Marketers Leverage Google Keyword Planner for Targeted Campaigns

Marketers Leverage Google Keyword Planner for Targeted Campaigns

This article provides a detailed guide to Google Keyword Planner's functions and usage, covering account setup, new keyword discovery, search volume retrieval, and forecasting. It explains how to apply these insights to practical SEO, such as identifying highly relevant, high-search-volume, local, and long-tail keywords. Mastering these techniques can effectively enhance the precision of your marketing strategies. This includes understanding how to use the tool for both organic and paid search campaigns to maximize ROI.

01/04/2026 Logistics Encyclopedia
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Amazon Ads Key Strategies for Keyword Optimization

Amazon Ads Key Strategies for Keyword Optimization

This article delves into the refined operational strategies for four types of keywords (new keywords, sporadic keywords, low-volume keywords, and high-volume keywords) generated by Amazon Advertising. It emphasizes adopting different optimization methods based on keyword type, including copywriting layout, Search Term optimization, and phased operation. The goal is to help sellers improve advertising effectiveness and achieve sales growth by strategically managing each keyword category and tailoring their approach to maximize performance and ROI within the Amazon marketplace.

01/04/2026 Customs Knowledge
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Mercado Libre Q3 Growth Highlights Latin America Ecommerce Boom

Mercado Libre Q3 Growth Highlights Latin America Ecommerce Boom

Mercado Libre reported a net revenue of $3.8 billion in Q3, a 69.1% year-over-year increase, significantly exceeding expectations. Growth was driven by its e-commerce and fintech engines, with strong performance in Brazil, Argentina, and Mexico. Total Payment Volume (TPV) and Gross Merchandise Volume (GMV) continued to climb, accompanied by a significant increase in active users. Mercado Libre has already launched its Black Friday promotions and is reminding merchants to pay attention to exchange rate risks.

01/16/2026 Logistics Industry Insights
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US Rail Freight Faces Mixed Demand Amid Economic Uncertainty

US Rail Freight Faces Mixed Demand Amid Economic Uncertainty

For the week ending November 8th, the US rail freight market presents a mixed picture: rail freight volume saw a slight increase, while intermodal volume declined. Year-to-date figures indicate a positive long-term trend. Businesses need to closely monitor market dynamics, optimize freight structures, improve service quality, embrace technological innovation, and seize policy opportunities to achieve sustainable development. The fluctuating intermodal data requires careful attention to understand shifting consumer preferences and supply chain adjustments.

01/21/2026 Logistics
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US Rail Freight Gains in Carloads Loses in Intermodal

US Rail Freight Gains in Carloads Loses in Intermodal

According to the latest data from the Association of American Railroads (AAR), U.S. rail carloads saw a slight increase of 0.3% for the week ending October 18th, but the growth rate slowed. Intermodal volume decreased by 4.8% year-over-year. Year-to-date, total carloads and intermodal volume have increased by 2.0% and 3.2%, respectively. The report highlights both market opportunities and challenges, emphasizing the importance of adapting to market changes and providing valuable insights for business decision-making.

01/21/2026 Logistics
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Cass Freight Index Reports October Decline Amid Weak Demand Strikes

Cass Freight Index Reports October Decline Amid Weak Demand Strikes

The Cass Freight Index report reveals a 9.5% year-over-year decrease in freight volume and a 23.3% year-over-year drop in expenditures for October. Weak demand, compounded by the United Auto Workers strike, contributed to these record lows. Analysts anticipate continued downward pressure on freight volume and rates in the short term. However, the impact of the strike may create the potential for a future rebound in freight activity as production resumes and backlogs are addressed.

01/21/2026 Logistics Industry Insights
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US Rail Freight Declines Some Sectors Show Resilience

US Rail Freight Declines Some Sectors Show Resilience

According to the Association of American Railroads, U.S. rail carload and intermodal traffic both declined year-over-year for the week ending February 4th. Automobiles & parts and petroleum & nonmetallic minerals showed strong performance, while coal, grain, and chemicals experienced volume decreases. Overall, North American rail performance was slightly better than the U.S. The rail freight market is in a period of transition, presenting both challenges and opportunities. The data suggests shifts in demand across different commodity sectors impacting the overall freight volume.

01/16/2026 Logistics
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Long Beach Port Cargo Surge Raises Sustainability Questions

Long Beach Port Cargo Surge Raises Sustainability Questions

The Port of Long Beach saw a significant increase in cargo volume in October, up nearly 15% year-over-year. This marks the second consecutive month of growth, surpassing pre-pandemic levels. While the year-to-date cargo volume remains down, the port is demonstrating a gradual recovery. This positive trend suggests improvements in the supply chain and increased economic activity. The port anticipates continued growth as it navigates ongoing global challenges and strives to meet the demands of its customers.

01/16/2026 Logistics
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Amazon Sellers Cut Ad Costs 63 Boost Orders 242 with Data Strategies

Amazon Sellers Cut Ad Costs 63 Boost Orders 242 with Data Strategies

This article delves into how an Amazon seller significantly reduced ACOS and boosted order volume using a data-driven advertising optimization strategy. By setting clear KPIs, conducting meticulous data analysis, implementing personalized optimization strategies, and leveraging automation tools, the seller successfully decreased ACOS by 63% and increased order volume by 242%. This case study provides valuable practical experience and actionable insights for other Amazon sellers looking to improve their advertising performance and achieve similar results through data-informed decision-making.

01/16/2026 Logistics Industry Insights
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