Amazon Revamps Legacy Products with New Marketing Strategy

Amazon Revamps Legacy Products with New Marketing Strategy

This article delves into the advertising strategies for reactivating old products on Amazon through off-Amazon promotion. It emphasizes the importance of conversion rates and details the application of Code mode, adjustments to on-Amazon advertising, and keyword negation techniques. By synergizing off-site traffic generation with on-site conversion optimization, this approach helps sellers revitalize old products and achieve sales growth. The article provides practical insights into leveraging external traffic to boost internal performance and ultimately increase revenue for established product listings.

01/06/2026 Logistics Encyclopedia
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Jumia Sellers Gain Edge with Sponsored Products Guide

Jumia Sellers Gain Edge with Sponsored Products Guide

This article provides an in-depth analysis of Jumia Sponsored Products, covering the concept, operational guide, budget strategies, optimization techniques, and performance evaluation. It aims to help sellers increase product visibility, optimize ad performance, and ultimately achieve significant sales growth. Through continuous testing, optimization, and data analysis, sellers can fully leverage Jumia paid advertising to drive traffic and boost order volume. The guide offers practical insights for maximizing ROI and achieving sustainable growth on the Jumia platform.

01/05/2026 Logistics Industry Insights
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Ecommerce Debate Dropshipping Vs Niche Products for Independents

Ecommerce Debate Dropshipping Vs Niche Products for Independents

This article delves into eight mainstream business models for cross-border independent websites, with a focus on analyzing the advantages and disadvantages of both general merchandise and niche product models. It provides professional guidance for cross-border e-commerce sellers in choosing an independent website model, aiming to help them succeed in the cross-border e-commerce field. The analysis helps sellers understand the nuances of each model and make informed decisions based on their specific resources and goals.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Optimize Ads for Lowcost Niche Products

Amazon Sellers Optimize Ads for Lowcost Niche Products

This paper addresses the challenges of Amazon advertising for low-priced, non-standard products and proposes a refined advertising strategy. By employing keyword analysis, competitor targeting, and remarketing techniques, combined with waterfall testing and a low-price long-tail keyword strategy, it effectively controls ACOS. This helps sellers achieve profitability in a highly competitive market. The approach focuses on optimizing ad spend and improving conversion rates for niche products, ultimately leading to better ROI on advertising campaigns.

01/06/2026 Logistics Industry Insights
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Vietnam Explores Export Growth for Bamboo and Rattan Products

Vietnam Explores Export Growth for Bamboo and Rattan Products

This article delves into the relevant products under HS Code 46, highlighting the importance and market potential of bamboo and rattan goods in international trade. It discusses key export factors, regulatory requirements, and the advantages of sustainable development, assisting businesses in better entering the global market.

08/05/2025 HS Code Query
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HS Code 72 Steel Products Shape Global Trade Dynamics

HS Code 72 Steel Products Shape Global Trade Dynamics

This article provides a detailed analysis of iron and its alloy products related to the HS codes of the 72 series, including pig iron, ferromanganese, ferrosilicon, and ferrochrome. By explaining the product codes and their significance, readers will gain a deeper understanding of the classification of goods in international trade and its impact on the industry.

08/05/2025 HS Code Query
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Global Market Outlook for HS Code 29 Chemical Products

Global Market Outlook for HS Code 29 Chemical Products

This article provides a comprehensive analysis of chemicals related to the HS Code series 29, examining the market characteristics and export tax rebate policies for each product. It also explores market dynamics and corporate response strategies, emphasizing the importance of addressing expired products and the impact of environmental regulations on the industry. The aim is to help companies gain a competitive advantage in the international market.

08/05/2025 HS Code Query
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HS Codes and Tax Rates for Pearl Products Detailed

HS Codes and Tax Rates for Pearl Products Detailed

This article provides an in-depth analysis of the tax rate information related to natural or cultured pearl products (HS code 7116100000), covering export and import tax rates and declaration elements, to assist companies in making efficient decisions and operations in international trade.

08/08/2025 HS Code Query
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Russias Outdoor Gear Market Booms Key Products and Tactics

Russias Outdoor Gear Market Booms Key Products and Tactics

This article delves into the demand for outdoor products in the Russian e-commerce market, focusing on the impact of terrain and climate on product selection. It highlights the hot-selling potential of winter sports equipment and warm clothing. The article also emphasizes the price advantage and market influence of Chinese goods, providing cross-border e-commerce sellers with product selection strategies and operational skills to help them succeed in the Russian market. It aims to guide sellers in navigating the specifics of the Russian outdoor gear market.

12/29/2025 Logistics Industry Insights
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