Imagine your Google Ads account cluttered with outdated, ineffective conversion data—lingering like ghosts that disrupt your ad optimization efforts. Have you ever encountered this scenario: after removing unused conversion actions, you’re unsure how to adjust your active campaigns? This article delves into the issue, offering clear guidance to refine your advertising strategy.
Issue 1: How to Adjust Existing Campaigns After Removing Conversion Actions
If you’ve removed a conversion action from your Google Ads account—such as discontinued phone call tracking—it’s critical to promptly update all campaigns that relied on it. Navigate to each campaign’s settings and, under the "Optimization goal" section, remove the deleted conversion action. Ensure only valid conversion actions remain—those you want Google Ads to prioritize. For example, if your primary goals are lead form submissions, WhatsApp inquiries, and email contacts, retain only these three.
Issue 2: Is It Practical for B2B Businesses to Set Multiple Primary Conversion Goals?
For B2B businesses, setting multiple primary conversion goals can be viable—provided each represents meaningful customer engagement. If retained actions (e.g., lead form submissions, WhatsApp inquiries, and email contacts) consistently generate qualified leads, tracking them simultaneously is reasonable. This approach offers a comprehensive view of customer behavior, enabling more informed ad optimizations.
Issue 3: Do Campaigns Need Restarting After Updating Conversion Goals?
The answer is no. Once you update a campaign’s conversion targets, Google Ads automatically adapts to the new optimization goals without requiring a restart. Recreating campaigns would discard valuable learning data, potentially harming performance. Simply modify the settings and let the campaigns continue running.
In summary, regularly auditing and updating conversion actions in Google Ads is essential. Keeping campaigns aligned with high-value goals maximizes return on ad spend.