Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Vietnam presents a significant market opportunity, with the younger generation driving consumption. This article analyzes Vietnamese social media platforms and user behavior, revealing the current state and trends of influencer marketing in Vietnam. Through a case study of Tempo APP promotion, it demonstrates the effectiveness of influencer marketing in boosting brand awareness and increasing downloads. This provides valuable insights for brands seeking to capitalize on the Vietnamese market.

12/31/2025 Logistics Industry Insights
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Tiktok Lowers Revenue Forecast Amid Slowing Ad Growth

Tiktok Lowers Revenue Forecast Amid Slowing Ad Growth

Affected by the global online consumption slowdown, TikTok has lowered its annual revenue target to approximately $10 billion, primarily due to hindered growth in advertising and e-commerce. The company is undergoing business restructuring, with the North American General Manager reassigned to oversee TikTok Shop. Despite facing challenges, TikTok leads in US advertising revenue and is actively developing its e-commerce business. Its future development is worth watching.

12/31/2025 Logistics Industry Insights
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Russian Singles Day Sales Decline Gaming Demand Rises

Russian Singles Day Sales Decline Gaming Demand Rises

YuKassa data reveals a first decline in Russia's Singles Day sales in four years, although gaming products, audio-visual content, and apparel saw growth. Average spending on sports nutrition, pet supplies, and sports tourism products increased significantly. Amidst a trend of reduced consumption, demand for health, entertainment, and lifestyle-related goods remains strong, indicating a resilient consumer focus on well-being and quality of life despite economic pressures.

01/16/2026 Logistics Industry Insights
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Thai Ecommerce Sellers Gear Up for Q4 Holiday Surge

Thai Ecommerce Sellers Gear Up for Q4 Holiday Surge

Thailand's Q4 consumption season is approaching, presenting huge potential for e-commerce. Generation Y is the main consumer group, and live-streaming e-commerce is booming. Opportunities arise for autumn/winter clothing, accessories, mother & baby products, pet supplies, cultural and creative products, cosmetics, and digital home appliances. Key success factors include product selection, localized operations, logistics, live-streaming, and promotions. Seize the opportunities to win the year-end battle!

01/16/2026 Logistics Industry Insights
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Inland Transport Key to Global Supply Chain Efficiency

Inland Transport Key to Global Supply Chain Efficiency

Inland transportation is a crucial link connecting maritime transport and land, encompassing various modes such as road, rail, inland waterway, and pipeline. It plays a key role in the supply chain, connecting production and consumption, reducing logistics costs, and promoting regional economic development. In the future, inland transportation will evolve towards intelligence, green practices, and collaboration. It is expected to leverage technology for optimization and sustainability, ensuring efficient and environmentally responsible movement of goods.

09/28/2025 Logistics Encyclopedia
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Cargo Plane Demand Rises Despite Trade Tariffs

Cargo Plane Demand Rises Despite Trade Tariffs

Despite tariff pressures, aviation consultancy Cirium forecasts continued growth in freighter demand. Looking back at the US-China trade war, freighter demand bucked the trend and increased, indicating that domestic consumption growth supports the air cargo market. Going forward, freighter operators need to be vigilant about risks such as insufficient cargo volume while seizing structural growth opportunities. The resilience of the air cargo market suggests ongoing demand for dedicated freighters, even amidst global economic uncertainties.

11/03/2025 Logistics Industry Insights
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Biden Expands Supply Chain Strategy to Cover Consumer Goods

Biden Expands Supply Chain Strategy to Cover Consumer Goods

The Biden administration aims to strengthen US supply chains, primarily focusing on food. This paper argues for including essential goods like personal care and cleaning products, redefining 'essentials' from a household consumption perspective. By enhancing data monitoring, promoting diversification, fostering international cooperation, and encouraging technological innovation, a more resilient supply chain can be built. This comprehensive approach ensures the consistent availability of vital goods, safeguarding the well-being and daily lives of the American people.

11/03/2025 Logistics Industry Insights
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The Belt and Road Initiative Lowers Cross-border Shopping Costs and Improves Logistics Efficiency

The Belt and Road Initiative Lowers Cross-border Shopping Costs and Improves Logistics Efficiency

The implementation of the Belt and Road Initiative is transforming the structure of the international logistics industry, enhancing the logistics efficiency of cross-border e-commerce and reducing logistics costs. By coordinating customs policies, clearance times are shortened, providing consumers purchasing Southeast Asian fruits and other goods with lower shipping fees and faster delivery experiences. This transformation positively impacts individual consumption patterns, signaling the rapid development of the cross-border e-commerce sector.

07/21/2025 Logistics
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Guide to Navigating Shipping Logistics and Costs

Guide to Navigating Shipping Logistics and Costs

This article provides a comprehensive logistics shipping guide, covering customer service phone inquiries for logistics companies, detailed pricing standards, operating procedures, and precautions. Through case studies and frequently asked questions, it aims to help readers easily solve logistics problems and achieve transparent consumption. It explains how to find contact information, understand the costs involved, and navigate the shipping process smoothly. The guide simplifies complex logistics concepts for easy understanding and efficient problem-solving.

12/30/2025 Logistics Encyclopedia
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Costa Ricas Aviation Sector Boosts Economic Growth

Costa Ricas Aviation Sector Boosts Economic Growth

Air transport significantly contributes to Costa Rica's economy, directly generating employment and GDP. Indirectly, it impacts the economy through supply chains, employee consumption, and tourism, with a total contribution of $5.2 billion. Furthermore, air transport facilitates education, cultural exchange, and supports sustainable development. Decreasing air transport costs have improved accessibility in recent years. International routes primarily serve North America, leading to a significant increase in the country's connectivity index, mainly driven by tourism destinations.

12/30/2025 Logistics Industry Insights
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