Plussize Swimwear Demand Boosts Maternity Ecommerce Growth

Plussize Swimwear Demand Boosts Maternity Ecommerce Growth

The plus size swimwear market holds immense potential, especially with the significant purchasing power of pregnant women. Cross-border e-commerce sellers should precisely target this niche, focusing on comfort and functional designs. Building brand confidence through compelling brand stories and employing multi-channel marketing strategies are crucial for success in this promising market. Focusing on fit, support, and stylish designs tailored to the needs of pregnant women will help capture a significant share of this growing segment.

Sri Lankan Woman Breaks Barriers in Maledominated Customs Sector

Sri Lankan Woman Breaks Barriers in Maledominated Customs Sector

A Sri Lankan female Deputy Director of Customs shares her story of overcoming challenges and achieving career advancement in a male-dominated field. She encourages women to confidently challenge norms and promotes gender equality within the customs service. Her journey highlights the importance of perseverance and breaking down barriers for women in leadership roles, inspiring others to pursue their professional goals and contribute to a more equitable and inclusive workplace within the customs administration and beyond.