Crossborder Ecommerce Debunking Social Media Success Myths

Crossborder Ecommerce Debunking Social Media Success Myths

This article reveals the truth about overseas social media operations, debunking the myth of "organic traffic." It emphasizes that the core value of overseas social media lies in leveraging resources, rather than simply converting traffic. Founder IP is key to low-cost, high-efficiency ad scaling, even without the founder appearing on camera. Partnering with local teams to produce high-converting creatives is crucial. The article also shares four steps for converting organic social media videos into high-converting ads and highlights the importance of mastering AI tools for optimal results.

Aviation Disruptions Highlight Need for Passenger Rights Reform

Aviation Disruptions Highlight Need for Passenger Rights Reform

Flight delays and cancellations caused by the collapse of the UK's National Air Traffic Services (NATS) highlight inadequacies in passenger rights protection. The Director General of the International Air Transport Association calls for reshaping the passenger rights system, clarifying NATS' responsibilities, strengthening regulation, and establishing a passenger rights protection fund. This aims to build a more reliable, efficient, and environmentally friendly air traffic system, ultimately achieving healthy development of the aviation industry. The incident underscores the need for robust oversight and passenger safeguards in the face of technological disruptions.