Douyin E-Commerce has unveiled a comprehensive support package designed to help new merchants establish and grow their online businesses. The platform's latest initiative offers seven key benefits addressing common startup challenges, from registration procedures to operational costs.
1. Simplified Registration for Individual Stores
The platform now allows entrepreneurs to open stores using just personal identification documents, eliminating the previous requirement for business licenses. This streamlined process currently supports select product categories and can be completed in as little as one hour, significantly reducing barriers to entry.
2. Zero-Deposit Entry Policy
Recognizing financial constraints faced by new businesses, Douyin E-Commerce now permits merchants in designated categories to begin operations without upfront deposits. Both individual and corporate sellers can list products immediately, with deposit obligations only activating after generating actual sales.
3. Commission-Free Product Listings
To encourage marketplace participation, the platform is waiving technical service fees for orders generated through product cards in the Douyin Mall. This initiative aims to help new merchants increase visibility while reducing customer acquisition costs during their critical growth phase.
4. Comprehensive Training Resources
The platform's learning center now features specialized courses covering fundamental e-commerce operations, including store setup, product optimization, and marketing strategies. Additional support includes access to experienced mentors for personalized guidance.
5. Complimentary Business Tools
New merchants receive free access to essential operational tools:
- Douyin E-Commerce Compass: A permanent analytics dashboard for real-time performance tracking
- Three-Month Software Suite: Including inventory management systems, SMS marketing solutions, and order processing tools to streamline operations
6. Dedicated Financing Solutions
Licensed merchants can access specialized credit services offering loans up to 1 million yuan with 30-day interest-free periods. This financial support aims to alleviate cash flow pressures during business establishment.
7. Return Shipping Insurance Subsidies
To enhance consumer confidence, the platform provides full premium subsidies for return shipping insurance during the first seven days of activation for qualified merchants. This benefit seeks to reduce purchase hesitancy while protecting sellers from return-related losses.
These initiatives represent Douyin E-Commerce's most comprehensive merchant support program to date, addressing operational challenges across the entire business lifecycle from launch to scaling.