Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunya reshaped the high-end sleepwear market with its concept of "fashionable loungewear." Through material innovation, stylish designs, integrated online and offline channels, and precise marketing, Lunya successfully built a DTC brand with annual revenue exceeding $35 million. Its experience provides valuable lessons for Chinese home goods sellers going global, including precise positioning, product innovation, channel integration, targeted marketing, and data-driven approaches. These strategies are crucial for success in the competitive international market and can help brands establish a strong presence and achieve sustainable growth.

01/23/2026 Logistics Industry Insights
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Americas Boost Crossborder Ecommerce with Faster Customs Clearance

Americas Boost Crossborder Ecommerce with Faster Customs Clearance

The World Customs Organization (WCO) supports customs and postal cooperation in the Americas to improve the efficiency of cross-border e-commerce parcel clearance. By strengthening the exchange of Electronic Advance Data (EAD), implementing risk management, and building an international customs data ecosystem, this initiative aims to reduce logistics times and lower operational risks. This will ultimately provide a more convenient cross-border shopping experience for global consumers and sellers.

01/22/2026 Customs Knowledge
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Laos Boosts Trade with Wcobacked Customs Reform

Laos Boosts Trade with Wcobacked Customs Reform

In 2017, the WCO conducted a tariff classification capacity building project in Laos to improve its classification skills, establish an advance ruling system, and implement HS 2017. Through workshops, tool applications, and expert guidance, the capacity of Lao Customs officials was enhanced, laying the foundation for trade facilitation. The experience of Chinese Customs also provided a reference for Laos. This initiative serves as a model of international cooperation in promoting trade facilitation and contributes to the economic development of Laos.

01/05/2026 Customs Knowledge
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Wcos Mercator Program Advances Palestinian Customs Modernization

Wcos Mercator Program Advances Palestinian Customs Modernization

The World Customs Organization (WCO) positively assessed Palestine's Mercator Program, acknowledging its effectiveness in trade facilitation. The report highlighted the importance of strategic planning, public-private partnerships, and electronic connectivity, laying the groundwork for future tailored support. International cooperation contributes to Palestine's customs modernization, offering a valuable model for other developing countries. The assessment underscores the program's success and provides insights for further improvements and replication in similar contexts, emphasizing the role of collaborative efforts in achieving sustainable trade facilitation outcomes.

01/22/2026 Customs Knowledge
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WCO and ZATCA Enhance MENA Customs Training to Ease Trade

WCO and ZATCA Enhance MENA Customs Training to Ease Trade

The World Customs Organization (WCO), in collaboration with Saudi ZATCA, organized a Harmonized System (HS) expert pre-certification workshop for the Middle East and North Africa region. This initiative aims to cultivate local experts, enhance regional customs capacity, and facilitate trade. Through a rigorous assessment and certification process, the WCO will expand its pool of experts, support regional capacity building efforts, and promote the standardization of global trade practices. The workshop is a key step in strengthening regional customs expertise and streamlining trade processes.

01/05/2026 Customs Knowledge
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WCO Releases Guide to Curb Illegal Trade in Ecosensitive Goods

WCO Releases Guide to Curb Illegal Trade in Ecosensitive Goods

The World Customs Organization (WCO) has released guidelines to assist customs officers in combating illegal trade in environmentally sensitive commodities. The guidelines place particular emphasis on the Basel Convention and aim to strengthen border controls to protect the environment. By focusing on key areas such as waste management and hazardous materials, the WCO seeks to enhance customs' role in preventing the illicit movement of environmentally damaging goods across international borders and ensuring compliance with international environmental agreements. This initiative is crucial for safeguarding environmental security and promoting sustainable trade practices.

01/05/2026 Customs Knowledge
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WCO Advances Trade Reforms in Turkmenistan Via Revised Kyoto Convention

WCO Advances Trade Reforms in Turkmenistan Via Revised Kyoto Convention

The World Customs Organization (WCO) held a seminar in Turkmenistan to promote the Revised Kyoto Convention (RKC) and raise awareness of the importance of simplified and harmonized customs procedures. By providing detailed interpretations of the RKC articles, self-assessment tools, and considering Turkmenistan's specific context, the WCO is helping the country lay the groundwork for future accession to the RKC. This initiative aims to facilitate trade and promote economic development in Turkmenistan by streamlining its customs processes and aligning them with international standards.

01/05/2026 Customs Knowledge
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WCO JICA Boost East Africa Customs Valuation for Trade Growth

WCO JICA Boost East Africa Customs Valuation for Trade Growth

The World Customs Organization (WCO) and Japan International Cooperation Agency (JICA) joint project held an advanced Customs Valuation trainer workshop in East Africa. The aim was to cultivate experienced trainers, develop practical training materials, and enhance customs valuation capabilities in East Africa, thereby promoting trade facilitation. Through case studies, expert guidance, and skills sharing, the workshop improved the professional level of customs officials and customs brokers, contributing to regional economic development. The initiative underscores the importance of skilled personnel in ensuring fair and efficient trade practices.

01/05/2026 Customs Knowledge
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New Zealand Tests WCO System to Boost Air Cargo Security

New Zealand Tests WCO System to Boost Air Cargo Security

The World Customs Organization (WCO) Cargo Targeting System (CTS) air cargo capability has been piloted in New Zealand, aiming to enhance global air cargo risk assessment and pre-inspection capabilities. The New Zealand Customs Service will comprehensively test and evaluate the system, providing customs agencies worldwide with smarter, more efficient risk management tools. This initiative contributes to building a safer and more convenient global trade environment by improving the ability to identify and mitigate potential threats in air cargo shipments before they reach their destination.

01/05/2026 Customs Knowledge
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WCO Enhances IT Leadership for West and Central African Customs

WCO Enhances IT Leadership for West and Central African Customs

The WCO held an Information Technology Strategic Seminar for West and Central Africa in Senegal. This event aimed to enhance customs leadership capabilities to address evolving trade challenges and promote economic development within the region. The seminar focused on leveraging information technology to improve customs efficiency, security, and compliance. Participants explored strategic approaches to modernize customs operations and facilitate legitimate trade flows, ultimately contributing to regional economic growth and integration. The WCO continues to support its member administrations in adopting innovative solutions for effective border management.

01/05/2026 Customs Knowledge
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