For OZON sellers grappling with the complexities of account migration, patience may be the best strategy. The platform’s recent announcement on March 14 regarding the transition to yuan-based settlements has sparked widespread discussion among merchants. While the move aims to address challenges tied to dollar transactions, the logistical hurdles of migrating existing stores—including preserving search rankings, customer reviews, and logistical setups—have left many hesitant to proceed.
The initial directive encouraged sellers to open new accounts and transfer their existing product listings, but unanswered questions quickly surfaced. Would historical data, such as product visibility and customer interactions, carry over seamlessly? How would inventory limits and logistics configurations be affected? Concerns over potential disruptions to hard-earned store performance led to calls for caution.
Recognizing these challenges, OZON has since issued a follow-up notice, extending the free migration deadline to July 1 and advising sellers to halt migration efforts until further guidance is provided. This pause offers merchants breathing room to avoid rushed decisions that could jeopardize their store’s stability.
For now, sellers are encouraged to focus on optimizing current operations—refining product offerings and customer service—while awaiting clearer instructions. A well-planned transition, when the time comes, will minimize risks and ensure continuity in the competitive cross-border e-commerce landscape.