificate, ultimately improving the customer service level of airlines. This program equips professionals with the necessary tools to excel in today's dynamic aviation landscape and provide exceptional customer experiences.

01/08/2026 Airlines
Read More
Bath Body Works Cuts Product Line to Boost Sales

Bath Body Works Cuts Product Line to Boost Sales

Bath & Body Works plans to streamline its SKUs starting in 2026, exiting certain product categories. This initiative aims to optimize operations, reduce costs, and enhance the consumer experience, ultimately reshaping growth. The SKU rationalization is a key component of a broader retail strategy focused on efficient inventory management and improved profitability. By focusing on core products and simplifying its offerings, Bath & Body Works hopes to create a more focused and appealing shopping experience for its customers.