Facebook Shifts Ad Strategy to Broad Audiences for Growth

Facebook Shifts Ad Strategy to Broad Audiences for Growth

This article delves into Facebook ad targeting strategies, revealing that broad audience targeting is crucial for stable growth. It analyzes the limitations of traditional interest-based targeting and highlights the advantages of broad audiences. The article offers recommendations for optimizing creative assets, focusing on user experience, and conducting data analysis. By embracing broad targeting, businesses can fully leverage the power of Facebook ads and achieve sustainable business growth. The key is to understand the platform's algorithm and allow it to find the right users within a larger pool.

01/05/2026 Logistics Industry Insights
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Crossborder Ecommerce Selflearning Vs Professional Training

Crossborder Ecommerce Selflearning Vs Professional Training

This article analyzes the pros and cons of self-study versus training institutions for beginners entering the cross-border e-commerce industry. It points out that companies value practical experience more. Training institutions can quickly improve store operation capabilities but require tuition fees. Self-study requires strong self-discipline and systematic planning. It suggests choosing based on individual circumstances and goals, and emphasizes the importance of continuous learning. Ultimately, the best approach depends on individual learning styles, resources, and career aspirations within the dynamic landscape of cross-border e-commerce.

01/05/2026 Customs Knowledge
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Amazon Sellers Revamp Older Listings with New Product Strategies

Amazon Sellers Revamp Older Listings with New Product Strategies

This article addresses the challenges of re-launching old products on Amazon and proposes a solution based on adjusting new product advertising strategies. By focusing on manual advertising, employing a combination of 'Campaign + Match Type' approach, and strategically controlling bids and budgets, sellers can effectively capture search traffic and revitalize sales for older listings. The article emphasizes the importance of precise targeting and continuous optimization, providing practical guidance for successfully re-launching old products on Amazon. It highlights how to achieve a sales turnaround by leveraging targeted advertising and diligent management.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Weigh West Vs East Coast Warehousing Costs

Amazon Sellers Weigh West Vs East Coast Warehousing Costs

Amazon sellers need to consider factors like geographical location, warehousing costs, and market coverage when choosing between East Coast and West Coast warehouses. The West Coast is suitable for goods imported from Asia, those with lower time sensitivity, and those prioritizing cost control. The East Coast is better for quickly delivering high-value items to the East Coast. By leveraging data analysis, sellers can select the optimal solution based on their specific business characteristics, ultimately maximizing profits. This strategic decision is crucial for efficient supply chain management and achieving a competitive edge.

01/08/2026 Logistics Encyclopedia
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Digital Procurement Cuts Costs Boosts Efficiency

Digital Procurement Cuts Costs Boosts Efficiency

This paper delves into the strategic significance and practical pathways of digital procurement transformation, emphasizing the crucial role of intelligent automation in cost reduction and efficiency enhancement. It proposes that enterprises should undertake comprehensive digital transformation to unlock greater potential. The article also discusses cost-saving investment directions after digital transformation, digital procurement service delivery models, and the importance of data analysis. It points out that there is no one-size-fits-all approach to digital transformation, and companies should develop personalized solutions based on their own circumstances.

01/29/2026 Logistics Industry Insights
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Benin Customs Modernizes HR Leads Reform in West Africa

Benin Customs Modernizes HR Leads Reform in West Africa

With the support of the World Customs Organization, the Benin Customs Administration launched a Human Resource Modernization project aimed at building a competency-based HRM system. Through capacity building, job catalog refinement, and regional cooperation, Benin Customs has set a precedent for improving efficiency and promoting regional customs modernization. The project emphasizes continuous improvement and comprehensive implementation to create a highly efficient and professional workforce. This initiative showcases Benin's commitment to modernizing its customs operations and fostering a skilled workforce capable of meeting the evolving demands of international trade.

01/26/2026 Customs Knowledge
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WCO Enhances Customs Capacity in West and Central Africa

WCO Enhances Customs Capacity in West and Central Africa

The World Customs Organization (WCO) is assisting Côte d'Ivoire Customs in upgrading its human resources management system by introducing competency-based management and project cycle management methodologies. Through expert training, tool development, and action plan formulation, the initiative aims to enhance the capabilities of customs officials. This capacity building effort lays the foundation for customs modernization and serves as a valuable reference for other customs administrations. The project focuses on improving efficiency and effectiveness within the Ivorian customs service by equipping personnel with the necessary skills and knowledge.

01/26/2026 Customs Knowledge
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Postal Vs Commercial Shipping Ecommerce Costspeed Tradeoff

Postal Vs Commercial Shipping Ecommerce Costspeed Tradeoff

Self-fulfillment logistics for cross-border e-commerce requires balancing cost, delivery time, and customer experience. Postal services excel in low cost and wide coverage, suitable for small, lightweight items and remote areas. Commercial express companies offer high speed and stability, ideal for high-value goods and mainstream markets. Sellers should strategically combine these options based on order attributes, product characteristics, and target market, while also mitigating potential risks to maximize profitability. A flexible approach is key to optimizing logistics strategies in the competitive cross-border e-commerce landscape.

01/26/2026 Logistics Encyclopedia
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US Considers Xinjiang Product Ban Threatening Supply Chains

US Considers Xinjiang Product Ban Threatening Supply Chains

The US Senate passed a bill aiming to comprehensively ban imports from Xinjiang, China, based on a "presumption of guilt" principle. This impacts not only cotton and tomatoes but the entire supply chain. The bill is expected to pass the House and be signed by Biden. Businesses must immediately assess risks, reshape supply chains, and address the challenges posed by rising trade protectionism. The ban will force companies to provide clear and convincing evidence that their products are not made with forced labor, placing a significant burden on due diligence and compliance.

01/26/2026 Customs Knowledge
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Costeffective Media Buying Phased Testing for Optimization

Costeffective Media Buying Phased Testing for Optimization

This article proposes a phased testing and optimization strategy framework for Mediabuy beginners with small budgets. It guides readers through the exploration, validation, and scaling phases, advising them to allocate budgets reasonably based on their specific situations, avoiding blind optimization or premature scaling. The core idea is that small budgets should focus on rapid trial and error to identify profitable directions before concentrating investment. The framework aims to help achieve profitability by guiding users through a structured approach to testing and scaling their campaigns efficiently with limited resources.

01/26/2026 Logistics Industry Insights
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