When an Amazon store faces suspension due to trademark issues or account violations, sellers often confront a critical question: what happens to their brand registry? More importantly, can they continue using the same brand for other stores? This guide provides comprehensive solutions for removing brand registry and restarting your business.
Can You Remove Brand Registry After Store Suspension?
Yes, sellers can voluntarily remove their brand from Amazon's Brand Registry at any time, even after store suspension. Importantly, this removal won't create association issues for other stores using the same brand. The deregistered brand can later be re-registered under a new store.
Two Primary Methods for Brand Registry Removal
Amazon offers two main approaches for brand deregistration:
Method 1: Through Seller Central Support Case
This standard method requires access to your seller account:
- Log in to Seller Central and navigate to Amazon Brand Registry
- Select Support > Contact Brand Support > Fix issues related to user roles
- Choose "Remove" and complete the removal request form
- Provide accurate brand details (name, trademark number) and removal reasons
- Submit and monitor case progress
Note: Initial automated responses may close your case. Persist by reopening the case until a representative responds.
Method 2: Via Brand Registry Website
Alternative for sellers with brand registry portal access:
- Visit Amazon's Brand Registry portal
- Navigate to User Permissions for your registered brand
- Click "Manage" and deselect both administrator permissions
- Confirm changes through the verification dialog
Email Removal Option for Locked Accounts
Sellers without seller central access can request removal via email:
- Select "Account termination request" in the contact form
- Enter business name (matching your seller account registration)
- Use your Amazon-registered email address
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Clearly state removal reasons in the comments section, including:
- Registered email address
- Brand name
- Specific removal justification
Sample justification: "My seller account was suspended and I cannot access Brand Registry. The trademark owner has revoked usage rights. Please remove my brand registration."
Amazon typically responds within 1-2 weeks.
Post-Removal Considerations
- Verification: Confirm successful removal through brand registry portal or Amazon support
- Re-registration: Prepare proper authorization documents before re-registering the brand under new stores
- Association prevention: Use distinct seller accounts and registration details when re-establishing the brand
The Importance of Brand Compliance
E-commerce platforms increasingly prioritize brand authentication, offering registered brands advantages including:
- Enhanced visibility and conversion rates
- Access to premium brand tools (A+ Content, Brand Stores)
- Stronger intellectual property protection
- Greater market differentiation and value perception
Maintaining proper brand registration remains essential for long-term marketplace success, even when facing temporary store suspensions.