Ebay Sellers Gain Edge with Promoted Listings and Brand Ads

Ebay Sellers Gain Edge with Promoted Listings and Brand Ads

This article delves into two core eBay on-site promotion strategies: Promoted Listings and Brand Ads. It details the setup methods and advantages of Promoted Listings, as well as the suitable scenarios and value of Brand Ads. The article suggests sellers proceed step-by-step, starting with Promoted Listings as a foundation, then expanding to off-site promotion based on product performance, ultimately achieving a dual increase in traffic and sales. This approach allows for a measured and effective expansion of advertising efforts.

01/07/2026 Customs Knowledge
Read More
Amazon Sellers Face Stagnant Pay Seek Career Alternatives

Amazon Sellers Face Stagnant Pay Seek Career Alternatives

This article analyzes the current salary situation and career development bottlenecks for Amazon operations positions. It points out that increased industry competition and changes in platform policies have led to a career crisis for operations personnel around the age of 35. The article also discusses the opportunities and challenges of Temu operations, as well as two career paths: freelancing versus long-term development within a company. Finally, it provides suggestions for operations personnel on how to find breakthroughs in established stores.

01/06/2026 Logistics Industry Insights
Read More
Amazon Vendor Vs Seller Central Picking the Right Model

Amazon Vendor Vs Seller Central Picking the Right Model

This article provides an in-depth comparison of the advantages and disadvantages of Amazon Vendor Central (VC) and Seller Central (SC). It analyzes the differences between the two models in terms of sales entity, operating model, marketing resources, and pricing strategies. The goal is to help sellers choose the most suitable sales model based on their business objectives and operational capabilities, ultimately achieving greater success on the Amazon platform. This comparison empowers sellers to make informed decisions about their Amazon strategy.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Launches New PPC Tools for Sellers

Amazon Launches New PPC Tools for Sellers

Amazon has released two new PPC reports, offering sellers deeper insights into search terms and brand competition. The Search Term Impression Share report reveals market share, while the Brand Category Benchmark report measures competitive advantage. These reports empower sellers to optimize their advertising strategies and achieve brand breakthrough by understanding where they stand against competitors. By leveraging these new tools, sellers can refine their PPC campaigns, target relevant keywords, and ultimately drive more sales and improve their brand presence on Amazon.

01/06/2026 Logistics Industry Insights
Read More
Ebay Sellers Guide Mastering Onsite Promotion for Beginners

Ebay Sellers Guide Mastering Onsite Promotion for Beginners

This article delves into two core eBay on-site promotion strategies: Promoted Listings and Brand Ads. Promoted Listings help products stand out in search results, while Brand Ads focus on enhancing brand influence and conversion rates. For new sellers, it is recommended to start with Promoted Listings to build a solid foundation and then gradually experiment with Brand Ads to achieve precise traffic generation and sales growth. This approach allows for a phased and effective implementation of eBay's promotional tools.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Vs Ebay Best Platform for Crossborder Sellers

Amazon Vs Ebay Best Platform for Crossborder Sellers

This article provides an in-depth analysis of the characteristics of Amazon and eBay, two major cross-border e-commerce platforms. It offers a detailed comparison of their platform positioning, user demographics, fee structures, and operational models. The aim is to assist novice sellers in choosing the most suitable platform based on their individual circumstances, enabling them to get started quickly and achieve profitability. Selecting a platform is just the first step; continuous learning and optimization are crucial for long-term success.

01/05/2026 Logistics Industry Insights
Read More
Amazon Vs Ebay Best Platform for Crossborder Ecommerce

Amazon Vs Ebay Best Platform for Crossborder Ecommerce

This paper provides an in-depth comparison of Amazon and eBay, two major cross-border e-commerce platforms, focusing on their competitive landscape, user demographics, sales models, logistics, and fees. The aim is to assist sellers in choosing the most suitable platform to maximize profits. By understanding each platform's characteristics and leveraging their own strengths, sellers can navigate the competitive cross-border e-commerce market effectively. Understanding these key differences is crucial for success and achieving optimal results in the global marketplace.

01/05/2026 Logistics Encyclopedia
Read More
Amazon Sellers Adjust Strategies to Offset FBA Fee Hikes

Amazon Sellers Adjust Strategies to Offset FBA Fee Hikes

The activation of Amazon FBA Inbound Placement Service Fees brings new cost pressures to sellers. This article provides an in-depth interpretation of the fee standards and its impact, and offers two strategies: maintaining distributed inventory placement or conducting detailed cost analysis. Furthermore, it suggests optimizing supply chain management from a long-term perspective, including accurate demand forecasting, optimized inventory layout, and improved operational efficiency, to cope with rising costs. This proactive approach can help sellers mitigate the impact of the new fees.

01/05/2026 Logistics
Read More
Purple Bird and Bit Browsers Boost Crossborder Ecommerce Security

Purple Bird and Bit Browsers Boost Crossborder Ecommerce Security

This article provides an in-depth review of two fingerprint browsers, Ziniu and Bitbrowser, comparing their key features such as security, compatibility, performance, and pricing. The aim is to help cross-border e-commerce users select the most suitable fingerprint browser for their specific needs, reduce the risk of account association, and ensure stable business growth. The comparison highlights the strengths and weaknesses of each browser, enabling informed decision-making for effective account management and enhanced security in the competitive e-commerce landscape.

01/05/2026 Logistics Encyclopedia
Read More
Canadian Railway Shutdown Triggers Supply Chain Disruptions

Canadian Railway Shutdown Triggers Supply Chain Disruptions

Labor disputes have halted operations at Canada's two major railway companies, triggering a North American supply chain crisis. Businesses should proactively respond by diversifying transportation channels, optimizing inventory management, and strengthening supply chain collaboration. Leveraging technology to enhance supply chain resilience is also crucial. Concurrently, Canada needs to accelerate its economic transformation, building a more competitive economic structure to mitigate future disruptions and reduce reliance on single transportation modes. This shift will improve overall economic stability and preparedness for global challenges.

01/07/2026 Logistics
Read More