WCO Updates Customs Lab Handbook to Boost Regional Standards

WCO Updates Customs Lab Handbook to Boost Regional Standards

The World Customs Organization (WCO) has updated its Customs Laboratory Guide, adding Annex V, which provides information on Regional Customs Laboratories (RCLs) and the procedures and requirements for establishing them. This initiative aims to strengthen regional capacity building, assisting members in upgrading their laboratories and becoming regional benchmarks. The guide, available in English and French on the WCO Members' website, serves as a crucial resource for customs laboratory advancement. It promotes cooperation and knowledge sharing within regions to enhance analytical capabilities and facilitate trade.

01/26/2026 Customs Knowledge
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Google SEO Key to Global Ecommerce Growth

Google SEO Key to Global Ecommerce Growth

This article delves into the core strategies and key execution points of Google optimization for cross-border e-commerce, covering content quality, technical architecture, user experience, and localization adaptation. It emphasizes improving website ranking in Google search engine through high-quality content, technical optimization, and user behavior adaptation to acquire more organic traffic and achieve cross-border e-commerce business growth. It also answers frequently asked questions and provides readers with a practical operational guide. The focus is on leveraging SEO to drive international sales.

02/11/2026 Logistics Encyclopedia
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Bytes Strategy Streamlining Online Orthodontics for Aligner Brands

Bytes Strategy Streamlining Online Orthodontics for Aligner Brands

This article analyzes how the braces brand Byte creates a seamless shopping experience through its independent website. It begins by examining the global orthodontic market landscape and then delves into Byte's traffic acquisition strategies. Finally, the article summarizes five key strategies employed by Byte to build this seamless shopping experience, offering valuable insights for braces brands looking to expand overseas. This case study provides a practical guide for direct-to-consumer orthodontics businesses aiming to establish a strong online presence and optimize the customer journey.

02/12/2026 Logistics Industry Insights
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Google Ads Guide Highlights Digital Marketing Strategies

Google Ads Guide Highlights Digital Marketing Strategies

This article provides an in-depth analysis of Google Ads advertising strategies, covering ad type selection, campaign optimization, and performance tracking. It aims to help businesses precisely target their ideal customers, improve marketing effectiveness, and succeed in the digital marketplace. The analysis includes practical tips and insights for optimizing Google Ads campaigns to maximize ROI and achieve specific business goals, such as increasing website traffic, generating leads, and driving sales. Learn how to leverage Google Ads to gain a competitive edge and achieve digital marketing success.

02/03/2026 Logistics Encyclopedia
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Amazon Sellers Warned of Trademark Risks Over Trump Keywords

Amazon Sellers Warned of Trademark Risks Over Trump Keywords

Amazon sellers should be aware of the risk of account suspension due to the keyword "Trump." This article analyzes potential infringement reasons and appeal difficulties, suggesting strategies such as keyword avoidance and independent website operation. It also explores new opportunities in operating independent websites for celebrity merchandise, emphasizing the importance of compliance in e-commerce operations. Sellers need to carefully review their product listings and marketing materials to avoid any potential trademark violations and ensure long-term business stability on the Amazon platform and beyond.

02/03/2026 Logistics Industry Insights
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Kjtcom Emerges As Key Player in Crossborder Ecommerce

Kjtcom Emerges As Key Player in Crossborder Ecommerce

Cross-border Tong's independent website is a professional cross-border e-commerce platform providing a safe and convenient shopping experience for consumers through a B2C model, transparent pricing, and compliant operations. Its listed company background and stable profitability lay the foundation for the platform's long-term development. In the future, Cross-border Tong is expected to occupy an important position in the cross-border e-commerce market. It emphasizes transparency, compliance, and a secure shopping environment, positioning itself for future growth within the competitive landscape.

02/03/2026 Customs Knowledge
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Independent Websites Key to Brand Success in Digital Era

Independent Websites Key to Brand Success in Digital Era

This article delves into the value and practical operation of independent e-commerce websites for cross-border businesses. Unlike platform-based selling, an independent site is a brand's self-controlled 'digital real estate.' It details the types, advantages, challenges, and setup steps of independent websites, emphasizing their unique benefits in traffic control, brand building, data accumulation, and pricing power. The article also reminds sellers to focus on operational details and invest long-term to ultimately establish a solid brand presence on their independent website.

02/03/2026 Logistics Industry Insights
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Guide to Independent Ecommerce Success in 2025

Guide to Independent Ecommerce Success in 2025

This article delves into the development trends of independent cross-border e-commerce websites in 2025, analyzing the challenges faced by platform e-commerce and the core value of independent sites. It provides a beginner's guide covering website type selection, launch framework, low-cost traffic generation strategies, and risk warnings. The aim is to help sellers avoid common pitfalls, seize opportunities in independent e-commerce, and achieve business growth. This guide offers actionable insights for navigating the independent e-commerce landscape and building a successful online presence.

02/03/2026 Logistics Industry Insights
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Eyewear Ecommerce Expands in Lucrative Overseas Markets

Eyewear Ecommerce Expands in Lucrative Overseas Markets

The eyewear industry has high gross profit margins but low net profit margins, making online channels a breakthrough. China's eyewear industry possesses supply chain advantages, creating opportunities for cross-border e-commerce. The independent website model facilitates brand building and differentiated operations. A data-driven strategy is crucial for success, requiring attention to market research, product selection, pricing, marketing, customer service, and supply chain management. Focusing on these elements will allow businesses to capitalize on the growing global demand for eyewear through online platforms.

02/03/2026 Logistics Industry Insights
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Meta Ads Guide Optimizing Campaigns for Traffic Growth

Meta Ads Guide Optimizing Campaigns for Traffic Growth

This article provides an in-depth analysis of the "Traffic" objective within the Meta Ads Manager, offering a comprehensive practical guide from campaign setup to performance tracking. It aims to help cross-border e-commerce sellers and marketers drive targeted traffic and improve conversions. The content covers detailed settings for campaign, ad set, and ad levels, as well as advanced optimization strategies and solutions to common problems. Learn how to effectively leverage Meta Ads to boost your website traffic and achieve your marketing goals.

01/04/2026 Logistics Encyclopedia
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