Meta Ads Overreport Conversions Data Reveals Fixes

Meta Ads Overreport Conversions Data Reveals Fixes

Overreporting of conversion events in Meta Ads is a common issue. This article, from a data analyst's perspective, details the steps to investigate and correct inflated conversion event counts. It covers differentiating between Ads Manager and Events Manager, checking for deduplication issues, analyzing event trigger URLs, reviewing event setup, and simulating user conversion flows. By systematically troubleshooting and correcting these areas, advertisers can obtain more accurate conversion data, enabling them to optimize their ad campaigns effectively.

12/31/2025 Customs Knowledge
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Ecommerce Brands Leverage Super Bowl for Major Marketing Wins

Ecommerce Brands Leverage Super Bowl for Major Marketing Wins

This article provides an in-depth analysis of the Super Bowl's marketing value, offering cross-border e-commerce sellers a comprehensive guide to leveraging this trending event. It covers event introduction, data analysis, marketing strategies, case studies, and key considerations. The aim is to help sellers accurately seize the Super Bowl's traffic opportunities, achieve brand exposure, and drive sales growth. By understanding the nuances of Super Bowl marketing, sellers can effectively capitalize on this high-profile event to reach a wider audience and boost their business.

01/04/2026 Logistics Industry Insights
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Global Shipping Industry Boosts Resilience Against Weather Risks

Global Shipping Industry Boosts Resilience Against Weather Risks

Severe weather poses a significant challenge to international shipping, impacting vessel navigation, port operations, and cargo transportation. This paper analyzes the core impacts of severe weather on international maritime transport and proposes comprehensive response measures across three phases: pre-event prevention, mid-event response, and post-event recovery. The aim is to help businesses mitigate risks, enhance supply chain resilience, and ensure the stability of global trade. The proposed measures cover aspects such as route optimization, weather forecasting utilization, emergency response protocols, and insurance strategies.

01/15/2026 Logistics Encyclopedia
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Global Air Freight Delays Challenge Crossborder Trade

Global Air Freight Delays Challenge Crossborder Trade

International air freight delays are a common risk in cross-border trade. This paper analyzes the causes of delays, provides response measures after delays occur, and proposes strategies to prevent delays. The aim is to help companies reduce losses, ensure transportation efficiency, and protect their rights. The core lies in the whole-process management of pre-event prevention, mid-event response, and post-event recourse. By implementing these strategies, businesses can mitigate the negative impacts of air freight delays and maintain a smooth supply chain.

01/15/2026 Logistics Encyclopedia
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Maritime Shipping Industry Adapts to Cargo Protection Challenges

Maritime Shipping Industry Adapts to Cargo Protection Challenges

This article provides a comprehensive solution for dealing with severe weather during maritime transport, covering pre-event cargo protection (packaging, container loading, route planning), in-event dynamic response (tracking cargo and weather, coordinating with shipping companies), and post-event handling (claims, plan adjustments). It aims to help cargo owners minimize losses, ensure safe and timely delivery of goods, and build a long-term risk-resistant supply chain system. The focus is on proactive measures and reactive strategies to mitigate the impact of adverse weather conditions on sea freight.

01/15/2026 Logistics Encyclopedia
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Guangzhou Ecommerce Expands Globally Via Social Media

Guangzhou Ecommerce Expands Globally Via Social Media

E-HiFuture and Baiyun Industry Investment jointly held a cross-border e-commerce event, focusing on overseas social media strategies to help Guangzhou enterprises achieve high-quality globalization. The event highlighted the advantages of the B2B model and proposed a "Social Media Four-Wheel Drive Customer Acquisition Model," emphasizing AI search optimization. Discussions covered YouTube community marketing, the Greater Bay Area strategic layout, cross-border compliance, and financial support, providing companies with comprehensive globalization solutions. The event aimed to empower businesses with the knowledge and resources needed for successful international expansion.

01/23/2026 Logistics Industry Insights
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New Measures Aim to Reduce Trucker Delays Boost Supply Chains

New Measures Aim to Reduce Trucker Delays Boost Supply Chains

This event focuses on the issue of excessive driver wait times, bringing together trucking companies, shippers, solution providers, and data experts to explore solutions. The aim is to improve supply chain efficiency through process optimization, data analytics, and enhanced collaboration. By addressing these challenges, the event seeks to empower businesses to gain a competitive edge in the market.

01/21/2026 Logistics Industry Insights
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Crossborder Ecommerce Thrives at March New Trade Festival

Crossborder Ecommerce Thrives at March New Trade Festival

The "Digital Intelligent Globalization: Comprehensive Interpretation of March New Trade Festival" event will be held in Mianyang on March 7, 2025, focusing on cross-border e-commerce growth. Experts from Alibaba.com, multi-platform operators, and Alibaba OKKI channel managers will share practical export operations, data analysis, and digital management experiences. The event aims to help sellers succeed in the March New Trade Festival, improve operational efficiency, and boost performance.

01/23/2026 International Settlement
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FOB Trade Risks Sellers Warned on Unauthorized Cargo Release

FOB Trade Risks Sellers Warned on Unauthorized Cargo Release

This article focuses on the risks of delivery without bill of lading under FOB trade terms. It provides a detailed explanation from risk analysis, early warning signals, pre-event prevention, and post-event response. Combined with case studies, it offers a comprehensive risk prevention and response guide for cross-border e-commerce sellers and foreign traders. The aim is to help sellers avoid risks and protect their own rights and interests in international trade transactions.

12/30/2025 Customs Knowledge
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Guide Simplifies European Market Expansion for Businesses

Guide Simplifies European Market Expansion for Businesses

This event aims to help businesses accelerate international expansion, particularly into the European market. Trade experts will share knowledge on trade finance, customs compliance, inventory management, and strategic positioning, providing businesses with a one-stop solution to help them successfully enter the European market. The event will cover key aspects of navigating the complexities of European expansion and provide actionable strategies for achieving sustainable growth. Attendees will gain valuable insights into optimizing their market entry approach.

01/05/2026 Logistics Industry Insights
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