Amazon Sellers Cut Ad Costs with Negative Keywords Strategy

Amazon Sellers Cut Ad Costs with Negative Keywords Strategy

This article delves into the strategy of negative keywords on Amazon, explaining their role in reducing ineffective advertising spend. It details the two match types: exact negative and phrase negative. The guide instructs sellers on how to use data analysis to determine which keywords should be negated and which should be retained. This ultimately helps sellers optimize their advertising campaigns and improve advertising effectiveness, leading to a higher return on investment and better overall performance.

01/06/2026 Logistics Industry Insights
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Amazon Vendors Vs Sellers Key Choice for Brands

Amazon Vendors Vs Sellers Key Choice for Brands

This article delves into the differences between Amazon Vendor Central and Seller Central, analyzing their respective advantages and disadvantages. E-commerce experts share their insights to help Amazon sellers better understand these two platforms. The goal is to empower sellers to make more informed business decisions and choose the development path that best suits their brand. By understanding the nuances of each platform, sellers can optimize their strategies for growth and success on Amazon.

01/06/2026 Logistics Encyclopedia
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Amazon Ads Key Strategies to Boost Sales Conversions

Amazon Ads Key Strategies to Boost Sales Conversions

High click-through rate but low conversion is a common problem for Amazon sellers. This article analyzes two main reasons: internal advertising competition and external competitor dominance. It provides solutions such as keyword isolation, dayparting, lowering bids, and optimizing listings to help sellers improve advertising effectiveness. By implementing these strategies, sellers can better target their audience, reduce wasted ad spend, and ultimately increase conversion rates, leading to a more profitable advertising campaign on Amazon.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Urged to Optimize Ads for Higher Clickthrough Rates

Amazon Sellers Urged to Optimize Ads for Higher Clickthrough Rates

This article delves into the reasons behind high Amazon ad impressions but low click-through rates. It analyzes the issue from two key perspectives: product listing optimization and advertising setup. It details how to improve click-through rate by optimizing main images, titles, and reviews, as well as using precise keywords, strategically adjusting budgets, and securing prime ad placements. The goal is to avoid irrelevant traffic, ultimately achieving higher conversion rates and profitability.

01/06/2026 Logistics Industry Insights
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Google Ads Reinstatement Appeals Button Outperforms Form

Google Ads Reinstatement Appeals Button Outperforms Form

This article compares and analyzes two methods for appealing Google Ads disapprovals: the "Request Review" button and submitting an appeal form. It clarifies the differences, advantages, and disadvantages of each. The article proposes a dual approach appeal strategy, aiming to help advertisers efficiently reinstate their ad campaigns. By understanding the nuances of each method and combining them strategically, advertisers can improve their chances of a successful appeal and a swift return to advertising.

01/05/2026 Logistics Encyclopedia
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Global Customs Agencies Boost Efforts Against Counterfeiting Piracy

Global Customs Agencies Boost Efforts Against Counterfeiting Piracy

The 19th Meeting of the World Customs Organization (WCO) Counterfeit and Piracy Group was successfully held, focusing on two major issues: e-commerce infringement and standardized procedures for goods destruction. New tools were launched to strengthen global customs cooperation in intellectual property protection and jointly combat infringement and counterfeiting. The meeting aimed to safeguard innovation and development by enhancing customs' role in protecting intellectual property rights and preventing the trade of counterfeit goods.

01/05/2026 Customs Knowledge
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US Rail Unions Companies Reach Tentative Deals to Avoid Strikes

US Rail Unions Companies Reach Tentative Deals to Avoid Strikes

Significant progress has been made in US railroad labor negotiations. Two major unions reached tentative agreements with freight rail companies, potentially averting a rail service disruption that could have begun on September 16th. These agreements, reached under the recommendations of the Presidential Emergency Board (PEB), involve wage increases and lump-sum payments. While some unions have yet to reach agreements, parties are actively seeking solutions to ensure the stable operation of the rail transportation network.

01/28/2026 Logistics
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China and Australia Strengthen Ties Through Trade and Travel

China and Australia Strengthen Ties Through Trade and Travel

This article analyzes the distance between China and Australia from multiple perspectives, including geography, aviation, navigation, and time difference. It explores the impact of this distance on bilateral trade, personnel exchanges, and diplomatic relations. Despite the geographical separation, China and Australia maintain increasingly close ties in economic and cultural fields. The analysis considers factors influencing travel and communication between the two nations, highlighting the challenges and opportunities presented by their geographical relationship.

01/26/2026 Logistics Encyclopedia
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40GP Vs 40HQ Selecting Containers for Costefficient Shipping

40GP Vs 40HQ Selecting Containers for Costefficient Shipping

This article provides an in-depth comparison of 40GP and 40HQ containers, focusing on their differences in dimensions, volume, cost, and suitable cargo. It offers a practical guide for container selection, aiming to assist foreign trade practitioners in optimizing their sea freight solutions, reducing transportation costs, and improving overall efficiency. The comparison helps businesses make informed decisions when choosing between these two common container types, ultimately leading to more cost-effective and efficient international shipping.

01/26/2026 Logistics Encyclopedia
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Uzbekistan Boosts Customs Audits with Maldives Partnership

Uzbekistan Boosts Customs Audits with Maldives Partnership

Uzbekistan and Maldives collaborated to enhance post-clearance customs audit capabilities through a virtual workshop under the World Customs Organization framework. This initiative focused on capacity building and fostering customs cooperation between the two nations. The workshop aimed to improve audit processes and efficiency, contributing to better revenue collection and trade facilitation. This collaboration exemplifies the WCO's commitment to supporting its member countries in strengthening their customs administrations and promoting effective customs practices.

01/26/2026 Customs Knowledge
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