Many Amazon sellers have recently reported increased difficulties with brand registry approvals, with attorney-related issues becoming a common reason for rejection. This article examines the challenges surrounding attorney qualifications and provides actionable solutions to help sellers successfully complete their brand registry applications.
Why Are Brand Registry Applications Being Rejected?
Following recent trademark controversies, Amazon has significantly tightened its brand registry review process. Many sellers now face rejections specifically citing attorney-related concerns. Understanding these issues is crucial for successful registration.
Identifying the Problem: Attorney Qualification Verification
When facing a brand registry rejection citing attorney issues, sellers should conduct thorough verification of their trademark attorney's credentials:
- Check for disciplinary actions: Verify whether the attorney appears on the USPTO's disciplinary records
- Validate attorney credentials: Confirm the attorney's active status through official state bar associations
- Verify trademark status: Ensure the trademark itself is in good standing with the USPTO
Resolving Attorney-Related Rejections
If attorney credentials are confirmed valid, sellers should take these steps to appeal the rejection:
- Prepare documentation proving the attorney's good standing
- Include screenshots from official attorney verification websites
- Submit a clear explanation in the case appeal
- Resubmit the complete brand registry application
Essential Documentation for Brand Registry
Proper documentation is critical for successful brand registry approval:
- Trademark certificate: Submit either the registered trademark (R-mark) certificate or the trademark receipt (TM-mark) with attorney information
- Product documentation: Include purchase contracts and invoices from the past six months showing the brand name
- Product images: Provide clear photos showing the brand permanently affixed to products (no stickers)
- Packaging images: Submit photos of packaging showing brand markings on all sides
For cases where the store registration entity differs from the trademark owner, additional documentation including authorization letters may be required.
Common Submission Errors to Avoid
Sellers should be careful to avoid these frequent mistakes:
- Submitting product photos unrelated to the brand's category
- Including modified packaging images with added graphics
- Providing incomplete or outdated documentation
Successful brand registry requires careful attention to Amazon's evolving requirements. By thoroughly preparing documentation and properly addressing any attorney-related concerns, sellers can improve their chances of approval.