Amazon Sellers Boost Ad Spending for Holiday Season

Amazon Sellers Boost Ad Spending for Holiday Season

The end-of-year peak season on Amazon is highly competitive, making traffic acquisition crucial both on and off the platform. Display Ads offer broad reach, allowing precise targeting through audience and content relevance. Utilizing strategies like retargeting and similar product targeting can effectively boost new product traffic, capture competitor traffic, and encourage cross-selling. This helps sellers achieve sales breakthroughs during the peak season.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Advised to Use FBM Vacation Mode for Chinese New Year

Amazon Sellers Advised to Use FBM Vacation Mode for Chinese New Year

This article provides a detailed Chinese New Year holiday guide for Amazon FBM sellers. It focuses on how to properly activate the "Vacation Mode" to ensure sellers can rest peacefully during the holiday and avoid order issues. It also shares important considerations after activating "Vacation Mode" and other supplementary methods to help sellers better manage their stores and enjoy a relaxing and happy Chinese New Year. The guide aims to minimize disruptions and maintain a positive customer experience while the seller is on vacation.

01/04/2026 Logistics Encyclopedia
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World Cup Boosts Crossborder Ecommerce Holiday Sales

World Cup Boosts Crossborder Ecommerce Holiday Sales

How can cross-border e-commerce leverage World Cup marketing to ignite traffic? This article delves into opportunities in the Middle East market, crafting high-quality content, avoiding intellectual property risks, creating a strong marketing atmosphere, and implementing refined operational strategies. It aims to help cross-border e-commerce businesses succeed in the peak season at the end of the year by capitalizing on the World Cup's global reach and engagement.

01/04/2026 Logistics Industry Insights
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Amazon Ads Launches Five New Tools for Holiday Sellers

Amazon Ads Launches Five New Tools for Holiday Sellers

With the Amazon year-end shopping season approaching, sellers face the challenge of rising ACOS. This article delves into five new features of Amazon Sponsored Products ads, covering campaign suggestions and optimization. These features help sellers target precisely, adjust prices intelligently, and troubleshoot efficiently, empowering them to succeed during the peak season. The focus is on leveraging these tools to improve ad performance and maximize ROI during this crucial period.

12/29/2025 Logistics Industry Insights
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Jetstar Airways Launches Direct Flights Between China and Australia to Attract Tourists

Jetstar Airways Launches Direct Flights Between China and Australia to Attract Tourists

Jetstar Airlines announced the launch of direct flights between China and Australia by the end of the year, aiming to attract more Chinese tourists and enhance economic exchange and personnel interactions between the two countries. The airline plans to offer 35 weekly flights, focusing on the second and third-tier city markets. With the increase in outbound tourism from China, this new route could present Australia with the opportunity to welcome 8 million Chinese tourists.

07/28/2025 Logistics
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WCO Aids Liberia in Trade Efficiency Study

WCO Aids Liberia in Trade Efficiency Study

The WCO is supporting Liberia Customs in a Time Release Study (TRS) project aimed at improving efficiency and facilitating trade. The project focuses on analyzing and streamlining cargo release processes to reduce delays and enhance overall customs operations. Capacity building initiatives are also included to ensure the sustainability of improvements. The project is expected to be completed by the end of the year, contributing to a more efficient and effective customs environment in Liberia.

12/30/2025 Customs Knowledge
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Amazons Prime Day Boosts Early Holiday Sales

Amazons Prime Day Boosts Early Holiday Sales

Amazon's fall Prime sales reached $5.7 billion, 76% of Prime Day's revenue, proving successful despite competition from Black Friday and Cyber Monday. This initiative aimed to test Prime member spending power, preemptively capture sales, and clear inventory. Facing warnings of a potentially weak year-end peak season, retailers are promoting early to maintain sales volume. Sellers should focus on refined operations, diverse product selection, reliable logistics, and data-driven strategies to navigate the competitive market.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Adopt Datadriven Tactics for Peak Season Success

Amazon Sellers Adopt Datadriven Tactics for Peak Season Success

This article addresses the challenges faced by Amazon sellers in preparing for peak season inventory and proposes a data-driven FBA inventory strategy. It outlines three key strategies: diversifying logistics channels to mitigate risks, reserving a safety margin to handle unexpected situations, and closely monitoring market dynamics to enhance logistics coordination. By implementing these strategies, sellers can accurately prepare inventory, reduce risks, improve efficiency, and succeed in the year-end sales promotion.

01/07/2026 Logistics
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Ecommerce Firms Warned of Freight Scams Amid Holiday Shipping Rush

Ecommerce Firms Warned of Freight Scams Amid Holiday Shipping Rush

Year-end freight risks are high. Some freight forwarders use low prices to attract business and then resell, resulting in goods being detained due to unpaid debts. Cross-border e-commerce sellers should be wary of the "low-price trap" and choose reputable and professional freight forwarders. Pay attention to their risk control capabilities and value-added services to ensure the safe and timely delivery of goods and avoid losing both money and goods.

01/06/2026 Logistics Industry Insights
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