Amazon Ad Strategies Shift Between Branding and Sales Focus

Amazon Ad Strategies Shift Between Branding and Sales Focus

This article reviews the insightful debates on brand building & sales growth and on-site promotion & off-site traffic generation from the Amazon Advertising event. It deeply analyzes the arguments from both sides, incorporating real-world examples to provide Amazon sellers with valuable strategic recommendations. The goal is to empower sellers to stand out in the highly competitive marketplace by leveraging effective advertising and promotional strategies within and outside of the Amazon platform.

01/04/2026 Logistics Industry Insights
Read More
Esuns Chen Offers Amazon Sellers Growth Training

Esuns Chen Offers Amazon Sellers Growth Training

With six years of hands-on Amazon experience, Yi Xun Cross-border Lao Chen offers practical training courses focusing on Amazon North America, Europe, and Japan site operations and managed services. The course covers account registration, product selection, listing optimization, and advertising, helping sellers quickly master core Amazon operational skills and achieve business growth. This training is designed to provide actionable strategies and real-world insights for success in the competitive Amazon marketplace.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Sellers Guide Key Strategies for Product Selection

Amazon Sellers Guide Key Strategies for Product Selection

This article unveils four golden rules for Amazon product selection: analyzing market demand and trends, identifying seasonal products, evaluating keyword promotion difficulty, and analyzing new product ranking performance. Through data-driven analysis and real-world case studies, it helps you avoid pitfalls, discover blockbuster products, and achieve significant sales growth. It emphasizes the importance of understanding market needs, seasonal trends, and keyword competitiveness to make informed decisions and select profitable products for the Amazon marketplace.

01/06/2026 Logistics Encyclopedia
Read More
Automated Tiktok Livestreams Boost Ecommerce Sales

Automated Tiktok Livestreams Boost Ecommerce Sales

This article provides an in-depth analysis of TikTok automated live streaming, covering its operational model, advantages, disadvantages, practical techniques, and potential risks. It aims to help you master automated live streams and tap into overseas markets. The content includes preparation, operational procedures, diverse monetization methods, and a guide to avoiding common pitfalls. This comprehensive guide helps you navigate the world of automated TikTok live streaming and potentially profit from cross-border e-commerce opportunities.

01/06/2026 Logistics Industry Insights
Read More
Matsons October Transpacific Shipping Performance Analyzed

Matsons October Transpacific Shipping Performance Analyzed

This article provides an in-depth analysis of Matson Express's shipping schedule for weeks 40-43 in October. It details the actual departure, transit, and arrival times of each vessel. By examining real-world data, this analysis offers valuable logistics insights and freight strategy recommendations for cross-border e-commerce sellers. The aim is to help optimize their supply chain management by providing accurate and timely information about Matson's performance and potential delays.

01/05/2026 Logistics
Read More
Guide to Streamlining Crossborder Cargo Tracking in LATAM

Guide to Streamlining Crossborder Cargo Tracking in LATAM

This article provides a comprehensive guide to LATAM Cargo tracking, detailing the air waybill number format, real-time tracking methods, anomaly handling procedures, and timeliness analysis. Utilizing real-world examples and data, it helps users optimize cross-border logistics management, improve operational efficiency, and achieve end-to-end control over air cargo shipments. The guide aims to empower users with the knowledge and tools necessary for efficient and transparent LATAM Cargo management.

01/05/2026 Logistics
Read More
Global Customs Basel Convention Unite Against Illegal Waste Trade

Global Customs Basel Convention Unite Against Illegal Waste Trade

The World Customs Organization (WCO) is strengthening cooperation with the Basel Convention to combat environmental crimes such as the illegal cross-border trade in waste. This collaboration aims to enhance customs enforcement capabilities through developing training materials, utilizing online training platforms, strengthening networking, and conducting joint operations. By working together, the WCO and the Basel Convention seek to build a new landscape of global environmental governance and jointly safeguard the sustainable development of the planet.

01/05/2026 Customs Knowledge
Read More
WCO Enhances Customs Risk Management in Americas Caribbean

WCO Enhances Customs Risk Management in Americas Caribbean

With funding from the Japan Customs Cooperation Fund, the World Customs Organization (WCO) held a pre-accreditation workshop on risk management for technical advisors in the Americas and Caribbean region in Guatemala. The workshop aimed to expand the WCO's pool of experts and enhance the risk management capabilities of member customs administrations. Participants' technical knowledge, skills, and teamwork abilities were assessed during the seminar, laying the foundation for regional customs modernization efforts.

01/05/2026 Customs Knowledge
Read More
WCO Launches Stress Management Training for Customs Officers

WCO Launches Stress Management Training for Customs Officers

The World Customs Organization (WCO) has launched new training materials on employee wellbeing and stress management, aiming to empower customs executives and enhance resilience for both employees and the organization. The training covers six modules including wellbeing, designing organizational wellbeing programs, mental health, work-life balance, and stress management. The WCO will pilot the materials and plans to develop training for middle management and frontline staff to establish a culture of wellbeing within customs administrations.

01/05/2026 Customs Knowledge
Read More
Mongolias Customs Reforms Enhance Trade Efficiency

Mongolias Customs Reforms Enhance Trade Efficiency

Mongolian Customs has significantly improved its risk management capabilities under the World Customs Organization (WCO)'s 'Light Touch Intervention' (LTI) project. Through capacity building, strategic upgrades, and standardization, risk management efficiency has increased by 30%, and the physical inspection rate of goods has decreased by 20%. This advancement lays the foundation for a more competitive trade environment in Mongolia, streamlining processes and reducing unnecessary delays for legitimate trade while focusing resources on high-risk areas.

01/05/2026 Customs Knowledge
Read More