Kitchen Cabinet Orders Triple After Marketing Overhaul

Kitchen Cabinet Orders Triple After Marketing Overhaul

A Guangdong kitchen building materials factory achieved a surge in orders by transitioning from relying on traditional platforms to independent customer acquisition through PanShi's full-chain marketing solution. This involved reshaping the website image, implementing precise SEO/SEM traffic generation, and establishing a social media matrix to build trust. Consequently, customer acquisition costs decreased by 35%, the proportion of inquiries from independent channels increased to 65%, and brand search volume grew by over 200%. This demonstrates the crucial role of marketing capabilities in B2B going global.

02/05/2026 Logistics Industry Insights
Read More
Revised Kyoto Convention Enters Global Customs Consultation Phase

Revised Kyoto Convention Enters Global Customs Consultation Phase

The World Customs Organization convened the 29th session of the Revised Kyoto Convention Management Committee. Key discussions focused on potential draft texts for specific annexes, covering crucial areas such as goods processing, postal traffic, relief consignments, express shipments, travelers, rules of origin, and free zones. The meeting emphasized the importance of a comprehensive review and called for active participation from all parties to collectively promote the modernization and harmonization of global customs rules. This collaborative effort aims to streamline international trade and improve efficiency.

02/05/2026 Customs Knowledge
Read More
US Ocean Freight Rules Container Weight Limits Explained

US Ocean Freight Rules Container Weight Limits Explained

This article delves into the weight limit standards for ocean freight containers in the United States, emphasizing their close relationship with container size, type, structural strength, chassis load capacity, and road traffic regulations. It also elucidates the potential risks associated with overloading and provides practical measures to avoid it. The aim is to help businesses mitigate potential risks and ensure the safe and efficient transportation of goods. Understanding these regulations is crucial for compliant and cost-effective shipping operations to and from the US.

02/05/2026 Logistics Encyclopedia
Read More
Revised Kyoto Convention Aims to Simplify Global Trade

Revised Kyoto Convention Aims to Simplify Global Trade

The revised Kyoto Convention by the World Customs Organization is undergoing comprehensive revision to simplify and harmonize customs procedures, promoting international trade facilitation. The 29th Management Committee meeting discussed 50 potential draft texts related to specific annexes, covering key areas such as goods handling, postal traffic, and relief consignments. Businesses should closely monitor the revision progress, assess potential impacts, and actively participate in providing feedback to adapt to the new trade environment. This will ensure compliance and optimize trade operations under the updated regulations.

02/06/2026 Customs Knowledge
Read More
Revised Kyoto Convention Aims to Simplify Global Customs Procedures

Revised Kyoto Convention Aims to Simplify Global Customs Procedures

The 29th session of the Revised Kyoto Convention Management Committee focused on potential draft texts of specific annexes, marking a crucial stage in the comprehensive review. Discussions covered topics such as goods handling, postal traffic, and relief consignments, aiming to simplify customs procedures and improve trade efficiency. Businesses should actively track policy changes, optimize customs data, and strengthen compliance management to seize opportunities and address challenges. This proactive approach is essential for navigating the evolving landscape of international trade and ensuring smooth cross-border operations.

02/06/2026 Customs Knowledge
Read More
Key Tips for Choosing a Crossborder Google Ads Agency

Key Tips for Choosing a Crossborder Google Ads Agency

In the competitive global market, choosing the right Google Ads agency is crucial for cross-border e-commerce businesses. This article analyzes the key criteria for selecting an agency, including traffic resources, data analysis, service system, industry experience, team quality, and technical support. Taking iJing Technology as a case study, it demonstrates how an excellent agency can maximize business value in the global market through professional knowledge, comprehensive services, an efficient team, and innovative technology. The right partner can significantly impact success in international markets.

02/11/2026 Logistics Industry Insights
Read More
Google SEO Key to Global Ecommerce Growth

Google SEO Key to Global Ecommerce Growth

This article delves into the core strategies and key execution points of Google optimization for cross-border e-commerce, covering content quality, technical architecture, user experience, and localization adaptation. It emphasizes improving website ranking in Google search engine through high-quality content, technical optimization, and user behavior adaptation to acquire more organic traffic and achieve cross-border e-commerce business growth. It also answers frequently asked questions and provides readers with a practical operational guide. The focus is on leveraging SEO to drive international sales.

02/11/2026 Logistics Encyclopedia
Read More
US Rail Freight Decline Signals Economic Slowdown

US Rail Freight Decline Signals Economic Slowdown

Data from the Association of American Railroads shows that U.S. rail freight and intermodal traffic both declined year-over-year for the week ending July 16th. Specifically, carloads of nonmetallic minerals, farm products, and motor vehicle parts increased, while coal, miscellaneous carloads, and grain carloads decreased. The decline is attributed to factors such as economic slowdown, supply chain bottlenecks, and energy transition. Railroads need to proactively address these challenges and seize opportunities in technological innovation and diversified services to adapt to the changing landscape.

02/11/2026 Logistics
Read More
US Rail Freight Growth Mixed As Carload Gains Offset Intermodal Losses

US Rail Freight Growth Mixed As Carload Gains Offset Intermodal Losses

The US rail freight market in September 2021 saw a mixed performance with increased carload traffic but a decline in intermodal volume. Carload shipments of coal and metallic ores showed significant growth, while automobiles & parts and grain decreased. Cumulative data for the year remained strong. Key factors for future development include digital transformation, infrastructure development, expansion of service offerings, and a focus on sustainability. These strategies are crucial for adapting to evolving market demands and ensuring the long-term viability of the rail freight industry.

02/11/2026 Logistics
Read More
North American Rail Freight Volumes Drop Amid Demand Slowdown

North American Rail Freight Volumes Drop Amid Demand Slowdown

Data from the Association of American Railroads shows a year-over-year decline in U.S. and North American rail freight volume for the week ending May 14. The analysis explores the reasons behind the decrease in carload and intermodal traffic, including economic fluctuations, supply chain bottlenecks, and the energy transition. It also looks at the challenges and opportunities facing the rail freight market, emphasizing the importance of technological innovation, diversified services, and sustainable development. The future of rail freight depends on adapting to these changing dynamics.

02/11/2026 Logistics
Read More