wechat marketing News

Wechat Works Fee Shift Sparks Private Traffic Adaptation

WeChat Work's upcoming charging policy poses challenges to private domain operations. This article analyzes the impact of the charges and proposes strategies such as refined operations, filtering high-value users, and optimizing private domain strategies. It also discusses the choice between personal WeChat and WeChat Work, emphasizing treating users as assets rather than a source of quick profit, in order to cope with the rising costs of future private domain operations. These strategies aim to maintain effective engagement and conversion despite the new fee structure.

01/06/2026 Logistics Industry Insights

Wechat Mini Program Verification Key to Business Growth

This article details the complete account verification process for the Big Data Cross-border Mini Program, covering initiating verification, approval, and handling rejections. Through enterprise verification, users can unlock core functions such as event publishing, management, and redemption, thereby improving operational efficiency. It provides a step-by-step guide to ensure a smooth verification process and maximize the benefits of the Mini Program's features for cross-border e-commerce activities.

01/20/2026 Customs Knowledge

Tencent Launches AI Platform for Wechat Public Accounts

Tencent Yuanqi is a one-stop AI agent creation platform launched by Tencent, based on the Hunyuan large model. It supports zero-code construction of exclusive AI assistants. By importing materials such as WeChat official account articles to build a knowledge base, it enables intelligent Q&A and improves operational efficiency. The platform is available for free, providing an ideal choice for small and medium-sized teams and individual creators to quickly implement AI applications.

01/23/2026 Logistics Industry Insights

Julys Top Wechat Brands Reveal Key Growth Strategies

The latest market supervision system WeChat Official Account influence ranking is revealed, with Hubei, Shanghai, and Chengdu standing out. The list not only showcases the rankings of various regions but also provides an in-depth analysis of the strategies for creating popular articles, offering valuable experience for government new media operations. This information can help improve the effectiveness and reach of these platforms, ultimately benefiting the public through better communication and access to important information.

02/03/2026 Logistics Industry Insights

Dashu Crossborder Hires Media Expert to Boost Brand Presence

DaShu Cross-border is hiring a Media Specialist in Zhengzhou. This role focuses on operating platforms like WeChat, Xiaohongshu, Kuaishou, and Douyin to enhance brand exposure and drive traffic. Candidates should possess a bachelor's degree or above and have relevant experience, market event planning skills, strong communication abilities, and data analysis proficiency. The job is located in Jinshui District, Zhengzhou. Responsibilities include content creation, community management, and performance tracking to achieve marketing objectives and improve brand awareness in the cross-border e-commerce sector.

12/30/2025 Logistics Industry Insights

Coconut Palm Faces Backlash Over Controversial Marketing Tactics

Coconut Palm Group's live streaming e-commerce has sparked controversy. Its 'gray area' marketing tactics bring traffic but face risks like poor sales and damaged brand image. Facing declining market share and competition from emerging beverage brands, Coconut Palm needs to return to its products, improve quality, innovate flavors, and establish a positive and healthy brand image to achieve brand revitalization. The company's current approach is unsustainable and ultimately detrimental to its long-term prospects. A shift in strategy is crucial for survival and growth.