Digital Advertisers Focus on CPM and RPM for Revenue Growth

Digital Advertisers Focus on CPM and RPM for Revenue Growth

This article delves into CPM (Cost Per Mille) and RPM (Revenue Per Mille), two crucial metrics in online advertising. It elucidates the differences between them, their calculation methods, and their value to publishers. The article emphasizes that publishers should pay attention to both CPM and RPM to maximize advertising revenue and enhance user experience. Understanding and optimizing these metrics are vital for achieving sustainable growth and profitability in the digital advertising landscape. Focusing on both metrics allows for a holistic view of ad performance and revenue generation.

01/04/2026 Logistics Encyclopedia
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How to Install Google Play on Android 12 and 13

How to Install Google Play on Android 12 and 13

This article provides a detailed guide on installing the Google Play Store on Android 12/13 systems, specifically targeting users of stock Android ROMs. It recommends two solutions: MindTheGapps and NikGapps, detailing the differences between versions, installation methods, and important considerations. This guide helps users fully enjoy the Android application ecosystem on their devices. It covers essential steps and provides practical advice for a successful Google Play Store installation on stock Android.

01/04/2026 Logistics Encyclopedia
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Google Ads Tightens Rules on Original Content to Avoid Disapproval

Google Ads Tightens Rules on Original Content to Avoid Disapproval

This article provides an in-depth interpretation of the latest Google Ads policies, emphasizing the importance of original content. It analyzes common reasons for ad disapproval, including access experience, content quality, page relevance, and display issues. Furthermore, it offers targeted correction suggestions and coping strategies to help cross-border e-commerce sellers avoid risks, create high-quality ads, and improve marketing effectiveness. The focus is on understanding the nuances of the policy and practical steps to ensure ad compliance and optimal performance.

01/04/2026 Logistics Industry Insights
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US Tightens Import Rules on Xinjiang Cotton Impacting Textile Trade

US Tightens Import Rules on Xinjiang Cotton Impacting Textile Trade

Increased scrutiny of Xinjiang cotton products by US Customs presents challenges for cross-border e-commerce sellers. This analysis examines the background and intensity of the review, offering guidance on export compliance, product selection adjustments, and risk mitigation strategies to capitalize on peak season opportunities. The importance of diversifying supply chains, building strong brands, and selecting reliable logistics partners is emphasized to navigate the evolving landscape and maintain business continuity.

01/04/2026 Customs Knowledge
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Amazon Stock Dives on Weak Q3 Earnings Bleak Holiday Outlook

Amazon Stock Dives on Weak Q3 Earnings Bleak Holiday Outlook

Amazon's Q3 earnings missed expectations, and Q4 forecasts were significantly lowered, triggering a stock price plunge. A strong dollar led to exchange rate losses, exacerbating performance pressure. The industry as a whole holds a pessimistic attitude towards peak season sales. Cross-border e-commerce sellers need to pay attention to exchange rate fluctuations, flexibly adjust strategies, and cope with market challenges. The results highlight the impact of macroeconomic factors and the need for adaptability in the current global e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Shenzhens Huakai Yi佰 Profits Jump 10x on Heating Demand

Shenzhens Huakai Yi佰 Profits Jump 10x on Heating Demand

Shenzhen's cross-border e-commerce giant, HuaKai EB, saw its net profit surge more than tenfold in the third quarter, thanks to its successful bet on heating equipment. The article analyzes the reasons for its success, including keen market insight, effective methodology, strong data support, and supply chain advantages. It emphasizes the importance of product and supply chain for cross-border e-commerce enterprises. The company's strategic focus on a high-demand niche market during a specific season proved highly profitable, showcasing the potential for significant growth in the sector.

01/04/2026 Logistics Industry Insights
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Ecommerce Sellers Focus on North America for Valentines Day Sales

Ecommerce Sellers Focus on North America for Valentines Day Sales

This article provides an in-depth analysis of American Valentine's Day spending habits, offering a comprehensive guide to the "love economy" for cross-border e-commerce sellers. It covers the American Valentine's Day consumption landscape, consumer behavior insights, marketing considerations, and strategies for creating popular products. The aim is to help sellers accurately target user preferences and stand out in a highly competitive market.

01/04/2026 Logistics Industry Insights
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Amazon Tightens Rules on Freight Forwarding to Curb Distant Warehousing

Amazon Tightens Rules on Freight Forwarding to Curb Distant Warehousing

Amazon is cracking down on freight forwarders' non-compliant practices like 'distant warehousing, near delivery' to regulate the market and protect seller rights. Sellers should choose reputable freight forwarders, carefully verify shipping costs, track shipments, and strengthen risk control awareness to avoid potential risks. This ensures safe and timely delivery, preventing financial losses and account risks. Compliance with Amazon's policies is crucial for maintaining a healthy business and avoiding penalties.

01/06/2026 Logistics Industry Insights
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Amazon Cracks Down on Fake Reviews in 2024 Seller Guidelines

Amazon Cracks Down on Fake Reviews in 2024 Seller Guidelines

Amazon sellers face challenges in promoting new products, leading some to consider self-built review accounts. This analysis differentiates self-built accounts from bot-driven reviews, highlighting the high costs associated with the former, advising caution for small and medium-sized sellers. Emphasizing Amazon's strict enforcement against manipulating reviews, the article advocates for compliant operation. Sellers should focus on optimizing listings, improving product quality, and leveraging official Amazon tools to boost performance and achieve sustainable growth. This approach ensures long-term success while adhering to Amazon's policies.

01/06/2026 Logistics Industry Insights
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Amazon Cracks Down on Account Fraud Introduces Seller Health Ratings

Amazon Cracks Down on Account Fraud Introduces Seller Health Ratings

This article delves into Amazon's latest risk control measures, focusing on the impact of payment accounts in multi-account association suspensions and the challenges posed by the new Account Health Rating regulations. By analyzing seller cases and service provider perspectives, it provides sellers with coping strategies, emphasizing the importance of compliant operations. The aim is to help sellers reduce operational risks as the peak season approaches by understanding the nuances of account association and health metrics, ultimately promoting sustainable growth on the Amazon platform.

01/06/2026 Logistics Industry Insights
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